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Hulu hires Google marketing veteran Kelly Campbell as CMO

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Swisscom Deploys Netcracker Network Domain Orchestration for IP Transport Automation

Netcracker Technology  announced today that its long-standing customer Swisscom has deployed Netcracker’s Network Domain
Orchestration (NDO) solution to modernize the IT landscape of the operator’s new terabit IP transport aggregation network (TITAN). This initiative is part of a large-scale OSS transformation program at Swisscom to create a more flexible, future-proof and automated modern digital architecture with lower operational costs. Netcracker NDO provides a unifying automation solution incorporating real-time and federated inventory for end-to-end visibility and a single source of truth. It also provides efficient network planning and design that speeds up network rollouts and a DevOps-based design studio to rapidly
onboard new devices using vendor-agnostic resource modelling. The solution enables highly automated processes, from device onboarding to rollout planning, physical and logical discovery and reconciliation, and works with any mix of transport network vendors. The cloud-native solution allows Swisscom to share TITAN inventory data in real-time – using open APIs – with multiple external systems using state-of-the-art communication techniques. The deployment of NDO will give Swisscom the ability to go to market more quickly, reduce costs for network rollout, development and operations and improve the autonomy of its teams.
“We have worked very closely with Netcracker over the years and value our partnership, which has led to business success in different areas,” said Bram Van der Zwet, Lead Architect, Networks & Infrastructure at Swisscom. “The automation of our new IP transport network is a major undertaking that will result in a number of improvements across the network and IT, and
we are happy to have Netcracker alongside us once again.” “Swisscom is one of the most innovative operators in Europe, and we are very proud of the confidence they have placed in us to be part of their new IP transport network,” said Benedetto
Spaziani, GM at Netcracker. “With our NDO solution, we look forward to helping Swisscom deliver positive outcomes for the business as it continues to revolutionize the market.”

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4th cycle of the Mohammed bin Rashid Al Maktoum Global Water Award launched

HE Saeed Mohammed Al Tayer, Chairman of the Board of Trustees of the UAE Water Aid Foundation (Suqia
UAE), has launched the 4th cycle of the Mohammed bin Rashid Al Maktoum Global Water Award. With total prizes of
USD 1 million, the Award aims to recognise organisations, research centres, and innovators who develop innovative
technologies and prototypes to produce, distribute, desalinate, and purify water using renewable energy. The aim is to
find solutions to the water scarcity challenge facing underprivileged and afflicted communities around the world.
In his speech during an event held by Suqia UAE at Dubai Electricity and Water Authority (DEWA)’s stand at COP28.
Al Tayer said that the Award enhances the UAE’s efforts in global humanitarian work by encouraging and recognising
organisations, individuals, and innovators who develop practical and sustainable solutions for the challenges of water
scarcity using renewable energy. This follows the UAE’s approach of actively contributing to providing solutions to the
challenges facing the world and helping less developed societies to confront challenges and achieve sustainable
development.
Al Tayer commended the level of interest and great turnout that the Award garnered, as well as the quality of
innovations presented by companies, research centres, institutions, and innovators. The previous cycle received entries
from 56 countries around the world. Over the past 3 cycles of the award, 31 winners from 22 countries were rewarded for
their innovative projects in water desalination and purification using renewable energy sources, including solar, wind,
biomass, hydropower, osmotic power, and geothermal technologies.
The Award has four categories: the Innovative Projects Award, which includes the Large Projects Award and the Small
Projects Award; the Innovative Research and Development Award, which includes the National Institutions Award and
the International Institutions Award; the Innovative Individual Award, which includes the Distinguished Research Award
and the Youth Award; and the Innovative Crisis Solutions Award.
=Suqia UAE has urged organisations, companies, research centres, innovators, and youth worldwide to participate in the
4th cycle of the Award. Applications will be received until 30 April 2024 at www.mbrwateraward.ae/awards

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Vertiv Acquisition of CoolTera Ltd. Boosts Liquid Cooling Portfolio

VRT), a global provider of critical digital infrastructure and continuity solutions, today announced that subsidiaries of the company have entered into a definitive agreement to acquire all of the shares of CoolTera Ltd. (CoolTera), a provider of coolant distribution infrastructure for data center liquid cooling technology and certain assets, including certain contracts,
patents, trademarks, and intellectual property from an affiliate of CoolTera.

Founded in 2016 and based in the UK, CoolTera provides liquid cooling infrastructure solutions, and
designs and manufactures coolant distribution units (CDU), secondary fluid networks (SFN), and
manifolds for data center liquid cooling solutions. CoolTera and Vertiv have been technology partners for
three years with multiple global deployments to data centers and super compute systems. The
acquisition of CoolTera brings advanced cooling technology, deep domain expertise, controls and
systems, and manufacturing and testing for high density compute cooling requirements to Vertiv’s
already robust thermal management portfolio, as well as key industry partnerships already in place
across the ecosystem for such applications. CoolTera has a proven track record of engineering
excellence and strong customer service supported by a team of highly qualified, proven liquid cooling
engineers.

“This bolt-on technology acquisition is consistent with our long-term strategic vision for value creation,
and further strengthens our expertise in high-density cooling solutions,” said Giordano Albertazzi, Chief
Executive Officer, Vertiv. “And while the purchase price is not material to Vertiv, the acquisition is
essential to further reinforce our liquid cooling portfolio, enhancing our ability to serve the needs of our
global data center customers and strengthening our position and capabilities to support the needs of AI
at scale.”

“It was a logical decision to join the Vertiv family,” said Mark Luxford, CoolTera’s Managing Director. “We
are excited to join the leader in data center thermal management. Vertiv has demonstrated the ability to
scale technologies at a pace that is needed for AI deployment. We look forward to working as a team to
deliver next generation liquid cooling technologies at the scale the industry requires. Vertiv is well-
positioned to support the industry growth.”

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