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Sustainable Tiles Poised for a 7.9% Surge by 2028 in the GCC

Amidst the glimmering skyline of the Middle East, where towering skyscrapers stand as symbols
of modern innovation, a hushed transformation is underway. The region's relentless pursuit of
architectural excellence and sustainability has given rise to a remarkable movement: the rise of
Spanish ceramic tiles as a quiet yet potent force reshaping the very fabric of design, luxury, and
environmental responsibility.
A Silent Revolution with Loud Impacts
In a region marked by rapid urbanization and grandeur, theres an escalating concern about the
environmental toll. The Middle Easts insatiable appetite for progress is met with a growing
realization – the need for sustainable development. At the heart of this transformation, Spanish
ceramic tiles are proving to be catalysts of change.
The journey toward sustainability is underscored by impressive figures. The GCC’s ceramic tiles
market is projected to surge with a staggering CAGR of 7.9% by 2028, fueled by a swelling
demand for eco-friendly construction materials. This signifies more than just market dynamics; it
reflects the regions collective shift towards a more eco-conscious future.
But statistics arent mere numbers; they represent a change taking root. Spanish ceramic tiles
have already made a significant impact on the UAEs tile market – a sign that the tides are
turning. As awareness of the myriad benefits associated with sustainable tiles continues to gain
traction, these numbers are likely to surge further, leading to a transformative architectural shift.
The use of eco-friendly materials like Spanish ceramic tiles is set to spark a major change in
architecture, matching the rising environmental consciousness and the desire for a greener
future in the GCC region.
Sustainability in Focus: UAE and KSA Lead the Way Ahead of COP28
As the global spotlight converges on COP28, the Middle East emerges as a beacon of
sustainable transformation, with the United Arab Emirates (UAE) and Saudi Arabia (KSA)
leading the charge.
With a resolute commitment to decreasing its carbon impact, the UAE has set ambitious targets,
including a net-zero emissions objective by 2050. A pivotal player in this endeavor, Dubais
Supreme Council of Energy (DSCE), has launched an ambitious initiative to retrofit 30,000
buildings by 2030. Notably, these efforts are projected to yield a remarkable reduction of 1
million tonnes of CO2 emissions.

Furthermore, KSAs substantial concentration of Gold and Platinum LEED-certified buildings
signifies a strategic push for green architecture. This approach aligns perfectly with the countrys
goal to reduce carbon emissions by 28% by 2030.
Al Qana: A true example of sustainable luxury in Abu Dhabi
In the heart of Abu Dhabi, Al Qana shines as a prime example of sustainable elegance. Created
by architect Tony Abi Gebramel and designer Jacqueline Saad Abi Gebramel, it showcases the
potential of Spanish ceramic tiles. These tiles have turned luxury into a blend of tradition and
modernity. Al Qanas dedication to its cultural heritage mirrors Porcelanosa’s and Tile of Spains
commitment to sustainability.
Beyond perfect aesthetics, Al Qanas intelligent design, supported by Spanish ceramic tiles
crafted from sustainable materials, goes beyond redefining luxury – it prominently demonstrates
environmental responsibility. With smart energy systems and timeless design, it embodies
responsible luxury, resonating with a region dedicated to achieving equilibrium between
progress and environmental stewardship.
A Promising Horizon
As the Middle East carves its trajectory through innovation and design, Spanish ceramic tiles
emerge as an emblem of hope. Their quiet presence weaves narratives of beauty, luxury, and
environmental accountability. In a realm that hungers for sustainability without compromising on
allure, the Spanish ceramic revolution is no longer a whisper – its a clarion call for change.
These tiles are more than just building materials; theyre agents of transformation, crafting a
harmonious marriage between aesthetics and environmental stewardship.
The journey has just begun. With every tile laid, the Middle East inches closer to a reality where
innovation, design, and sustainability coalesce into a harmonious symphony, resonating through
the landscapes of progress.
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Business

Almarai signs multiple agreements to localize jobs through training and recruitment programs

Almarai signed a cooperation memorandum with the Food Industries Polytechnic, the
Transport General Authority, and the Saudi Logistics Academy to localize jobs in the
food and beverages sector through training and rehabilitation programs ending in
employment. This came within the first international conference on the labor market,
organized by the Ministry of Human Resources and Social Development on 13 – 14
December 2023 at the King Abdulaziz Convention Center in Riyadh.

‘These agreements are part of Almarai’s corporate program for the social responsibility
to achieve localization in the food industry sector, which is one of the top priorities of the
comprehensive strategic plans in Almarai, especially since the company is one of the
largest working environments in the kingdom, with more than 9,000 Saudi employees,
including more than 900 Saudi female employees.”Fahad Aldrees, Chief Human
Resources Officer of Almarai, said.

He added that the agreements signed to train and qualify young people are part of the
integrated initiatives and training and rehabilitation programs for national human
resources in Almarai. He pointed out that the company provided about half a million
employee training hours during 2022, raising its retention rate to 90% during 2022.

It is worth mentioning that Almarai is the world’s largest vertically integrated dairy
company, and the largest food and beverage producer and distributor in the Middle
East. Almarai was ranked among LinkedIn’s top 15 Saudi companies for professional
career development for 2022.

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SEBA Bank rebrands to AMINA Bank and continues to write its success story

a fully licensed Swiss crypto bank, announced today its new brand identity: AMINA Bank AG. The group operates
globally from its regulated hubs in Zug, Abu Dhabi and Hong Kong, offering its clients traditional and crypto banking services.
SEBA Bank made history in 2019 by becoming one of the first FINMA-regulated institutions to provide crypto banking services. This rebrand marks a new chapter for the company, which has proudly been in operation for more than four years. AMINA Bank is inspired by the same trailblazing ambition to lead the way for its clients and to write its own future as a Swiss-
regulated crypto bank offering services to its traditional and crypto savvy clients around the globe. The name ‘AMINA’ stems from the term ‘transAMINAtion’, meaning transference of one compound to another. AMINA is a brand driven by perpetual change, bringing together the various ‘compounds’ of traditional, digital, and crypto banking to unlock new potential and
growth for our clients. This vision of change represents the transformation of our clients’ financial future. Franz Bergmueller, CEO of AMINA, said: “We are delighted to introduce the world to our new brand identity. While we say goodbye to the SEBA name, we remain forever proud of the achievements made by the group under the former brand. “Our brand signifies a new era in the company’s growth and strategy; we are a key player in crypto banking and are here to define the future of finance. With our client-focused approach, our years of traversing traditional and crypto finance, we offer a platform for investors to build
wealth safely and under the highest regulatory standards.” “We are grateful to be encouraged by our supportive and committed investors who have been very helpful, supporting the growth of the company. We thank our employees in all the regions
for their dedication and client focus. As we look forward to 2024, our ambition is to accelerate the growth of our strategic hubs in Switzerland, Hong Kong, and Abu Dhabi, and to continue our global expansion, building on all the successes we have laid down over the past years.” Current clients of AMINA Bank (formerly SEBA Bank) will be unaffected by the rebrand other than encountering the new name; all operations will be business as usual across the board. The branch office based in Abu Dhabi and the subsidiaries in Hong Kong and Singapore will subsequently apply for a name change to align with the head office in Zug.

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Business

Uptime Appoints Mustapha Louni Chief Business Officer

Uptime Institute is pleased to announce the appointment of Mustapha Louni to the position of Chief Business Officer, a role specifically created to drive strategic leadership and client success. In this new role, Mr. Louni will assume responsibility for the global Uptime sales and marketing organizations and drive overall business value for all Uptime clients. He will retain his existing responsibilities overseeing operations in the Middle East, India, Africa, and the Asia Pacific regions. In this elevated capacity, Mr. Louni is poised to play a pivotal role in driving Uptime’s next phase of global expansion through strategic initiatives to enhance market awareness of the dramatically expanding global service lines and delivery capabilities of Uptime that uniquely support the global data center industry in its pursuit of ever higher performance through elevated availability, resiliency, sustainability, and cyber-security of digital infrastructure. Louni’s appointment renews and expands Uptime

Institute 39;s 30-year commitment to advancing excellence in the data center sector on a global scale. “Today we are experiencing the next phase of the one-time, planetary transformation from analog to digital. This unprecedented, once-in-a-generation growth in data center demand is primarily driven by continuing cloud adoption, the new promise of AI, and the demonstrable fact
that hybrid digital infrastructure is here to stay for the foreseeable future,” said Martin McCarthy, CEO, Uptime Institute. “These complex and nuanced market demands require a visionary talent like Mustapha Louni. He is someone who cannot only deftly manage specific aspects of the business but also remain ahead of accelerating changes and trends. He continues to earn client
trust and respect by timely delivery on demanding commitments while he also inspires and energizes colleagues and clients alike. I am delighted to announce Mr. Louni’s new position and know that he will continue to expand the impact that he has already brought to Uptime since his arrival.” In 2014, Mr. Louni joined the Uptime organization in the United Arab Emirates, leveraging his extensive experience from roles at Panduit and Schneider Electric in Paris and Dubai. As the company’s first commercial resource in the Middle East and Africa region, Mr. Louni played a pivotal role in expanding Uptime’s presence. Within a year, he successfully established what became and remains Uptime’s fastest growing regional office. Under his leadership, Uptime has
extended his impressive trajectory of growth in MEA to the Asia-Pacific regions, augmenting the Uptime workforce with dedicated team members spanning more than a dozen countries across these regions. A new Uptime office has been inaugurated in Riyadh, Kingdom of Saudi Arabia (KSA) this year, further fortifying the company’s ability to meet its commitment to sustained
growth and excellence and serve clients in critical, accelerating markets for digital infrastructure.

Uptime Institute began development of its proprietary and now globally recognized Tier Standards and its Tier Certifications 30 years ago to ensure that the mission critical computing needs of all organizations could be met with confidence and understood by executive management. Since that time, Uptime Tier Certification as well as other Uptime offerings including assessments and awards in digital infrastructure for ensuring business performance in areas of management and operations, risk and resilience, sustainability, and more recently cyber- security have gained global adoption. Uptime’s expanding success is based on delivering a
unique business service that is based upon unparalleled engineering excellence and technical mastery, while remaining vendor independent and technology agnostic.

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