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UAE’s 50th National Day celebrations to focus on ties between people, their homeland

Set against the scenic landscape of Hatta’s dams, lakes, and valleys, the 50th National Day celebrations planned tomorrow (December 2) will include stories of distinguished UAE figures, including women, who shaped the history of the country.

Audiences across the UAE will be able to watch the official celebration live starting 5:30pm on the official website of the UAE National Day and on all local TV channels.

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From the statistics, one can gauge the amount of work went into the preparations of this much-anticipated event with more than 1,400 individuals from 100 nationalities working over 142 days in the run-up to December 2.

Some members of the UAE Golden Jubilee Celebrations Committee revealed new details to the media on Sunday.

Eisa Alsubousi, Head of Communications of the UAE 50th National Day Executive team, began the briefing by introducing the different facets covered in the briefing video. From the celebration’s brand identity and the role of distinguished UAE figures in shaping the history of the UAE to the celebratory music and dance and the captivating features of the official celebration ceremony.
Saeed Al Suwaidi, Head of Research from Bani & Al Culture of the UAE 50th National Day team, said the celebrations will focus on the relationship between the people and their homeland by emphasizing aspects related to the UAE’s agricultural, desert, mountain, and marine environments. He also noted that the show will include stories heard for the first time about some of the distinguished figures, including women, who played a role in shaping the history of the UAE.
On operations, Butti Al Muhairi, Head of Operations of the UAE 50th National Day Executive team, said that preparations for the celebrations in Hatta started more than 142 days ago. More than 1,400 individuals from over 100 nationalities worked for a total of more than one million and 500,000 man hours on site.
By fusing Emirati traditional song with international music, Music Composer, Mohammed Al Ahmed, of the UAE 50th National Day team, said that this year’s celebrations will include orchestral performances and the tribal vocal art of ‘Al-Nadba’ and ‘Al-Ruwah,’ traditionally performed on national and celebratory occasions. He added that the celebrations will also include music from traditional dance performances such as ‘Al-Ayala,’ ‘Al-Harbiya’ and others. The show will also include poetry which will be featured prominently during the festivities signifying its prominent role in UAE culture.

Floating stage

On the artistic direction front, the official celebration is managed by Rawdha Al Qubaisi, Creative Executive Producer and Artistic Directors, Shaikha Al Ketbi and Es Devlin. One of the extraordinary features of the theatrical show is that it will be set on a floating stage in the middle of the Hatta dam amidst the breathtaking landscape using state-of-the-art technology.
The Artistic Directors of the show noted in the briefing that the show will include state-of-the-art techniques that have never been seen before.
One particular technique used this year in the firework display is the use of drones to lift the fireworks higher in the air, thus reducing the use of pyro material and creating a new breathtaking illusion and mesmerizing experience.
The show also uses mid-air projections by utilizing water screens and a large sculpture to bring to the audience a floating theatrical experience, staged in Hatta Dam and surrounded by the Hajar mountains.
Kholoud Sharafi, Brand Designer from Tinkah of the UAE 50th National Day team, spoke about the design journey of creating the brand identity of the UAE National Day.
Sharafi mentioned how she was inspired by archival materials such as postage stamps, television footage, celebratory letters published in newspapers and even street signage and decorations from around the country.
Audiences across the UAE will be able to watch the official celebration live starting 5:30pm on the official website of the UAE National Day and on all local TV channels. The spectacular show is open to the public, starting from December 4ttill December 12, tickets are available on www.UAENationalDay.ae

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Almarai signs an MoU with the Authority of People with Disabilities to train and employ them.

Almarai Company signed a memorandum of understanding with the Authority of People with
Disabilities to train, qualify and employ persons with disabilities. This came on the sidelines of
the First International Labor Market Conference, organized by the Ministry of Human Resources
and Social Development on December 13 – 14, 2023, at the King Abdulaziz Convention Center
in Riyadh.

The memorandum was signed by the Chief Human Resources Officer of Almarai Company,
Fahad Mohammed Aldrees, and the CEO of the Authority of People with Disabilities, Dr.
Hisham bin Muhammad Al-Haidari.

“This agreement comes within the framework of the company’s social responsibility program, as
Almarai employs more than 500 people with disabilities, which is one of the most suitable work
environments for them.” Fahad Aldrees said. Pointing out that Almarai has the “Silent Line”,
which is one of its production lines that is designated for people with hearing disabilities.

It is worth mentioning that Almarai supports over 300 charity organizations annually across the
kingdom that operate in the field of community development.

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Central Phuket Shopping Center Prepared Surprises This Christmas & New Year 2024

Central Phuket Shopping Center, the luxury lifestyle landmark o Phuket, invites everyone to celebrate Christmas and New Year 2024 in The Great Celebration 2024 Campaign. Joining hands with global partner ‘The Pokémon Company’, Central Phuket bring over Pokémon, the super cute character popular around the world, for all locals and international fans. The special campaign launch presents a procession of cute ‘Pikachu’ alongside with the giant Christmas tree for the first time in Thailand.
This December, Central Phuket prepared many activities for shoppers when visiting Phuket! Experience the “Surprise of the Day” with free Cotton Candy for our little ones, a sweet and fluffy treat, a special gift from Central Phuket. Bring your kids to enjoy this sweet treat every Saturday and Sunday throughout the month of December. Don’t miss the Christmas Carol that
everyone loves, little Santas spread freshness by singing together in the Christmas Carol activity. Plus, Christmas Live Music, the festival of joy is back! Celebrate Christmas in a luxurious and classy atmosphere, enjoying the music that will bring us joy. Also, there will be Christmas Troop, Santa Claus is coming to town! The Santa troop will spread happiness throughout Central Phuket. Lastly, Cake Workshop, workshop activity with Chef Sebastien’s IRON CHEF Thailand teaching how to make Christmas Vanilla Cake. A special activity for the Christmas season. Moreover, Central Phuket provides special promotion exclusively for international tourists throughout December 23 – January 24 including:

1) Get Free! Tourist welcome discount package valued up to THB 10,000.
2) Receive THB 100 Gift voucher when spending up to THB 2,500 per receipt.
3) Get to buy ‘Happy Holiday Collections’ special price: Pokémon 2-in-1 pillow blanket, tumbler, travel bag set, and keychain. Visit redemption counter for the price.
4) Exclusive for Grab Users get discount code up to 25% off* when traveling to participating Central Shopping Centers.
5) Receive famous Elephant Pants when spending over THB 5,000 in shopping center.
6) Get Free! H&M THB 100 gift voucher when booking any accommodations in Phuket with Agoda. Terms and conditions apply.

Central Phuket is a home of global luxury brands such as Alexander McQueen, Balenciaga, Ermenegildo Zegna, Gucci, Hermès, Louis Vuitton, and Saint Laurent. Exclusive for this season, Louis Vuitton launches a pop-up store located at Central Phuket. The design is inspired by the story of Damier or Checkerboard, the brand’s signature pattern. This classic pattern was created by Louis
Vuitton and his son Georges Vuitton in 1888 and has always been part of the design of Maison’s iconic items and concepts. Find clothes, shoes, bags, and accessories for men at the Pop-up Store from Louis Vuitton at Central Phuket, 1st floor, from today until 31 March 2024. And with over 500 renowned fashion brands and lifestyle shops ranging from local to international
well-known brands covering all categories, international shoppers will be able to find what they are looking for in Central Phuket.
Central Phuket is located in the heart of one of the world’s most famous beach cities, Phuket and await to welcome both locals and international visitors this holiday. Also, don’t miss one of the most joyful New Year Count Down events in Phuket city at Central Phuket Shopping Center on December 31, 2023.

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Saudi Fund for Development Provides $100 Million Development Loan for the Rogun Hydropower Project

The Saudi Fund for Development (SFD) Chief Executive Officer, H.E. Sultan Al-Marshad, signed a new development loan agreement with the Minister of Finance of the Republic of Tajikistan, H.E. Kahhorzoda Fayziddin Sattor, through which SFD is contributing $100 million USD to fund the Rogun Hydropower Project, a landmark initiative that will enhance energy,
food, and water security, and foster sustainable development in the country. The signing was attended by the Ambassador of the Kingdom of Saudi Arabia to the Republic of Tajikistan, H.E. Waleed Al-Reshiadan, and the Ambassador of Tajikistan to Saudi Arabia, H.E. Akram Karimi, alongside other officials from both sides. SFD’s development loan will help contribute towards a more sustainable and equitable food and water future for Tajikistan, while driving the country’s energy transition and climate resilience. The project aims to contribute to the national energy security and will help advance sustainable
development in the Republic of Tajikistan, by providing the renewable electricity supply to meet local demand and expand electricity production domestically and regionally, producing 3600 MW of energy. The loan agreement will also finance the construction of a 335-meter-tall dam, which will enhance irrigation capabilities and bolster agricultural activities across the country. Additionally, the project will improve flood protection through the construction of four hydraulic
tunnels for diversion and drainage. It will also provide clean and drinkable water to people through desalination, and help advance socio-economic development, by creating both direct and indirect jobs.
Importantly, this project also supports the realization of the UN Sustainable Development Goals (SDGs); specifically, SDG 2, Zero Hunger, SDG 6, Clean Water and Sanitation, and SDG 7, Affordable and Clean Energy.
On this occasion, the CEO of SFD, H.E. Sultan Al-Marshad, said: “Today’s signing marks a major milestone in our shared journey towards a more sustainable future. With this landmark development loan, SFD is not just supporting Tajikistan’s energy future, but also its sustainable development and the well-being of its people. The Rogun Hydropower Project is a beacon of
hope for a bright future that is powered by clean, renewable energy. It will propel Tajikistan towards environmental stewardship and prosperity.”

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