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Emirates

Ahmed bin Mohammed approves DMI’s new strategy and corporate identity

DUBAI, 21sth September, 2023 (WAM) — H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), today approved Dubai Media Incorporated’s (DMI) new strategy and corporate identity.

The move, aimed at raising the organisation’s ability to keep pace with the latest industry and technology shifts and raise its competitiveness in an evolving environment, is aligned with DMI’s long-term blueprint for development.

Covering all sectors of the company, including print, radio, TV and digital platforms, DMI’s new strategy and corporate identity supports Dubai's plan to further consolidate its status as a regional media and business hub.

During the meeting of Dubai Media Council chaired by H.H. Sheikh Ahmed bin Mohammed, held on Thursday at DMI’s News Centre in Dubai Media City, Sheikh Ahmed said DMI’s strategic development is aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to raise Dubai's media industry competitiveness to a level that is commensurate with its status as a global economic hub and Arab media capital. “This vision has fostered a series of initiatives and projects that have transformed regional media and raised Dubai’s global media stature,” he added.

“Under the guidance of His Highness Sheikh Mohammed bin Rashid, our objective is to foster a progressive media environment that not only gains the trust of the audience but also contributes substantially to the nation's sustainable development journey. In devising DMI’s new strategy, we have placed the highest importance on nurturing young, highly competent national leaders who can steer new initiatives and lay the foundations for growth and transformation. We seek to make DMI one of the Arab world’s leading media companies," Sheikh Ahmed stated.

He further said DMI would be granted all the support necessary to accomplish its objectives. “We will meticulously oversee the realisation of our objectives, assessing performance and monitoring progress towards meeting the specific goals laid out in our strategic action plan. We deeply appreciate the commitment shown by Dubai's media pioneers, whose contributions have helped our media institutions set high benchmarks of excellence,” he added.

The meeting was attended by Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, and board members Mohammed Sulaiman Al Mulla, Malek Sultan Al Malek; Dr. Abdulla Al Karam; HYounes Al Nasser; and Nehal Badri, Secretary-General of the Council.

Mona Al Marri affirmed the Council's commitment to supporting DMI in the realisation of its strategy, stating: “The Dubai Media Council is steadfast in executing the directives of Sheikh Ahmed bin Mohammed, empowering DMI to fulfill its mission. We are working closely with DMI to ensure the successful execution of the strategy within the stipulated timeframe.”

She further said that under the leadership of Sheikh Ahmed bin Mohammed, DMC forged partnerships with stakeholders from across the industry to develop a comprehensive media strategy for the emirate. This encompasses highly targeted performance indicators for media institutions. These concerted efforts aim to bolster the competitiveness of media institutions at local, regional, and global levels, she noted.

Meanwhile, Mohammed Sulaiman Al Mulla noted that the new strategy will be executed through a comprehensive plan encompassing all sectors of DMI. Nurturing national talent and equipping them with the skills needed to achieve global benchmarks of excellence continues to be one of the primary focuses of the organisation. He also announced that Emirati and Arab media personalities will contribute to DMI’s efforts to enhance the profile of its channels and develop programming that reflects its new corporate identity. He stressed DMI’s commitment to operating on strong corporate foundations, developing the organisation into a leading brand and expanding its audience base.

He also said that the new strategy will place a strong emphasis on strengthening Dubai TV’s local brand profile through the Sama Dubai channel. Additionally, Dubai TV will continue to showcase Dubai's achievements to the world and raise its stature as a global economic hub through creative content.

The newly outlined strategy integrates a multitude of programmes and initiatives, which are synergistically aligned with Dubai’s status as a global media hub. The strategy seeks to develop competitive and internationally benchmarked media services that advance commercial goals while preserving local cultural values. Ultimately, the new DMI strategy seeks to guide the organisation’s transformation into a revenue-generating entity that contributes to the emirate's GDP and the growth of its vital sectors.

DMI will announce details of its new strategy at the 21st Arab Media Forum set to commence on 26th September.

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Emirates

World Free Zones Organization Launches its New Corporate Identity

The World Free Zones Organization (World FZO) has launched its new corporate identity, which coincided
with its 10th anniversary. The launch came during the 10 th World Free Zones Organization (World FZO) World Congress in Dubai held under the theme ‘Zones and the Shifting Global Economic Structures – Unlocking New Investment Avenues’, In conjunction with the launch of its new corporate identity, the World FZO announced its new vision, mission, and purpose. Its new vision focuses on driving global economic progress, sustainability, and inclusive growth through empowered free zones, setting the benchmark for economic advancement. As part of its new mission, the World FZO aims to engage with free zones from around the world by supporting them through knowledge
sharing, networking, advocacy, and consulting, enhancing their positive impact and contributions to economic and social development in their respective countries.
The World FZO reaffirmed its commitment to its core values while enhancing its approach by adopting the
latest practices and keeping pace with rapid global changes. This forward-thinking approach enables the
organisation to reshape prevailing perceptions and highlight its distinctive and innovative methods.
With its new identity, the World FZO also emphasise its dedication to launching purposeful and transparent initiatives that solidify its role as a catalyst for positive change on the global stage.
The organisation’s new corporate identity represents its three strategic pillars: Impact, Influence, and Trust. Its focus on Impact will drive sustainable growth and effectiveness, ensuring that free zones remain at the forefront of socio-economic development and innovation. Under its second pillar, Influence, it seeks to shape the future of global trade and investment by advocating for policies that foster growth and opportunity for businesses and communities. Furthermore, by building Trust, the organizations will reinforce its role as a steadfast ally, providing the advocacy needed to navigate an increasingly complex and evolving global landscape. The organisation’s key objectives for its new phase include opening new investment horizons and reinforcing social contributions by supporting net-zero initiatives.
The World FZO remains focused on fostering trade relations and partnerships between economic zones in its member countries, while broadening its activities to encompass emerging economic sectors. These sectors align with the demands of the era, including artificial intelligence, digital trade, the Fourth Industrial Revolution, and advanced technologies.

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Emirates

Dubai Customs Launches Innovative Training Program to Enhance Emiratisation Efforts

– Specialized Vocational Program Under "Masar 33" Aims to Train and Employ 80
Citizens
– Sultan Bin Sulayem: Our Plans Align with National Vision and Goals
– Abdulla Mohammed Busenad: A Strong Commitment to Supporting
Nationalization Efforts in the UA

Dubai Customs is launching a significant initiative to train and employ 80 new high school graduates as “Customs Inspectors.”in line with the vision of the Dubai government and contributing to the goals of the Dubai Economic and Social Agenda, along with the leadership’s commitment to invest in citizens and increase Emiratisation rates.
This initiative is part of the department’s commitment to enhance the participation of citizens
in the economic development process and to support the UAE Centennial 2071 Plan goals
by investing in the youth and equipping them with the skills and knowledge necessary to
keep pace with global changes. The department has allocated a vocational program in
customs inspection for candidates selected from Ru’ya Careers UAE 2024, providing them
with professional training for seven months both domestically and internationally before they
take up available positions. This initiative is part of the pioneering “Masar 33” program
designed to meet Dubai’s agenda goals by mobilizing all resources and development plans
to ensure the highest quality of life for citizens in the emirate. “Masar 33″aims to enhance
the competitiveness of Emirati talent through various initiatives, professional programs, and
scholarships, establishing Dubai Customs as a cornerstone for advancing the national
human development system, boosting its efficiency and productivity, and increasing its
participation in economic sectors to meet Dubai’s leading aspirations for the future.

Program Objectives:
The vocational program aims to nurture and train new high school graduates by enhancing
their professional skills in line with the Dubai government’s vision. It seeks to integrate
citizens into the labor market from early stages, ensuring their future success and
competitiveness. Additionally, it focuses on building the capabilities of customs inspectors on
scientific and advanced training foundations to address security risks and protect the
community and economy from customs evasion and smuggling, achieving a 100%
nationalization rate in customs inspection at Dubai Customs.

Active Participation:

H.E. Sultan bin Sulayem, DP World Group Chairman & CEO and Chairman of Ports,
Customs and Free Zone Corporation, stated that the organization is committed through its
various initiatives and programs aimed at training and qualifying citizens to actively
contribute to the success of the UAE’s national vision, which is fundamentally based on the
Emirati workforce. He praised Dubai Customs for diversifying its projects in line with the
Dubai government’s plan and its social and economic agenda, enhancing the
competitiveness of citizens in the labor market for both the public and private sectors under
an ambitious strategy to encourage and promote nationalization policies.

Attracting Citizens:
H.E. Dr. Abdulla Mohammed Busenad, Director General of Dubai Customs, emphasized that
the department provides a range of specialized programs at the highest levels to attract
young citizens and involve them in the development process. Through “Masar 33” which
aligns with the objectives of the Dubai agenda and the leadership’s vision for enhancing
nationalization in both the public and private sectors, the programs enable citizens to gain
knowledge, field experience, and technical skills necessary for joining the labor market
through the approved career path. He noted that the initiative to train recent high school
graduates in customs professions builds upon Dubai Customs’ previous achievements in
qualifying citizens and the positive results attained through a series of diverse programs
covering the most in-demand job sectors. The department remains committed to enhancing
the efficiency of citizens and providing them with the professional opportunities they seek,
reinforcing its commitment to supporting nationalization efforts in the UAE.

Four Pillars:
Mohammed Al Ghaffari, Executive Director, Human Resources Division at Dubai Customs,
announced the opening of applications for the customs inspector training program during the
Ru’ya Careers UAE 2024 and provided the link to the official Dubai Government Jobs
website. The program is designed around four main pillars: digital skills programs, behavioral
programs, customs science programs, and security programs, alongside practical training in
the department’s customs centers and external training in collaboration with strategic
partners, which includes a comprehensive professional guidance program. He stated, “The
programs provided by Dubai Customs are increasingly popular among young citizens,
confirming the success of the department’ efforts in attracting national talent to shape future
leaders in customs work through various academic and specialized professional paths. This
offers new graduates the opportunity to qualify for roles in Dubai Customs, with 80 vacancies
allocated for graduates of the customs inspector training program.”

 

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Emirates

DCO Secretary-General commends Global Digital Compact at Summit of the Future

Deemah AlYahya, Secretary-General of the
Digital Cooperation Organization (DCO), said that “the digital divide the world faces today is
multifaceted, encompassing gaps in digital intelligence, computing capabilities, gender, and
skills,” in a speech at the Summit of the Future held during UNGA79 in New York.
In her speech, delivered after the UN General Assembly adopted the & Pact for the Future’ and the
‘Global Digital Compact’, AlYahya warned that “The AI and computing divide represents a
significant barrier, as some nations advance rapidly in AI innovation and deployment, while
others struggle to keep pace.
At the same time, the gender digital divide continues to limit women’s access to technology and
opportunities, and the skills divide leaves many without the digital competencies essential for
success in a fast-evolving economy. If we do not address these interconnected challenges, we
risk leaving entire communities behind.”
AlYahya praised the Global Digital Compact for “lays out an ambitious roadmap for an
inclusive, open, sustainable, fair, safe and secure digital future for all,” emphasizing that “It is a
bold vision, but the real challenge is translating these goals, principles, objectives, and
commitments into action, especially as we strive to achieve the SDGs.”
AlYahya highlighted that “at the Summit of the Future, the DCO proudly launched the Digital
Economy Navigator (DEN), an innovative tool that provides detailed insights on digital economy
performance across 50 countries. This initiative is just one of the many ways we are turning the
principles of the Global Digital Compact into action.”
She explained that “while DEN is a vital resource, it is only the beginning. In the spirit of
networked multilateralism, we must foster collective efforts to the GDC’s ambitious goals,
objectives, and commitments. I call upon every country, organization, and individual to join
forces in this critical endeavor.”
The Digital Economy Navigator (DEN) evaluates digital economy performance through three
intersecting dimensions: Digital Enablers, Digital Business, and Digital Society. Within these
dimensions, 10 pillars synthesize and summarize key aspects of countries’ digital economy, and
use of digital technology application from 102 indicators gathered from respected secondary data
sources, in addition to proprietary survey data of more than 27,000 participants across the 50
countries.
In addition to the launch of the DEN, on the sidelines of UNGA, DCO signed an agreement with
the United Nations Development Program (UNDP) to enhance digital cooperation and accelerate
digital transformation across the world, to support efforts aimed at achieving the United Nations
Sustainable Development Goals by 2030.
It also signed a memorandum of understanding with the League of Arab States (LAS) to
accelerate the inclusive and sustainable digital economy, enhance relations and exchange experiences and knowledge, and accelerate the process of digital transformation and economic development.

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