SHARJAH, 5th June, 2023 (WAM) — The fourth edition of the "Jewels of Emirates" show in Sharjah concluded successfully, attracting a significant number of visitors and establishing itself as a prominent platform in the world of luxury jewellery. The event, organised collaboratively by the Expo Centre Sharjah and the Sharjah Chamber of Commerce and Industry (SCCI), showcased a collection of heritage gold and diamond jewellery, natural pearls, and luxury watches.
It featured renowned local brands specializing in gold, silver, diamonds, and precious stones, alongside talented Emirati gold and jewellery designers. Attendees had the opportunity to explore exquisite craftsmanship and unique designs, including the highly acclaimed "burqa collection" that received international recognition and a one-of-a-kind ruby valued at US$1 million. The event also celebrated Emirati heritage through the display of traditional gold works and jewellery, showcasing the authenticity and artistic creativity of young Emirati designers.
Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, said, “Another successful edition of the 'Jewels of Emirates' show has concluded, building on its previous success and reflecting its pivotal role in fostering the sustainability of our local gold industry and trade. This event provides a valuable annual opportunity for Emirati designers and local companies to fuel the growth of their businesses.
“It is not only a platform for knowledge-sharing and launching exclusive designs but also for forging commercial deals, building partnerships, and engaging with esteemed customers and industry leaders.
“The remarkable turnout of visitors at the exhibition this year is yet another testament to its success in meeting public expectations and its significance in supporting the local gold market, enabling it to keep pace with the rising demand for gold consumption, which saw a remarkable 33 percent increase to 55.3 tonnes in 2022, compared to 41.6 tonnes in 2021," Al Midfa added.
Several representatives from local companies expressed their growing recognition of the exhibition's significance and stature, which continues to expand annually. They attributed this growth, especially, to its ability to attract many visitors, which motivates them to participate in the exhibition. They use the opportunity to boost their businesses, unveil exclusive collections of gold and precious stones, present the latest jewellery designs, and provide substantial offers and discounts to stimulate the public's purchasing enthusiasm.