DUBAI, 19th April, 2023 (WAM) — Yas Holding, a UAE-based investment group, announced its contribution of AED 2 million in support of the “1 Billion Meals Endowment” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to establish the largest Ramadan sustainable food aid endowment fund.
Organised by Mohammed bin Rashid Al Maktoum Global Initiatives to coincide with the holy month of Ramadan, the campaign highlights the UAE’s unwavering commitment towards helping communities and individuals in need around the world.
Low Ping, CEO of Yas Holding, said, “The ‘1 Billion Meals Endowment’ campaign is a major step for the UAE in its mission to address the needs of underprivileged populations around the world, and support global efforts to fight and eradicate hunger within a sustainable institutional framework. This move further establishes the UAE’s humanitarian role and provides a food safety net for those in need, especially in countries struggling economically."
“Yas Holding is honored to join contributors to the campaign for a second consecutive year, and to support this outstanding UAE initiative that reflects the country’s efforts to help vulnerable groups around the world. Our participation is a renewed expression of our commitment to social responsibility,” she added.
The “1 Billion Meals Endowment” is an extension of previous food aid drives launched under the directives of Sheikh Mohammed bin Rashid Al Maktoum over the past years, starting with the “10 Million Meals”, the “100 Million Meals” and later the “1 Billion Meals” campaign in Ramadan 2022.
The “1 Billion Meals Endowment” campaign is seeing a remarkable response and continues to welcome donations and contributions to the endowment fund from institutions and individuals across five main channels including the campaign’s website (www.1billionmeals.ae), as well as a dedicated call center via the toll-free number (800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates NBD (AE30 0260 0010 1533 3439 802). Donations via SMS give contributors the option to donate AED 1 daily through a monthly subscription, by sending the word “Meal” to 1020 for du users, or to 1110 for Etisalat by e& users. Those who wish to donate to the campaign through the DubaiNow app can do so by clicking on the “Donations” tab.