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Abu Dhabi targets 24 mln visitors by 2023, following tourist surge last year


The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has announced new performance targets for Abu Dhabi, which include plans to attract more than 24 million visitors to the emirate by the end of 2023, according to Emirates News Agency (WAM).
Saood Abdulaziz Al Hosani, Undersecretary at DCT Abu Dhabi, affirmed the start of an ambitious new chapter for the emirate’s tourism sector, on April 30 on the eve of the Arabian Travel Market 2023 in Dubai.
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The new targets follow a surge in Abu Dhabi’s tourism sector in 2022, with hotel occupancy rates and other metrics demonstrating that the sector’s revival is well underway. The emirate received a total 18 million visitors representing a 13 percent increase from previous year, while the hotel occupancy rates reached 70 percent, which surpasses the Middle East average of 67 percent.

A month-long program of activities was held to commemorate the fifth anniversary of Louvre Abu Dhabi. (Courtesy: WAM)

A month-long program of activities was held to commemorate the fifth anniversary of Louvre Abu Dhabi. (Courtesy: WAM)

The emirate welcomed visitors from around the world, with the highest number of international visitors arriving from India, the Kingdom of Saudi Arabia, the United Kingdom, and the United States, respectively. The improved domestic and international market performance can be attributed to increased destination awareness and consideration of Abu Dhabi’s increased range of year-round entertainment and sporting events, as well as trade events and roadshows.
Saood Abdulaziz Al Hosani, Undersecretary at DCT Abu Dhabi: “Our ambitious goal to welcome more 24 million visitors by end of 2023 builds on healthy growth over the past year. This encouraging performance was enabled through powerful collaborations and delivery of memorable travel and business experiences across the whole year, supported by an integrated ecosystem of best-in-class services, infrastructure, and impactful marketing. In Abu Dhabi we are demonstrating the power of partnerships across the tourism sector and the fact that collectively we can thrive.”
Commenting on the new targets, Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “The success we have achieved so far inspires us to strive for more. We are committed to deliver on our ambitions for 2023 by further elevating the successful strategy of creating and delivering unique experiences for everyone to enjoy and diverse range of year-round events for visitors in collaboration with our global IP partners. This is complemented by a MICE industry that continues to thrive, owing to the emirate’s world-leading venues, hotels, and supporting facilities.
Last year, Abu Dhabi Calendar successfully hosted a diverse range of over 100 events during a 180-day period, featuring an impressive line-up of A-list global talent. From the legendary Grammy award-winning singer Sting to K-pop sensations BLACKPINK, and Oscar-winning Indian composer A.R. Rahman, the events left audiences captivated and entertained.
The emirate also played host to some popular homegrown family festivals such as the Mother of the Nation (MOTN) and LIWA festivals, which added to the cultural richness and vibrancy of the city.
Abu Dhabi also proved itself as a premier destination for global sport by hosting key events such as the renowned Abu Dhabi Grand Prix, NBA, and UFC. These events drew in massive crowds and garnered global attention, solidifying Abu Dhabi's status as a world-class destination for entertainment and sports enthusiasts.
In line with DCT Abu Dhabi’s mission to provide a diverse range of experiences, 2022 witnessed the launch of two tourism campaigns: ‘Experience Abu Dhabi, Find Your Pace’ and ‘Summer Like You Mean It.’ Additionally, a month-long program of activities was held to commemorate the fifth anniversary of Louvre Abu Dhabi’s, alongside two high-profile events, namely, Abu Dhabi Art and Culture Summit Abu Dhabi.
Looking ahead to 2023, DCT Abu Dhabi is determined to offer even more ambitious campaigns and events that showcase its commitment to providing memorable experiences to a worldwide audience, leveraging the strength of its partnerships.

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EU Organic Journey Hosts Exclusive B2B Dinner in Dubai, Unveiling European Organic Excellence

The European program “EU Organic Journey”nhosted a distinguished B2B dinner on the evening of the 14th of December 2023 at 19:00, set against the elegant backdrop of MYOCUM Dubai Restaurant (2D St, Al Wasl, Dubai, United Arab Emirates).
Bringing together key players from the Horeca sector, importers, distributors, wholesalers, grocery chains, organic shops, and esteemed food bloggers, the event showcased an array of delectable European organic products, including virgin olive oil, olives, and organic dairy products.
Attendees were treated to a unique opportunity to engage with representatives from the contributing organizations, fostering connections while savoring the exquisite European offerings. The ambiance of MYOCUM Dubai Restaurant provided the perfect setting for meaningful discussions on potential business opportunities. Throughout the evening, participants delved into the heart of the European program  “EU Organic Journey”gaining valuable insights into its initiatives, organic production methods,
and the superior quality of the promoted products. Representatives from the participating organizations were on hand to provide in-depth information, facilitating discussions on potential collaborations and partnerships within the organic industry.
The B2B dinner not only celebrated the richness of European organic products but also served as a platform for networking and knowledge-sharing. Attendees left the event with a deeper understanding of the “EU Organic Journey,” equipped with the information needed to explore new business avenues and enhance their involvement in the organic sector. The EU Financed campaign EU Organic Journey aims to promote and increase the awareness regarding the European organic products from Greece, Romania, and Bulgaria to consumers in UAE, Saudi Arabia and USA with the participation of the organizations Agrodiatrofiki Sympraxi Perifereias Stereas Elladas (ASPSE) from Greece, Bio Carpathia Cooperative from
Romania and National Organic Association (NAO)from Bulgaria.

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Classification: Public New Murabba appointed AtkinsRéalis to masterplan the world’s largest modern downtown in Riyadh, Saudi Arabia

The New Murabba Development Company (NMDC), a fully-owned subsidiary of the Public Investment Fund (PIF), Saudi Arabia,
has appointed AtkinsRéalis (TSX: ATRL), a fully integrated professional services and project management company with offices around the world, to support the design of the New Murabba masterplan, the world’s largest modern downtown in Riyadh, and the Mukaab, an immersive destination that will revolutionize the way in which people experience hospitality, retail and
leisure. A signing ceremony, attended by Sabah Barakat, Acting CEO, New Murabba Development Company, and Campbell Gray, CEO of AtkinsRéalis, Middle East and Africa, was held to mark this milestone and celebrate the ongoing support to deliver Riyadh’s new iconic destination. Sabah Barakat, Acting CEO, New Murabba Development Company, commented: “We are proud
to recognize the important role that AtkinsRéalis has played so far in the translation of the incredible vision of this project into the design of the masterplan and the iconic Mukaab building. We’re also pleased to recognize the ongoing involvement of AtkinsRéalis in this project through a series of recent contract awards relating to the further detailing and definition
of the overall New Murabba masterplan and infrastructure design, as well as the concept design of the iconic Mukaab building.”
“The New Murabba project aligns with Saudi Arabia’s national vision aimed at developing the infrastructure, enabling the private sector, and creating job opportunities for local talent,“ added Campbell Gray, CEO of AtkinsRéalis, Middle East and Africa. “We are proud to work with NMDC on this ambitious project and bring our global engineering excellence and design
expertise, underpinned by cutting-edge technologies and sustainable solutions, to deliver a long-  lasting legacy for the Kingdom and its future generations.” After successfully winning the international architectural and master planning competition for Riyadh’s new icon, AtkinsRéalis will provide its world class advisory, architecture, masterplanning and engineering services to deliver this groundbreaking project, a cornerstone to the visionary reinvention of the Kingdom’s capital city. Contributing to the city’s future development in line with the Saudi Vision 2030, the New Murabba masterplan is inspired by Riyadh’s original balance with nature, and its design is focused on a data-driven approach to sustainability, user convenience, reduction in the need for transport, walkability and people- centric design of its public realm. “Synonymous with designing iconic landmarks in the Middle East, AtkinsRéalis has established a stellar reputation for delivering people-centric destinations combining the region’s cultural identity with modern urban standards,“ said Matthew Tribe, Managing Director, Planning, Design, and Engineering at AtkinsRéalis, Middle East and Africa. “This project win is a testament to our innovative architectural design approach set to redefine downtowns of the future living experience not only in Riyadh but also globally.”

AtkinsRéalis’s competition-winning scheme is inspired by Najdi Architecture, with a focus on creating a futuristic landmark with deep contextual roots that blends Riyadh’s cultural heritage with its future ambitions. The Mukaab, which means cube in Arabic, will be the world’s largest immersive destination providing innovative experiences driven by digital and virtual technology.
The Mukaab’s exterior envelop shrouds an internal skyscraper, which will be one of the largest built structures in the world’s history, standing 400m high, 400m wide, and 400m long. The design of the Mukaab will also include first-of-its-kind hospitality, F&B and retail facilities.

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ASPIRE’s A2RL Debuts Autonomous Racing Car in Abu Dhabi

-Abu Dhabi Autonomous Racing League to hold its first event in April 2024

– A2RL introduces an enhanced version of the 300 km/h Japanese Super Formula SF23 racing car

– Autonomous technology testing commences ahead of inaugural race in April 2024

ASPIRE’s grand challenge, the Abu Dhabi Autonomous Racing League – A2RL, has for the first time revealed its autonomous, highly modified Super Formula SF23 development car. The first glimpse
unfolded at ASPIRE’s offices in Abu Dhabi, near the world-famous Yas Marina Circuit, where the premier event of the season – the Formula 1 (F1) Abu Dhabi Grand Prix 2023 – is currently underway. The same venue will play host to the inaugural A2RL racing event scheduled for next April. Globally acclaimed journalists, representing the world’s most reputable automotive and
racing publications, were also present during the car’s spectacular reveal – further solidifying
the cars status as a trailblazer in the motorsports industry. In April 2024, ten teams spanning North America, Europe, the UAE, and Asia will battle it out to claim a stake in the US$2.25 million purse. The series aims to accelerate autonomous driving development and innovation, pushing the
technology forward for the eventual benefit of road car safety. The new series makes the best use of the forward-thinking and blisteringly quick Super Formula SF23 racing car, developed by motorsport powerhouse Dalarra. All cars will come equipped with an array of sensors and control units as well as a basic level of autonomous performance. The autonomous car unveiled today was fresh off the track, having completed a successful week of testing. Attendees were shown how A2RL’s extensive testing programme has begun to refine the base SF23 platform. This includes validating an array of sensors, controlmodules, and autonomous control software. Once finalized, this base platform will be madeavailable to the ten teams participating in the inaugural A2RL race at Yas Marina Circuit onApril 28, 2024.

His Excellency Faisal Al Bannai, Secretary General of the Advanced Technology
Research Council, ASPIREs parent entity, said, “This is an exciting opportunity to use
extreme sports as the basis for delivering technical advances. A2RL represents an
investment that will contribute to building an autonomous mobility ecosystem in Abu Dhabi,
showcasing safe deployment and encouraging OEM investments for widespread adoption,
ultimately enhancing road safety.”
Stephane Timpano, CEO at ASPIRE, commented: “We are thrilled to debut the A2RL
autonomous racing car to global media. It was an exciting opportunity to discuss our latest
developments and testing while also highlighting the motivation and competitors behind the
competition. A2RL will be the largest autonomous racing league in the world, shifting focus
from drivers to the engineers, scientists, and programmers behind brilliant autonomous
racing systems.”

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