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MDLBEAST’s XP Music Futures to amplify voices of Saudi Arabia once again

XP Music Futures, the Middle East’s biggest music conference, is once again returning to Saudi Arabia as part of efforts to develop the creative industry and amplify the voices of the region.

The three-day music conference, dedicated to developing the music scene in the Kingdom and region, will take place in Riyadh from December 7 to 9.

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Last year, the event saw discussions led by numerous global artists, including DJ Khaled, David Guetta, Hardwell, AfroJack, and Elyanna.

With one of the fasting growing entertainment industries, Saudi Arabia will host the conference to provide the new generation of music professionals in the region the platform to collaborate with change-makers from the global music community.

XP Music Futures will offer Arabic sessions and workshops this year, as well as networking forums and demo labs, showcasing the latest technologies in the music industry to participants.

The conference’s program is built on four pillars: talent, scene, impact, and innovation. The talent pillar will explore how to build a successful music career, while the scene pillar will focus on nightlife and cultural tourism.

Meanwhile, the impact pillar will focus on conversations on sustainability, well-being, equality & social equity, data collection & analytics. The innovation pillar will feature discussions, workshops and activations on immersive technology, digital production, Web3 and artificial intelligence.

David Guetta speaks at XP Music Futures in Riyadh, Saudi Arabia. (Supplied)

David Guetta speaks at XP Music Futures in Riyadh, Saudi Arabia. (Supplied)

By continuing to develop these four pillars year after year, XP said it hopes to provide a comprehensive platform for attendees to gain insights, network, and collaborate with music professionals from around the world.

Speakers at this year’s events have not been announced.

Female-focused initiative

This year, XP Music Futures launched a female-focused initiative called HUNNA.

The HUNNA initiative is designed as a platform and safe space for women in the music industry to gain the necessary mentorship to develop their skills and careers while collectively disrupting the outdated and unequal systems in the music industry in general.

The first part of the program kicks off in June and will see rising female talent paired with experts in their field for a three-month mentorship program.

According to MDLBEAST, HUNNA aims to connect women in the music industry and foster a stronger, more equitable music ecosystem.

The second part of the initiative will take place in December when industry professional’s come together at XP Music Futures to discuss female representation and equity in music spaces.

XPERFORM sponsored by YouTube

The XPERFORM competition is also returning this year with YouTube as the official sponsor.

The competition gives individuals a chance to show off their vocal talents with the possibility of working with MDLBEAST Records.

Last year, hundreds of singers from across the region submitted their applications, and the top five picks were flown to Riyadh to give a live performance in front of a group of judges made up of industry experts.

XP Music Futures is organized by music entertainment company MDLBEAST, which was established following the success of its flagship festival SOUNDSTORM in 2019 and is aimed at fostering talent, building the regional music scene, and advancing the creative economy.

Read more:

Saudi Arabia’s booming music industry offers new possibilities for regional artists

Saudi Arabia’s ‘loudest week’ kicks off in Riyadh with XP Music Futures conference

‘Believe in yourself’: DJ Khaled, Hardwell, and more tell new artists in Saudi Arabia

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Almarai signs an MoU with the Authority of People with Disabilities to train and employ them.

Almarai Company signed a memorandum of understanding with the Authority of People with
Disabilities to train, qualify and employ persons with disabilities. This came on the sidelines of
the First International Labor Market Conference, organized by the Ministry of Human Resources
and Social Development on December 13 – 14, 2023, at the King Abdulaziz Convention Center
in Riyadh.

The memorandum was signed by the Chief Human Resources Officer of Almarai Company,
Fahad Mohammed Aldrees, and the CEO of the Authority of People with Disabilities, Dr.
Hisham bin Muhammad Al-Haidari.

“This agreement comes within the framework of the company’s social responsibility program, as
Almarai employs more than 500 people with disabilities, which is one of the most suitable work
environments for them.” Fahad Aldrees said. Pointing out that Almarai has the “Silent Line”,
which is one of its production lines that is designated for people with hearing disabilities.

It is worth mentioning that Almarai supports over 300 charity organizations annually across the
kingdom that operate in the field of community development.

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Central Phuket Shopping Center Prepared Surprises This Christmas & New Year 2024

Central Phuket Shopping Center, the luxury lifestyle landmark o Phuket, invites everyone to celebrate Christmas and New Year 2024 in The Great Celebration 2024 Campaign. Joining hands with global partner ‘The Pokémon Company’, Central Phuket bring over Pokémon, the super cute character popular around the world, for all locals and international fans. The special campaign launch presents a procession of cute ‘Pikachu’ alongside with the giant Christmas tree for the first time in Thailand.
This December, Central Phuket prepared many activities for shoppers when visiting Phuket! Experience the “Surprise of the Day” with free Cotton Candy for our little ones, a sweet and fluffy treat, a special gift from Central Phuket. Bring your kids to enjoy this sweet treat every Saturday and Sunday throughout the month of December. Don’t miss the Christmas Carol that
everyone loves, little Santas spread freshness by singing together in the Christmas Carol activity. Plus, Christmas Live Music, the festival of joy is back! Celebrate Christmas in a luxurious and classy atmosphere, enjoying the music that will bring us joy. Also, there will be Christmas Troop, Santa Claus is coming to town! The Santa troop will spread happiness throughout Central Phuket. Lastly, Cake Workshop, workshop activity with Chef Sebastien’s IRON CHEF Thailand teaching how to make Christmas Vanilla Cake. A special activity for the Christmas season. Moreover, Central Phuket provides special promotion exclusively for international tourists throughout December 23 – January 24 including:

1) Get Free! Tourist welcome discount package valued up to THB 10,000.
2) Receive THB 100 Gift voucher when spending up to THB 2,500 per receipt.
3) Get to buy ‘Happy Holiday Collections’ special price: Pokémon 2-in-1 pillow blanket, tumbler, travel bag set, and keychain. Visit redemption counter for the price.
4) Exclusive for Grab Users get discount code up to 25% off* when traveling to participating Central Shopping Centers.
5) Receive famous Elephant Pants when spending over THB 5,000 in shopping center.
6) Get Free! H&M THB 100 gift voucher when booking any accommodations in Phuket with Agoda. Terms and conditions apply.

Central Phuket is a home of global luxury brands such as Alexander McQueen, Balenciaga, Ermenegildo Zegna, Gucci, Hermès, Louis Vuitton, and Saint Laurent. Exclusive for this season, Louis Vuitton launches a pop-up store located at Central Phuket. The design is inspired by the story of Damier or Checkerboard, the brand’s signature pattern. This classic pattern was created by Louis
Vuitton and his son Georges Vuitton in 1888 and has always been part of the design of Maison’s iconic items and concepts. Find clothes, shoes, bags, and accessories for men at the Pop-up Store from Louis Vuitton at Central Phuket, 1st floor, from today until 31 March 2024. And with over 500 renowned fashion brands and lifestyle shops ranging from local to international
well-known brands covering all categories, international shoppers will be able to find what they are looking for in Central Phuket.
Central Phuket is located in the heart of one of the world’s most famous beach cities, Phuket and await to welcome both locals and international visitors this holiday. Also, don’t miss one of the most joyful New Year Count Down events in Phuket city at Central Phuket Shopping Center on December 31, 2023.

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Saudi Fund for Development Provides $100 Million Development Loan for the Rogun Hydropower Project

The Saudi Fund for Development (SFD) Chief Executive Officer, H.E. Sultan Al-Marshad, signed a new development loan agreement with the Minister of Finance of the Republic of Tajikistan, H.E. Kahhorzoda Fayziddin Sattor, through which SFD is contributing $100 million USD to fund the Rogun Hydropower Project, a landmark initiative that will enhance energy,
food, and water security, and foster sustainable development in the country. The signing was attended by the Ambassador of the Kingdom of Saudi Arabia to the Republic of Tajikistan, H.E. Waleed Al-Reshiadan, and the Ambassador of Tajikistan to Saudi Arabia, H.E. Akram Karimi, alongside other officials from both sides. SFD’s development loan will help contribute towards a more sustainable and equitable food and water future for Tajikistan, while driving the country’s energy transition and climate resilience. The project aims to contribute to the national energy security and will help advance sustainable
development in the Republic of Tajikistan, by providing the renewable electricity supply to meet local demand and expand electricity production domestically and regionally, producing 3600 MW of energy. The loan agreement will also finance the construction of a 335-meter-tall dam, which will enhance irrigation capabilities and bolster agricultural activities across the country. Additionally, the project will improve flood protection through the construction of four hydraulic
tunnels for diversion and drainage. It will also provide clean and drinkable water to people through desalination, and help advance socio-economic development, by creating both direct and indirect jobs.
Importantly, this project also supports the realization of the UN Sustainable Development Goals (SDGs); specifically, SDG 2, Zero Hunger, SDG 6, Clean Water and Sanitation, and SDG 7, Affordable and Clean Energy.
On this occasion, the CEO of SFD, H.E. Sultan Al-Marshad, said: “Today’s signing marks a major milestone in our shared journey towards a more sustainable future. With this landmark development loan, SFD is not just supporting Tajikistan’s energy future, but also its sustainable development and the well-being of its people. The Rogun Hydropower Project is a beacon of
hope for a bright future that is powered by clean, renewable energy. It will propel Tajikistan towards environmental stewardship and prosperity.”

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