DUBAI, 7th March, 2023 (WAM) — blinx, a digital native storytelling hub in the Middle East and North Africa (MENA) region, was announced today. The hub aims to elevate storytelling and offer new perspectives. It will target Gen Z and Millennials in the region, and beyond.
Headquartered in a high-tech Dubai Media City studio, Blinx is being dubbed as the first digital native storytelling hub in the MENA.
"Our purpose is to inspire the Youth through honest, genuine, and spectacular storytelling. By providing news, entertainment and infotainment powered by the best tech and people available, we help build a better tomorrow,” said Nakhle Elhage, blinx General Manager.
"Engaging the region's talented, bold, and brave storytellers, our new digital hub aims to be the go-to destination for stories that connect young people in MENA to the world and like-minded communities.”
The digital startup is offering a “more story, less noise approach,” Elhage said, with content made by young people “delivering relatable content to a young audience in a way the MENA region has yet to see."
“By providing news, entertainment and infotainment powered by the best tech and people available, we help build a better tomorrow,” Elhage added, further noting, “Our new digital hub aims to be the go-to destination for stories that connect young people in MENA to the world and like-minded communities.”
Elhage also promised that “Blinx will keep it real and genuine, away from fake news, misinformation and disinformation.”
Blinx will be equipped with state-of-the-art production facilities being touted as the MENA region’s first metaverse studios, comprising the latest live production tools, including AI-enhanced analytical software.
Besides plans for its content to play on social media platforms and on its own online portal, Blinx will soon be unveiling its own digital apps that will bring “the live production experience into multiple smart devices and screens, creating a holistic on-demand social ecosystem where MENA youth audiences will be able to find culturally relevant content at their fingertips," Elhage said.