Business

Nearly half of Arab youth aspire to start their own business in next five years

The Arab world has a promising opportunity to promote youth entrepreneurship with nearly half of young Arabs saying they plan to start their own business in the next five years. This entrepreneurial zeal also reflects an increased preference to work for the private sector rather than the government.

These are some of the notable findings of the landmark 15th annual ASDA’A BCW Arab Youth Survey, the largest study of its kind of the Arab world’s largest demographic, its over 200 million youth, by ASDA’A BCW, a leading communications consultancy in Middle East and North Africa based in Dubai.

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Youth unemployment in the region is one of the highest in the world at over 26 percent with nearly one in three youth (32 percent) aged 15 to 24 not engaged in employment, education, or training, according to a World Bank report. The United Nations observed that the region must create 33.3 million jobs by 2030 to absorb the large number of young people entering the workforce, a daunting task that Governments must take forward with urgency.

Exploring Arab youth attitudes on their future careers, the survey found that 42 percent of young Arab men and women would like to start their own business in the next five years. This desire was strongest in the Gulf Cooperation Council (GCC) states (53 percent), followed by the Levant (39 percent) and North Africa (37 percent).

GCC youth were also more upbeat about their chances of going into business themselves, with 58 percent saying that starting a business in their country was ‘very easy/somewhat easy.’ This compares with 79 percent of youth in the Levant and 73 percent in North Africa who said it was ‘very difficult/somewhat difficult’ to start a business in their country.

According to the research, tax breaks, reduced fees for startups, enhanced training and education, and government-backed loans would encourage more youth to become entrepreneurs. When it comes to their preferred industry, 15 percent of the sample said they wanted to start a business in the tech sector, followed by e-commerce (13 percent), the creative industries (11 percent), manufacturing (11 percent), real estate (10 percent), the food business (9 percent), and retail, hospitality, and education (7 percent each).

Private sector jobs

One of the significant trends that the survey has documented over the years is the increasing preference of Arab youth for private sector jobs over a career in government.

Compared to nearly half of all respondents in 2019 who said that they preferred to work in the government sector, less than a third (30 percent) feel the same now. Meanwhile, a third (33 percent) of Arab youth said they would prefer to work in business, a 13 percent increase from 2022.

One in four (25 percent) young Arabs now say they want to work for themselves or their family, a slight decline since last year (28 percent), but a six-percentage point jump from 2019. Meanwhile, 11 percent said they preferred to work for a non-profit organisation.

“The fact that Arab youth are eager to start their own business is an encouraging sign, but it is also a natural response to the great difficulty in certain countries to find stable employment. Policymakers and the business community itself must do more to support those young men and women willing to do it alone,” said Sunil John, President, MENA, BCW and Founder of ASDA’A BCW.

“Meanwhile, the increasing diversification of the GCC economies is casting the private sector in a positive new light,” John added. “This is a promising trend for the long-term sustainability of the regional economy and a potential source of jobs and opportunity for Arab youth outside the Arabian Gulf.”

“However, this growing interest in a business career must be matched by companies themselves, with recruitment and career development pathways introduced to empower the region’s rapidly evolving Arab national workforce,” John said.

Further findings from the Survey

In the coming weeks, ASDA’A BCW will publish insights under the three remaining themes covered in the study: My Identity, covering religion and issues of personal identity; My Aspirations, the hopes of young Arabs for the future; and My Lifestyle, highlighting their habits, pastimes, and the media they consume.

Findings on climate change, mental health and gender rights will also be disclosed, making this year’s study the most extensive in the survey’s history. The overall theme of the 15th edition of the ASDA’A BCW Arab Youth Survey is ‘Living a New Reality.’

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Business

Almarai signs multiple agreements to localize jobs through training and recruitment programs

Almarai signed a cooperation memorandum with the Food Industries Polytechnic, the
Transport General Authority, and the Saudi Logistics Academy to localize jobs in the
food and beverages sector through training and rehabilitation programs ending in
employment. This came within the first international conference on the labor market,
organized by the Ministry of Human Resources and Social Development on 13 – 14
December 2023 at the King Abdulaziz Convention Center in Riyadh.

‘These agreements are part of Almarai’s corporate program for the social responsibility
to achieve localization in the food industry sector, which is one of the top priorities of the
comprehensive strategic plans in Almarai, especially since the company is one of the
largest working environments in the kingdom, with more than 9,000 Saudi employees,
including more than 900 Saudi female employees.”Fahad Aldrees, Chief Human
Resources Officer of Almarai, said.

He added that the agreements signed to train and qualify young people are part of the
integrated initiatives and training and rehabilitation programs for national human
resources in Almarai. He pointed out that the company provided about half a million
employee training hours during 2022, raising its retention rate to 90% during 2022.

It is worth mentioning that Almarai is the world’s largest vertically integrated dairy
company, and the largest food and beverage producer and distributor in the Middle
East. Almarai was ranked among LinkedIn’s top 15 Saudi companies for professional
career development for 2022.

Business

SEBA Bank rebrands to AMINA Bank and continues to write its success story

a fully licensed Swiss crypto bank, announced today its new brand identity: AMINA Bank AG. The group operates
globally from its regulated hubs in Zug, Abu Dhabi and Hong Kong, offering its clients traditional and crypto banking services.
SEBA Bank made history in 2019 by becoming one of the first FINMA-regulated institutions to provide crypto banking services. This rebrand marks a new chapter for the company, which has proudly been in operation for more than four years. AMINA Bank is inspired by the same trailblazing ambition to lead the way for its clients and to write its own future as a Swiss-
regulated crypto bank offering services to its traditional and crypto savvy clients around the globe. The name ‘AMINA’ stems from the term ‘transAMINAtion’, meaning transference of one compound to another. AMINA is a brand driven by perpetual change, bringing together the various ‘compounds’ of traditional, digital, and crypto banking to unlock new potential and
growth for our clients. This vision of change represents the transformation of our clients’ financial future. Franz Bergmueller, CEO of AMINA, said: “We are delighted to introduce the world to our new brand identity. While we say goodbye to the SEBA name, we remain forever proud of the achievements made by the group under the former brand. “Our brand signifies a new era in the company’s growth and strategy; we are a key player in crypto banking and are here to define the future of finance. With our client-focused approach, our years of traversing traditional and crypto finance, we offer a platform for investors to build
wealth safely and under the highest regulatory standards.” “We are grateful to be encouraged by our supportive and committed investors who have been very helpful, supporting the growth of the company. We thank our employees in all the regions
for their dedication and client focus. As we look forward to 2024, our ambition is to accelerate the growth of our strategic hubs in Switzerland, Hong Kong, and Abu Dhabi, and to continue our global expansion, building on all the successes we have laid down over the past years.” Current clients of AMINA Bank (formerly SEBA Bank) will be unaffected by the rebrand other than encountering the new name; all operations will be business as usual across the board. The branch office based in Abu Dhabi and the subsidiaries in Hong Kong and Singapore will subsequently apply for a name change to align with the head office in Zug.

Business

Uptime Appoints Mustapha Louni Chief Business Officer

Uptime Institute is pleased to announce the appointment of Mustapha Louni to the position of Chief Business Officer, a role specifically created to drive strategic leadership and client success. In this new role, Mr. Louni will assume responsibility for the global Uptime sales and marketing organizations and drive overall business value for all Uptime clients. He will retain his existing responsibilities overseeing operations in the Middle East, India, Africa, and the Asia Pacific regions. In this elevated capacity, Mr. Louni is poised to play a pivotal role in driving Uptime’s next phase of global expansion through strategic initiatives to enhance market awareness of the dramatically expanding global service lines and delivery capabilities of Uptime that uniquely support the global data center industry in its pursuit of ever higher performance through elevated availability, resiliency, sustainability, and cyber-security of digital infrastructure. Louni’s appointment renews and expands Uptime

Institute 39;s 30-year commitment to advancing excellence in the data center sector on a global scale. “Today we are experiencing the next phase of the one-time, planetary transformation from analog to digital. This unprecedented, once-in-a-generation growth in data center demand is primarily driven by continuing cloud adoption, the new promise of AI, and the demonstrable fact
that hybrid digital infrastructure is here to stay for the foreseeable future,” said Martin McCarthy, CEO, Uptime Institute. “These complex and nuanced market demands require a visionary talent like Mustapha Louni. He is someone who cannot only deftly manage specific aspects of the business but also remain ahead of accelerating changes and trends. He continues to earn client
trust and respect by timely delivery on demanding commitments while he also inspires and energizes colleagues and clients alike. I am delighted to announce Mr. Louni’s new position and know that he will continue to expand the impact that he has already brought to Uptime since his arrival.” In 2014, Mr. Louni joined the Uptime organization in the United Arab Emirates, leveraging his extensive experience from roles at Panduit and Schneider Electric in Paris and Dubai. As the company’s first commercial resource in the Middle East and Africa region, Mr. Louni played a pivotal role in expanding Uptime’s presence. Within a year, he successfully established what became and remains Uptime’s fastest growing regional office. Under his leadership, Uptime has
extended his impressive trajectory of growth in MEA to the Asia-Pacific regions, augmenting the Uptime workforce with dedicated team members spanning more than a dozen countries across these regions. A new Uptime office has been inaugurated in Riyadh, Kingdom of Saudi Arabia (KSA) this year, further fortifying the company’s ability to meet its commitment to sustained
growth and excellence and serve clients in critical, accelerating markets for digital infrastructure.

Uptime Institute began development of its proprietary and now globally recognized Tier Standards and its Tier Certifications 30 years ago to ensure that the mission critical computing needs of all organizations could be met with confidence and understood by executive management. Since that time, Uptime Tier Certification as well as other Uptime offerings including assessments and awards in digital infrastructure for ensuring business performance in areas of management and operations, risk and resilience, sustainability, and more recently cyber- security have gained global adoption. Uptime’s expanding success is based on delivering a
unique business service that is based upon unparalleled engineering excellence and technical mastery, while remaining vendor independent and technology agnostic.