The comedy series follows a family of amateur entrepreneurs who must unite to convert their failing fish shop into a thriving business.
Directed by Saudi director Sultan al-Abdulmohsen, the series stars Mohammad Bakhsh, al-Hashimi al-Faisal, Mohammed alFaza, and Joud Sofyani.
“With their Jeddah fish store weeks away from bankruptcy, can the Tahir family sow the seeds of success, or just cause familial chaos? In this comedic series, a Saudi family harnesses their granny’s green thumb to go from ‘surf’ to ‘turf’ and be first to a blossoming new market,” the synopsis on Netflix reads.
“As they reinvent their business, and themselves, they learn the meaning of sacrifice, brotherhood, and family, with plenty of shenanigans,” it continues.
Commenting on the trailer, Chairman of Saudi Arabia’s General Entertainment Authority Turki Al al-Shikh, said: “Excellent… they should pay attention to Saudi content… Saudis are the highest number of subscribers in the region… A series or film every once in a while is not enough for us.”