LEGOLAND ® Dubai Resort is set to bring
their signature blend of fun and imagination to Roxy Cinemas, Dubai’s premium
cinema, at Dubai Hills Mall with a creative, one-of-a-kind adventure. From August
15 th until September 14 th , this captivating experience offers kids and their families a
glimpse into the enchanting world of LEGOLAND Dubai Resort, immersing them in
creativity, excitement, and family-friendly fun that awaits at Dubai Parks and
Resorts. This kid-friendly activation is part of the ‘Movie Magic, powered by Dubai
Summer Surprises (DSS) 2024’ event series taking place at Roxy Cinemas.
Featuring seven miniaturised attractions, this expertly crafted 9×9 space within
Roxy Cinemas is designed to captivate families with the thrills that make
LEGO, the LEGO logo, the Brick and Knob configurations, and LEGOLAND are trademarks of the LEGO Group. ©2022 The LEGO Group. LEGOLAND is a Merlin Entertainments
brand.
LEGOLAND Dubai Resort a must-visit destination. The thoughtfully crafted area
features a thrilling lineup of attractions, including a VR experience of The Dragon
Roller Coaster and Submarine Adventure, DUPLO ® Train and Play, Race Ramps, the
iconic bucket drop from the playground at LEGOLAND Water Park and the
LEGOLAND Factory where bricks are made – all perfect replicas of the actual
attractions at LEGOLAND Dubai Resort. More importantly, this visually striking
installation greets guests with the perfect miniature replica of LEGOLAND Dubai
Resort’s iconic arch located at the entrance of LEGOLAND Dubai Theme Park and
Water Park, capturing the same essence and charm in a colourful, standout design.
Guests begin their adventure with the Dragon Rollercoaster, a 360-degree VR
experience that places them in the heart of the action, simulating the adventure of
The Dragon ride at LEGOLAND Dubai. With VR headsets on, they’ll feel the
exhilarating thrill of soaring through the Theme Park. Next, guests are guided to
the Factory Mosaic, an interactive and educational attraction where they can
explore the fascinating process of how LEGO ® bricks are made and packaged.
Also featuring the DUPLO ® Train and Play, this limited-edition adventure is perfect
for toddlers and inspired by the real DUPLO Valley, bringing it to life. Here, children
can hop aboard the adorable DUPLO train, unleash their creativity amidst giant
bricks and dive into their own world of imaginative play. Next to DUPLO Valley,
speed and innovation collide at the thrilling Race Ramps Adventure, where kids can
build and test their own custom LEGO ® vehicles. Whether racing against the clock
or facing off in head-to-head competitions, young racers can feel the adrenaline
and excitement as their inventions zoom down the ramps.
Just when kids think the fun is over, they dive into the Submarine Simulator, an
immersive experience inspired by the Submarine Adventure ride. Designed as a
half-sized replica of the submarine, kids can feel like they are steering their own
submarine while surrounded by stunning visuals of colourful fish and sharks that
make it seem like they are truly underwater. The experience is complete with a
build station to create sea creatures, a LEGO model display, and a mini aquarium
setup, making it an adventure that’s both fun and unforgettable!
The grand finale is the spectacular Water Park Brick Pool. This exciting area
showcases a 3D replica of the iconic bucket drop splash, complete with slides that
land into a massive pool filled with 200,000 blue LEGO bricks. Here, kids can
explore their innovative side by building their own rafts and diving into endless fun.
“The collaboration between LEGOLAND Dubai Resort and Roxy Cinemas, provides a
unique, family-friendly attraction within the mall for visitors,” said Tim Harrison-
Jones, General Manager of LEGOLAND ® Dubai. “Our goal is to bring the magic
of LEGOLAND Dubai Resort to life in a realistic and creative manner, allowing people
to experience a taste of the full-scale excitement that awaits at the resort.”
Kicking things up a notch, LEGOLAND Dubai Resort is also running a fantastic
competition! Each week, visitors who register at the location, follow and upload a
picture of themselves tagging @legolanddubai, @theroxycinemas and
LEGO, the LEGO logo, the Brick and Knob configurations, and LEGOLAND are trademarks of the LEGO Group. ©2022 The LEGO Group. LEGOLAND is a Merlin Entertainments
brand.
@celebratedubai, using the hashtag #LEGOLANDAtRoxy, will enter for a chance to
win a 1-night stay at LEGOLAND Dubai Resort. Plus, everyone who registers will
receive 20% off vouchers for a discounted hotel staycation!
This miniature LEGOLAND Dubai Resort experience created at Roxy Cinemas offers
something for everyone, from thrilling VR rides and creative building stations to
interactive displays and playful challenges. This partnership between LEGOLAND
Dubai Resort and Roxy Cinemas ensures that every visitor leaves with a smile and a
desire to explore the full offerings of the resort.
