SHARJAH, 7th May, 2023 (WAM) — The inaugural edition of the Sharjah Animation Conference (SAC) has come to a close, after three exhilarating days that drew over 5,000 attendees from across the globe.
The first-of-its-kind event in the Middle East treated its 1,500 animation aficionados, hobbyists, and industry professionals to an authentic and inspiring smorgasbord of masterclasses, workshops, and spirited discussions helmed by the likes of Emmy, and Annie award-winning experts known for their Oscar winning productions.
Organised and curated by the Sharjah Book Authority (SBA), the conference served as a dynamic platform for 150 publishers and producers in the animation industry to forge lasting connections and exchange ideas. With a rich tapestry of informative sessions and invaluable networking opportunities, the SAC has firmly established itself as a cultural touchstone for the animation community in the region and beyond.
Khoula Al Mujaini, Executive Director of SAC, said, "The Sharjah Book Authority has orchestrated a pioneering event that aligns seamlessly with the visionary objectives of H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, and reflects the emirate's unwavering dedication to advancing the publishing and animation sectors in the Middle East. By leveraging this landmark gathering, we aspire to pave the way for Arab creative industries, invigorating Sharjah's unique identity and culture, spurring a wave of exceptional animated productions based on Arabic literary works. Through cultivating the next generation of Arab artists, illustrators, and content creators we aim to showcase the richness of the region’s literary traditions to global audiences while bolstering the pride of our culture within our own people."
Expanding on the conference's role as a catalyst for publishers, producers, and industry specialists from around the world to form strategic partnerships and co-create animated films based on Arabic literary works, the Executive Director stated, "Building on the success of our debut event, SAC will contribute significantly to the evolution of the global animation landscape enabling meaningful content that articulates our unique identity and culture, underscoring the conference's potential to drive transformative change in the animation industry.”
Pietro Pinetti, Artistic Director of SAC, underscored the immense potential of animation in the Arab region and the pivotal role that the Sharjah Book Authority (SBA) plays in driving its growth. "Animation is a powerful medium that can transcend cultural and linguistic barriers, and the Arab region is home to a wealth of untapped stories and artistic talent that are ripe for animation adaptation," he noted.
Pinetti goes on to highlight the SBA's unwavering commitment to nurturing the animation industry in Sharjah and beyond, citing the Sharjah Animation Conference as a prime example of its efforts to connect industry stakeholders and cultivate the next generation of animators, illustrators, and content creators in the Arab world. "The SBA has emerged as a trailblazer in the region's animation ecosystem, and its strategic vision and collaborative spirit bode well for the future of animation, not only locally but globally too," he concluded.