Eleven of the UAE’s leading e-commerce retailers and platforms have
joined forces with the Ministry of Industry and Advanced Technology by signing the Compliance
Pledge. This significant step is aimed at elevating the quality and safety of products sold online. The
pledge ensures that products available on these platforms adhere to the UAE's stringent standards
and technical regulations. By committing to the highest levels of safety and security, these platforms
are reinforcing consumer trust and ensuring a safer shopping experience.
The Compliance Pledge was signed in Dubai on Monday in the presence of representatives from the
ministry and platforms including Amazon, Noon, Al-Futtaim Group (IKEA, Ace Hardware, Watsons,
Toys R Us, Marks & Spencer), Nikai Group, Electronics, Jacky’s Retail, Lulu International Group, Al
Ghandi Electronics, Sharaf DG, Al Yousuf Electronics, and Samsung.
His Excellency Omar Al Suwaidi, Undersecretary of the Ministry of Industry and Advanced
Technology said: “The Compliance Pledge aims to strengthen the standard of quality and safety of
products sold online. The pledge represents a significant step towards achieving the objectives of
the National Strategy for Industry and Advanced Technology. We deeply appreciate the participation
of these platforms in this pledge and call on all strategic partners to join our efforts in continually
raising the quality and safety of products.”
HE Al Suwaidi added: “This initiative demonstrates the close cooperation between the government
and private sector in the UAE as we aim to enhance integration and provide consumers with even
safer and better-quality products. The ministry is committed to fostering a regulatory environment
that promotes international best practices in product marketing and we invite all e-commerce
platforms to join this voluntary initiative.”
The Compliance Pledge aims to support the growth and development of the country’s e-commerce
sector. According to analysis by the Dubai Chamber of Commerce based on data from Euromonitor,
e-commerce retail sales increased from $2.6 billion in 2019 to $4.8 billion in 2021 and are expected
to reach $9.2 billion by 2026.
Consumer Protection
The Ministry of Industry and Advanced Technology encourages traditional sales outlets and e-
commerce platforms to comply with all laws, specifications, and technical regulations. The ministry
organizes monitoring and awareness campaigns in cooperation with regulatory authorities at both
federal and local levels. This includes facilitating voluntary product recalls and informing consumers
about recalled products through the Manaa System and the National Product Conformity Program.
