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LG LAUNCHES ‘LIFE’S GOOD’ CAMPAIGN, SPREADING A MESSAGE OF OPTIMISM TO CUSTOMERS ACROSS THE UAE

— LG Electronics (LG) has launched its brand-new Life’s Good campaign, carrying out various “Brand Reinvent” activities to introduce its more dynamic and youthful brand identity.

Starting August 22, the company rolled out its Life’s Good campaign, unveiling digital out-of-home (OOH) advertisements at some of the world’s most iconic landmarks, including locations in Dubai,. Each vibrant image and captivating video has been meticulously crafted to showcase LG’s renewed visual themes.

With its global campaign, the company aims to convey the message Life’s Good to customers in the UAE, inspiring and encouraging them to approach life with an optimistic attitude. In light of the rising uncertainty and instability worldwide due to post-pandemic changes, the campaign’s ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.

In addition to unveiling its fresh brand and visual identity, the latest campaign strives to connect with UAE customers by sharing LG’s core values and philosophy. LG remains unwavering in its dedication to capturing the essence of ‘Life’s Good’. To infuse this message with energy and youthful spirit, LG proudly launched its new brand and visual identity this April, as part of the ‘LG Brand Reinvent’ initiative.

LG’s latest advertisements can be seen at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London’s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in India, as well as in select spaces in South Korea, seizing the attention of global audiences. The campaign also extends to London’s beloved red double-decker buses, which currently feature LG’s Life’s Good slogan – visually revamped as part of an innovative brand reinvention strategy.

The advertisement videos showcase the “Face of the Future,” the smiling face formed by the letters “L” and “G” engages and entertains; nodding, bobbing and showing off a range of different emotions. The video is also imbued with the youthful exuberance of LG Active Red, the latest addition to the company’s core color palette.

Moreover, LG is enhancing its digital connection with the vibrant youth in the UAE, enhancing brand recognition through its official social media platforms. Starting from August 25, the company will introduce exclusive features, including the “LG Finger Heart Filter” and “Life’s Good Sticker Package,” tailored for major social media platforms such as Instagram and TikTok. These creative elements, freely available to all users, are part of the company’s broader plan to launch a global participation campaign, connecting customers to its brand in new and exciting ways

The company also plans to release collaboration contents with various influencers and brand films through LG’s global social channels to convey the meaning of Life’s Good and core brand values to customers more authentically.

LG has partnered with a collection of influencers, all embodying the spirit of “brave optimists,” for the campaign. Through these partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers not only in the UAE, but also globally.

In July LG declared its vision to transform into a “smart life solution company” that can connect and expand customers’ diverse experiences, and has been steadily carrying out its LG Brand Reinvent activities at various customer contact points as one of its major strategies.

“LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognizing the changing needs of customers,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “We aim to enhance our communication with customers by sincerely sharing our core value and the message of Life’s Good. Filled with optimism, this message will be delivered to customers in the UAE and worldwide at various points of contact.”

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Faraday Future Enters Middle East with FF 91 2.0 Futurist aiFalcon Limited Edition and Strategic Agreements

Faraday Future (NASDAQ: FFIE),

the California-based global electric mobility company, announced its Middle East debut through
strategic collaborations with Master Investment Group and Siraj Holding LLC. The move
includes the launch of the exclusive FF 91 2.0 Futurist aiFalcon Limited Edition tailored for the
Middle East market.Faraday Future’s Global CEO, Matthias Aydt, expressed enthusiasm for the strategic partnerships, stating, “We look forward to this being our first of many future events and
collaborations around the globe.” Strategic Cooperation Agreements and Advisory Board Appointments Faraday Future has inked strategic cooperation agreements with Master Investment Group and Siraj Holding LLC, welcoming Sheikh Abdullah bin Mohamed Al Qassimi and Mr. Ahmed Khalaf Ahmed Khalaf Otaiba to Faraday Future’s Global Advisory Board. The agreements aim to support Faraday Future’s Middle East operations, including business development, sales and marketing, strategic financing, and partnerships. Sheikh Abdullah bin Mohamed Al Qassimi, CEO of Master Investment Group, commented on the partnership, saying, “We look forward to this partnership and are confident in Faraday Future’s bright outlook in the region.” Exclusive Showcase at F1 Abu Dhabi Yas Marina Circuit To mark its Middle East entry, Faraday Future will showcase the FF 91 2.0 Futurist Alliance at the Abu Dhabi Yas Marina Circuit during the Formula 1 Abu Dhabi Grand Prix Weekend, starting November 24. The FF 91 2.0 has already set new track records, demonstrating its performance capabilities. FF All Hyper Global Racetrack Conqueror Plan Faraday Future introduced the All-Hyper Global Racetrack Conqueror Plan, featuring the FF All Hyper Racing team. Comprising world champion racers, automotive engineering experts, AI
scientists, modification shop leaders, celebrities, and the FF team, they will collaborate to
enhance the FF aiHyper 6X4 Architecture 2.0 and the All-Ability aiHypercar. FF plans to
conquer the worlds most famous racetracks with continuous technology improvements in propulsion, handling, and AI capabilities. The Future of Faraday Faraday Future’s Middle East entry aligns with its commitment to cutting-edge technology and sustainable mobility. The launch of the FF 91 2.0 Futurist aiFalcon Limited Edition reflects the company’s dedication to meeting the evolving desires and needs of its global customers.

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Former Leader of the UK House of Lords, Baroness Evans of Bowes Park, Joins Sustainability Fintech Changeblock ahead of Pivotal UN COP28 Conference

Changeblock, a global sustainability fintech company utilizing advanced data-systems and technologies to accelerate planet repair and protection activities through the generation and exchange trading of high-integrity environmental assets, such as carbon credits, today announced the appointment of Baroness Evans of Bowes Park, former leader of the UK House of Lords, as Senior Advisor, Policy & Ethics. Trust and integrity are crucial for companies to monetize their planet repair and protect initiatives, and therefore crucial for credits to be adopted at the scale necessary towards achieving net-zero, Consequently, policy and ethics are major focus areas for Changeblock that require integration into the credit value chain. The appointment of Baroness Evans will significantly strengthen the Company’s efforts in this regard, and augments the work already being done with multiple standard and verification agencies. Baroness Evans commented, “Reducing society’s environmental footprint is one of the most pressing challenges we as humanity are facing today, and tradeable offsets, such as credits, hold great promise towards delivering this. Their effectiveness will be impacted by how the companies in this eco-system engage with policy and policy makers. “Ethics play an increasingly important role in credit integrity assessments and in investment decision making. Changeblock’s forward, strategic thinking, combined with their unique offering that meets such a critical need, make this an exciting opportunity. I look forward to working with Billy and the team and help Changeblock cement its leadership position as a critical net-zero infrastructure partner.” Billy Richards, Changeblock CEO, stated, “We believe Baroness Evans is exceptionally well positioned to provide Changeblock with actionable insights, and help us strengthen our position as a critical infrastructure partner for credit generators, off-setters, investors and policy makers. I believe this appointment reflects the importance, integrity and quality of our offering, as well as the depth and strength of our network, and I am excited to be working on these important initiatives with Natalie as we expand our operations and help smooth the path to net-zero.”

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CyberArrow and Mobily Announced a Strategic Partnership for CyberArrow’s AI-Powered GRC at Black Hat 2023

In a groundbreaking collaboration, Mobily, one of the largest telecom companies in Saudi Arabia, and  CyberArrow , a leading UAE- based Compliance Automation Platform and Cyber Security Awareness Platform provider, proudly announced their strategic partnership at Black Hat 2023. This partnership marks a significant step towards revolutionizing the approach to compliance in the Kingdom of Saudi Arabia. The announcement cements Mobily as a strategic partner using CyberArrows AI-Powered GRC to boost cybersecurity compliance in the region. CyberArrows latest AI GRC was featured at the center of Black Hat 2023.  Key Highlights of the Strategic Partnership
The strategic partnership between CyberArrow and Mobily is a dynamic collaboration aimed at
reshaping the landscape of cyber security and compliance in Saudi Arabia. As a strategic partner,
Mobily helps organizations across Saudi Arabia enhance compliance processes and streamline
governance, risk, and compliance by utilizing CyberArrows AI-Powered GRC. This collaboration goes beyond physical presence; it symbolizes a shared vision for transformative advancements in compliance. The strategic partnership is designed to provide organizations in Saudi Arabia with intelligent solutions for navigating the complexities of cyber security and compliance with unprecedented efficiency. The partnership highlights the profound impact of integrating Artificial Intelligence (AI) into cyber security and compliance. Through cutting-edge solutions and strategic partnerships, CyberArrow demonstrates its commitment to leveraging AI as a catalyst for transformative change. As CyberArrow strategically partners with Mobily, these key messages echo their shared vision, amplifying the call for utilising CyberArrow’s AI-powered GRC platform and fortifying the digital landscapes of businesses in Saudi Arabia. “The collaboration with Mobily signifies more than just a partnership; it's a shared vision to make cyber security compliance accessible and robust for businesses in Saudi Arabia”, said Amar, Co-founder of CyberArrow

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