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UAE National Chapter of the Unstereotype Alliance marks year since launch

DUBAI, 7th December, 2021 (WAM) — Company members of the UAE National Chapter of the Unstereotype Alliance came together to mark the first anniversary of the chapter’s launch at Terra, the Sustainability Pavilion at Expo 2020 Dubai, at an event that was organised by UN Women and the General Women’s Union.

Representatives of the nine founding members met for an afternoon packed with discussion panels and presentations that covered the challenges and opportunities when overcoming stereotypes in the workplace and accelerating action to eliminate these stereotypes from the perspective of business leaders.

The GCC results from the first-ever Diversity, Equity and Inclusion Census of the global marketing industry, run by the World Federation of Advertisers and analysed by Kantar was unveiled during the anniversary event. It showed that most respondents (58%) believe that their organisations are actively taking steps to become more inclusive and diverse. However, the census showed that women remain vastly underrepresented in senior positions in the industry. Also, indicative average pay data suggested a large pay gap at C suite level and 24% of the surveyed women said they faced obstacles in their career progression.

A Zayed University commissioned research project on Gender Stereotyping in Gulf-focused Advertising, focusing on the portrayal of men and women as central figures in adverts, was also presented during the event. It showed significant stereotyping of women, who are more likely than men to be depicted in adverts of home products (85.7 %), food/ cooking products (73.9%) and body care products (82.1 %). On the other hand, men are more likely to be depicted in non-familial roles (87%) compared to 13% in familial roles (fathers/husbands).

On the occasion, Noura Al Suwaidi, Director-General of the General Women’s Union, the UAE’s leading entity dedicated to women’s empowerment, said that the UAE Government empowers women to play an equal role in public life, business, and professions across all sectors and sets an excellent example for achieving gender balance, so it is important that how they are portrayed in media and advertising is reflective of this fact.

"Media and advertising have greater responsibilities and should keep up with the status of women and their real roles in society." She concluded.

Dr. Mouza Al Shehhi, Director of the UN Women Liaison Office for the GCC, said "Stereotypes stifle women’s and girls’ voices and limit their progress and visibility. We cannot achieve progress on important UN Women agendas such as women’s leadership, economic empowerment and Women, peace and security without combating harmful and unfair stereotypes. The GCC media and advertising sectors are among the fastest-growing globally, so the opportunity to have a tangible impact is significant. Today’s milestone celebration shows that we are making good progress and must persist till we can successfully eliminate harmful stereotypes in all media and content and broaden the representation of both men and women in nontraditional roles in media and advertising in the UAE."

Ali Khalil, Assistant Professor, School of Humanities and Social Sciences, commented, "Ending gender stereotyping in advertising plays a vital role in the fight against gender stereotyping in general, helps in women empowerment and the recognition of the important role of women in the society, and the workforce. Academic research is instrumental in providing thorough studies of the progress in eradicating gender stereotyping. More work should be done across the MENA region to keep an eye on the media content to ensure that stereotyping ends, and to raise societal awareness of the harm of stereotyping."

The UAE National Chapter of the Unstereotype Alliance, the first national chapter to launch in the Middle East and the sixth worldwide, has a core group of seven national and global companies – Etihad Aviation Group, Meta – Facebook, Google, LinkedIn, Omnicom Media Group, Snap Inc., and Unilever – alongside the Advertising Business Group and the Dubai Lynx, the premier festival of creativity covering the MENA Region.

The Unstereotype Alliance provides a global platform for members with a shared commitment to achieving Sustainable Development Goal 5, gender equality. The National Chapters drive change locally, responding to specific culturally driven stereotypes, social customs, and attitudes. There are 10 Unstereotype Alliance National Chapters worldwide in Brazil, Japan, India, Kenya, Mexico, South Africa, Turkey, UAE, UK, and Australia.

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Hamriyah and Deira ports record AED 12.133b in customs declaration value for first nine months of 2023

Dubai Customs plays a crucial role as the frontline defense for community security, consistently advancing its customs centers to safeguard and facilitate maritime trade. H.E. Ahmed Mahboob Musabih, Director General of Dubai Customs, CEO of
Ports, Customs and Free Zone Corporation, recently visited Creek Customs Center, Deira Port, and Hamriyah Port Customs Center to evaluate progress and oversee ongoing efforts for continuous customs service development. During this visit, several executive directors, department heads, and customs center managers were present.

Ahmed Mahboob Musabih, accompanied by Rashid Al Dhabah Al Suwaidi, Acting Director of Seae Customs Centers Management, conducted inspections at Khor Customs Center, Deira Port, and Hamriyah Port Customs Center. Managers Abdulaziz Ibrahim Al Salman and Majid Salem Al Tawilah provided insights into workflow progress and accomplishments. Over the first nine months of this year, 62,454 customs declarations were processed, totaling AED 12.133 billion, with 19 seizures recorded during the same period. A visit to Hamriyah Port Customs Center showcased an advanced container X-ray inspection device, supporting increased inspection operations.

Subsequently, visits to Khor Customs Center and Deira Port highlighted achievements, including a notable seizure called the “Wheelhouse,” which successfully prevented an attempt to smuggle 243 kilograms of narcotics into the country. Commending customs employees, Ahmed Mahboob Musabih emphasized the pivotal role of maritime customs centers in ensuring community security and facilitating trade. The department collaborates for efficient goods clearance and acknowledges employee efforts
during the COVID-19 pandemic, contributing to the department’s support for global efforts to revive maritime navigation and international trade.

Musabih clarified that the department’s advanced capabilities in monitoring and inspection enable it to keep pace with the UAE’s rapid foreign trade growth. Supporting Dubai’s economic agenda D33, the department aims to double foreign trade and enhance economic partnerships with key global markets. Efforts to boost customs inspector efficiency continue through training courses, ensuring their ability to thwart smuggling attempts. Continuous development of X-ray scanning
devices and the K9 customs dog unit further enhances contraband control achievements. Rasheed Al-Dabah explained that the forthcoming period will witness the advancement of new initiatives and mechanisms in the realm of inspection and examination. These initiatives are grounded in a forward-looking perspective to introduce cutting-edge technologies utilized in examining maritime transport vessels, wooden ships, and ships engaged in fish trade.

He remarked, “Our endeavors are harmonized to enhance performance in sea customs centers, concurrently focusing on bolstering monitoring, tracking, and technical support activities to yield optimal outcomes through continuous and productive collaboration among all specialized teams within the department. The Customs centers in Deira, Al Khor, and
Hamriyah Port Customs Center shoulder their vital responsibilities in safeguarding society and facilitating maritime trade through Dubai Creek and Hamriyah Port, supporting the ongoing growth of the national economy.”

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Dubai Customs Hosts Sharjah Housing Delegation to Strengthen Government Communication Ties

Dubai Customs, represented by the Corporate Communication Department, warmly welcomed a delegation from the Sharjah Housing Department. The purpose of the visit was to familiarize the delegation with the duties and responsibilities of the
Corporate Communication Department and its affiliated divisions. The delegation also aimed to explore the awards received by the department, notably the recognition as the Best Government Communication Team in the Sharjah Government Communication Award for 2023.

Khalil Saqer bin Gharib, Director of Corporate Communication Department, along with department managers, extended a cordial reception to the Sharjah Housing delegation, which included Dr. Ahmed Rashid Al Nuaimi, Director of Government Communication, Nada Sivan, Head of the Public Relations and Events Department, and Hamad Saleh Al Hamadi, Head of
the New Media Department. Bin Gharib highlighted the department’s commitment to strengthening communication with government entities to exchange practical experiences and knowledge. The delegation was briefed on Dubai Customs exceptional performance in customs operations and other facets.

The meeting delved into discussions on potential avenues for collaboration, with the Sharjah Housing delegation. Emphasis was placed on the crucial role played by Dubai Customs’ Corporate Communication Department, customs administrations, and centers in ensuring security and safeguarding society. The delegation was presented with an overview of the department’s working mechanisms, awareness campaigns, events, and activities conducted internally and externally, aligning with Dubai Customs esteemed reputation.

Furthermore, the Sharjah Housing delegation acquired an understanding of the best media practices adopted by the Corporate Communication Department, showcasing its outstanding performance in enhancing knowledge and media dissemination to all partners. This has resulted in the department establishing and fortifying relationships with local and international media
entities. The presentation also encompassed the factors contributing to the department’s receipt of the award for the Best Government Communication Team in the Sharjah Government Communication Award.

Dr. Ahmed Rashid Al Nuaimi, Director of Government Communication at Sharjah Housing, expressed appreciation for the efforts of Dubai Customs Corporate Communication Department, acknowledging its excellence and significant contribution to enhancing the department’s standing. Dr. Al Nuaimi affirmed Sharjah Housing’s commitment to fostering ongoing visits and meetings with Dubai Customs, aiming to achieve the highest level of coordination and benefit from the Corporate Communication Departmen’s experience in securing numerous local and international awards.

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Zayed Sustainability Prize opens submissions for 2025 cycle

The Zayed Sustainability Prize, the UAE’s pioneering global sustainability and humanitarian award, has officially announced that the 2025 cycle is now open for submissions.  Submissions will be accepted until 23 June 2024 through the Prize’s online portal. Small to medium enterprises (SMEs), nonprofit organisations (NPOs) and high schools with sustainable solutions are invited to submit an entry for consideration in one of the six categories of Heath, Food, Energy, Water, Climate Action and Global High Schools. Commenting on the launch of the 2025 submissions cycle, H.E. Dr. Sultan Ahmed Al Jaber, UAE Minister of Industry and Advanced Technology, Director General of the Zayed Sustainability Prize, and COP28 President, said: “Since 2008, the
Zayed Sustainability Prize has honoured the legacy of Sheikh Zayed by fostering inclusive sustainable and humanitarian development around the world. In this decisive decade for climate change, these values are more important than ever. I am optimistic that the Prize will contribute to global climate action in line with the UAE Consensus, which will pave the
way toward an effective response to the Global Stocktake decision.” In response to the pressing climate crisis, and to further support the UAE’s efforts to accelerate practical solutions needed to drive climate action and uplift vulnerable communities around the world, the Prize has increased its funds from US $3.6 million to US $5.9 million. The Prize will reward US $1 million to each winner in the organisational categories of Health, Food, Energy, Water and Climate Action. Within the Global High Schools category, which is split into six world regions, each school can claim up to US $150,000 to start or further expand their project. The six world regions of the Global High Schools category are The Americas, Europe and Central Asia, Middle East and North Africa, Sub- Saharan Africa, South Asia, and East Asia and Pacific. The most recent Zayed Sustainability Prize winners were recognised at an Awards Ceremony held during COP28 UAE. To encourage a broader range of organisations and high schools to participate, the Prize will be accepting submissions in multiple languages, including Arabic, Chinese, English, French, Russian, Spanish, and Portuguese. This will ensure that innovative solutions from diverse linguistic and cultural backgrounds can be recognised. For the Health, Food, Energy, Water and Climate Action categories, organisations should prove that they are improving access to essential products or services in their targeted communities and are able to implement a long-term vision for better living and working conditions. For the Global High Schools category, projects should be led by students, and must demonstrate innovative approaches to address sustainability challenges. The evaluation of each submission to the Prize consists of a rigorous, three-stage process. First, due diligence is conducted on all submissions to ensure that they meet the Prize’s evaluation criteria of Impact, Innovation, and Inspiration. This identifies the qualified entries and results in the selection of eligible candidates. Following this, evaluations are undertaken by a Selection Committee consisting of category-specific panels of independent international experts. From this shortlist of candidates, the finalists are chosen and then sent to the Prize Jury who unanimously elect the winners across all six categories.   Winners of the Zayed Sustainability Prize will be announced at an Awards Ceremony during the 2025 Abu Dhabi Sustainability Week (ADSW).

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