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Analysis: Russia’s ruble rebound not quite what it seems

Six weeks after Russia sent troops into Ukraine, the ruble has staged an apparently extraordinary recovery, but all is not what it seems and the exchange rate used in everyday transactions is sometimes very different to the official one.

The ruble’s swift rebound on the Moscow Exchange to levels seen before Feb. 24 is being touted in state media and by some government officials as evidence that authorities have got a firm grip on the country’s finances despite being battered by the toughest Western sanctions ever.

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“Our economy appears to be resilient to Western sanctions, the ruble is firming visibly,” a state TV presenter said on Friday.

The ruble rallied past 72 to the dollar on Friday, its strongest level so far this year, heading away from a record low of 121.52 it hit on March 10. Analysts polled by Reuters in late March expected the ruble to trade at 97.50 to the greenback in 12 months’ time.

But anyone who tries to buy foreign currency online at a bank or, illegally, at a foreign exchange booth, or who buys goods and services online denominated in foreign currencies will find the actual rate considerably worse.

And the ruble’s buying power has been sharply eroded as companies hike prices for goods, especially ones produced outside Russia whose future supply is in doubt due to the sanctions.

“I used to buy cans of Dutch-made baby formula for 2,500 rubles before Feb. 24,” said Marina, a Moscow resident, with her newborn baby. “Now the same can costs 4,500 rubles while boxes of kasha (a porridge-based drink for children) have gone up to 100 from 64 rubles for a 500-ml box.”

Since Feb. 24, food prices have soared, taking the year-to-date increase in prices for cabbage and carrots to 85 percent and 54 percent, respectively, according to statistics service Rosstat.

Prices of imported goods jumped even higher, with prices for some foreign-made cars more than doubling.

High inflation has been the key concern among households for years as it dents living standards, a fall which will be aggravated by the deepest economic contraction since 2009, a Reuters poll suggests.

A survey by state polling agency VTsIOM from February showed that 64 percent of people in Russia had no savings.

Emergency capital controls helped the ruble rebound in Moscow where trading volumes dwindled compared to before the Kremlin started what it calls its “special military operation” in Ukraine.

Nobel-prize winning economist Paul Krugman has said the ruble has become a crucial target for Russia to defend, “not so much because it’s all important but because it’s so clearly visible.”

“So defending the ruble, never mind the real economy, makes sense as a propaganda strategy,” Krugman said in an op-ed in the New York Times early this month.

Kremlin spokesperson Dmitry Peskov has shrugged off Western allegations that the firming ruble does not reflect the actual economic situation.

Risks of strong ruble

But the currency’s official appreciation comes with risks.

It makes selling commodities abroad for foreign currency less profitable since the revenues Russia ultimately gets from such exports are mostly ruble-denominated.

That could put pressure on the already crisis-stricken budget at a time when Russia is cut off from global capital markets and has raised lending rates sharply.

“Further firming in the ruble will tear the budget apart,” said Evgeny Suvorov, economist at CentroCreditBank, adding that ruble gains could deprive the budget of funds needed to support companies, banks and households.

In a sign that authorities are concerned about the ruble appreciation, something that surprised many experts, Finance Minister Anton Siluanov said that his ministry and the central bank were aiming to make the ruble more predictable.

Market volatility has spiked in recent weeks. The supply-demand balance was disrupted as authorities, seeking to cap losses in the ruble, obliged export-focused companies to convert 80 percent of their FX revenue into rubles, which became the main driving power for the once free-floating currency.

At the same time, demand for FX was artificially suppressed.

Russia banned cash purchases of dollars and euros, introduced a 12 percent commission on buying foreign currency online, and set the maximum amount that an individual could withdraw from their bank account at $10,000 until Sept. 9.

“People grew cold towards forex due to commissions and restrictions on its withdrawal from the country,” said Maxim Biryukov, senior analyst at Alfa Capital brokerage.

The finance ministry told Reuters that the recent sharp strengthening impacted oil and gas revenues but did not pose a risk to Russia’s fiscal policy.

The central bank did not reply to a Reuters request for comment on the ruble rate.

Inflation issue

In theory, a stronger ruble could help rein in inflation that is on track to spike to 24 percent, its highest since 1999, according to analysts polled by Reuters. The central bank targets 4 percent.

But consumer prices keep on rising due to disruptions to imports and a lack of foreign components, said Gazprombank economist Pavel Biryukov, who forecasts annual inflation at 27 percent in mid-2022.

Despite remarkable ruble gains on the Moscow Exchange, banks are offering to sell dollars and euros at different rates.

On Friday, the largest lender Sberbank was selling dollars and euros online for 79.8 and 85.1 rubles, respectively, compared to an official rate of 76.25 and 83.29.

Some exchange offices are still selling cash forex for rubles despite the official ban, but at a different price.

Within a short walking distance of the Kremlin, an exchange office behind an unmarked door offered to sell cash dollars for 93 rubles and euros for 103 rubles on Thursday.

A man behind bulletproof glass in the office explained the gap between its prices and the rouble rate on the Moscow Exchange by “the need to make some money.”

Russia’s tourism industry also has a different exchange rates for those with enough money to holiday abroad.

The euro-ruble conversion rate to buy trips to Turkey was at 85.5 on Friday, according to a Coral Travel agency in Moscow.

Read more: US will not ‘push’ Ukraine to make concessions in peace talks with Russia: State Dept

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Almarai signs multiple agreements to localize jobs through training and recruitment programs

Almarai signed a cooperation memorandum with the Food Industries Polytechnic, the
Transport General Authority, and the Saudi Logistics Academy to localize jobs in the
food and beverages sector through training and rehabilitation programs ending in
employment. This came within the first international conference on the labor market,
organized by the Ministry of Human Resources and Social Development on 13 – 14
December 2023 at the King Abdulaziz Convention Center in Riyadh.

‘These agreements are part of Almarai’s corporate program for the social responsibility
to achieve localization in the food industry sector, which is one of the top priorities of the
comprehensive strategic plans in Almarai, especially since the company is one of the
largest working environments in the kingdom, with more than 9,000 Saudi employees,
including more than 900 Saudi female employees.”Fahad Aldrees, Chief Human
Resources Officer of Almarai, said.

He added that the agreements signed to train and qualify young people are part of the
integrated initiatives and training and rehabilitation programs for national human
resources in Almarai. He pointed out that the company provided about half a million
employee training hours during 2022, raising its retention rate to 90% during 2022.

It is worth mentioning that Almarai is the world’s largest vertically integrated dairy
company, and the largest food and beverage producer and distributor in the Middle
East. Almarai was ranked among LinkedIn’s top 15 Saudi companies for professional
career development for 2022.

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SEBA Bank rebrands to AMINA Bank and continues to write its success story

a fully licensed Swiss crypto bank, announced today its new brand identity: AMINA Bank AG. The group operates
globally from its regulated hubs in Zug, Abu Dhabi and Hong Kong, offering its clients traditional and crypto banking services.
SEBA Bank made history in 2019 by becoming one of the first FINMA-regulated institutions to provide crypto banking services. This rebrand marks a new chapter for the company, which has proudly been in operation for more than four years. AMINA Bank is inspired by the same trailblazing ambition to lead the way for its clients and to write its own future as a Swiss-
regulated crypto bank offering services to its traditional and crypto savvy clients around the globe. The name ‘AMINA’ stems from the term ‘transAMINAtion’, meaning transference of one compound to another. AMINA is a brand driven by perpetual change, bringing together the various ‘compounds’ of traditional, digital, and crypto banking to unlock new potential and
growth for our clients. This vision of change represents the transformation of our clients’ financial future. Franz Bergmueller, CEO of AMINA, said: “We are delighted to introduce the world to our new brand identity. While we say goodbye to the SEBA name, we remain forever proud of the achievements made by the group under the former brand. “Our brand signifies a new era in the company’s growth and strategy; we are a key player in crypto banking and are here to define the future of finance. With our client-focused approach, our years of traversing traditional and crypto finance, we offer a platform for investors to build
wealth safely and under the highest regulatory standards.” “We are grateful to be encouraged by our supportive and committed investors who have been very helpful, supporting the growth of the company. We thank our employees in all the regions
for their dedication and client focus. As we look forward to 2024, our ambition is to accelerate the growth of our strategic hubs in Switzerland, Hong Kong, and Abu Dhabi, and to continue our global expansion, building on all the successes we have laid down over the past years.” Current clients of AMINA Bank (formerly SEBA Bank) will be unaffected by the rebrand other than encountering the new name; all operations will be business as usual across the board. The branch office based in Abu Dhabi and the subsidiaries in Hong Kong and Singapore will subsequently apply for a name change to align with the head office in Zug.

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Uptime Appoints Mustapha Louni Chief Business Officer

Uptime Institute is pleased to announce the appointment of Mustapha Louni to the position of Chief Business Officer, a role specifically created to drive strategic leadership and client success. In this new role, Mr. Louni will assume responsibility for the global Uptime sales and marketing organizations and drive overall business value for all Uptime clients. He will retain his existing responsibilities overseeing operations in the Middle East, India, Africa, and the Asia Pacific regions. In this elevated capacity, Mr. Louni is poised to play a pivotal role in driving Uptime’s next phase of global expansion through strategic initiatives to enhance market awareness of the dramatically expanding global service lines and delivery capabilities of Uptime that uniquely support the global data center industry in its pursuit of ever higher performance through elevated availability, resiliency, sustainability, and cyber-security of digital infrastructure. Louni’s appointment renews and expands Uptime

Institute 39;s 30-year commitment to advancing excellence in the data center sector on a global scale. “Today we are experiencing the next phase of the one-time, planetary transformation from analog to digital. This unprecedented, once-in-a-generation growth in data center demand is primarily driven by continuing cloud adoption, the new promise of AI, and the demonstrable fact
that hybrid digital infrastructure is here to stay for the foreseeable future,” said Martin McCarthy, CEO, Uptime Institute. “These complex and nuanced market demands require a visionary talent like Mustapha Louni. He is someone who cannot only deftly manage specific aspects of the business but also remain ahead of accelerating changes and trends. He continues to earn client
trust and respect by timely delivery on demanding commitments while he also inspires and energizes colleagues and clients alike. I am delighted to announce Mr. Louni’s new position and know that he will continue to expand the impact that he has already brought to Uptime since his arrival.” In 2014, Mr. Louni joined the Uptime organization in the United Arab Emirates, leveraging his extensive experience from roles at Panduit and Schneider Electric in Paris and Dubai. As the company’s first commercial resource in the Middle East and Africa region, Mr. Louni played a pivotal role in expanding Uptime’s presence. Within a year, he successfully established what became and remains Uptime’s fastest growing regional office. Under his leadership, Uptime has
extended his impressive trajectory of growth in MEA to the Asia-Pacific regions, augmenting the Uptime workforce with dedicated team members spanning more than a dozen countries across these regions. A new Uptime office has been inaugurated in Riyadh, Kingdom of Saudi Arabia (KSA) this year, further fortifying the company’s ability to meet its commitment to sustained
growth and excellence and serve clients in critical, accelerating markets for digital infrastructure.

Uptime Institute began development of its proprietary and now globally recognized Tier Standards and its Tier Certifications 30 years ago to ensure that the mission critical computing needs of all organizations could be met with confidence and understood by executive management. Since that time, Uptime Tier Certification as well as other Uptime offerings including assessments and awards in digital infrastructure for ensuring business performance in areas of management and operations, risk and resilience, sustainability, and more recently cyber- security have gained global adoption. Uptime’s expanding success is based on delivering a
unique business service that is based upon unparalleled engineering excellence and technical mastery, while remaining vendor independent and technology agnostic.

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