Urs Kessler, who runs Jungfrau Railways, a train that takes tourists up the highest mountain in Switzerland, was excited for the return of Chinese tourists after COVID-19 restrictions were lifted late last year.
But barring one small group in February and a few larger ones expected in May, few have materialized.
Many tour operators like Kessler are disappointed by lower-than-expected bookings from high-spending Chinese travelers who before the pandemic would typically splash between 1,500 and 3,000 euros per person, according to the Global Times newspaper.
Chinese outbound flight bookings to Europe during March and August are only 32 percent that of pre-pandemic levels, according to travel data firm ForwardKeys.
The travel industry is also grappling with cash-strapped domestic holidaymakers looking for cheaper vacations as energy and food bills rise. This summer, the second since Europe’s COVID restrictions ended, is a test for airports and airlines, scrambling to hire staff and avoid a repeat of last summer’s chaos.
“There’s still a long way to go to full recovery,” said Olivier Ponti, an executive at ForwardKeys.
“Chinese airlines are doing anything, everything they can to … operate those routes. But, you need the staff, you need the slots, you need the right level of service.”
Kessler, who ran a marketing campaign featuring pianist Lang Lang playing on top of the mountain to pander to the Chinese audience, is hoping groups from countries like the United States, South Korea and India will make up the shortfall.
Before the pandemic, Chinese tourism made up 10 percent of stays from non-EU tourists in Europe, with the market growing 350 percent in the decade to 2019, driven by a particular interest in luxury shopping and fine dining.
But bogged down by visa restrictions, long passport wait lines and limited airline tickets to Europe, which are in some cases 80 percent more expensive than before the pandemic, Chinese tourists are staying closer to home.
Instead, they’re taking their hard-earned pandemic savings to places like Hong Kong, where arrivals were up 1,400 percent in the last two months, or Thailand and Macau.
For the less wealthy, the price of getting to Europe is also a deterrent.
“Cost is definitely part of the consideration. A lot of flights haven’t opened up yet – that makes it harder to look at going to Europe soon – but we would love to travel outside of China more,” Shanghai-based Stephanie Lin, 33, told Reuters.
Bring in the Americans
Tour operators are looking to Americans, who, bolstered by a strong dollar, are coming to Europe in droves. Some analysts predict transatlantic travel to places like London and Paris could surpass 2019 levels.
Sophie Lu, 26, came to London in early March from Hawaii and was pleasantly surprised by how affordable the food was.
“I was not planning on splurging whatsoever, but when I got here I kind of just noticed that there are a lot of things that America doesn’t have and it’s a little cheaper from where I’m living,” she said, standing in front of the gates of Buckingham Palace.
On the Champs-Elysee in Paris, Colleen Danielson, 40, who was visiting from Boston, said she was also more keen to spend because of the dollar’s strength.
“When we were in Dior, we were thinking should we make a bigger purchase, a bag or something like that. The exchange rate does have an impact,” she said.
Optimism for the future
Many tourist operators and retailers hope the second half will bring a relaxation in visa policies, more flights and the long-expected influx of Chinese tourists.
Retailers banking on a gradual return are already running flashy marketing campaigns.
Harrods launched branded stickers, including its iconic teddy bear, on China’s popular WeChat messaging platform this year to attract Chinese tourists.
Bicester Village, a discount designer retail outlet near Oxford, is also using WeChat to facilitate shopping trip planning and Chinese payment options.
Kessler believes his Lang Lang campaign was still worth it.
“I think it will go a little bit like an ice hockey stick,” he said. “The start of the year will be flat, but then pick up as we go through the year.”
Crown Prince of Abu Dhabi meets with CEOs of leading Norwegian companies
H.H. Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, has met with a group of CEOs from leading Norwegian companies, as part of their participation in the UAE-Norway Investment Forum, held alongside his official visit to the Kingdom of Norway.
During the meeting, H.H. Sheikh Khaled bin Mohamed bin Zayed underscored the UAE leadership’s commitment to strengthening economic cooperation with its international partners.
He highlighted that investment in innovation and knowledge is a cornerstone for achieving sustainable development, noting that enhancing collaboration with Norwegian companies across key sectors will open new avenues for mutual economic growth between the two countries.
The UAE-Norway Investment Forum, taking place in Oslo, aimed to highlight available investment opportunities and strengthen trade relations between the UAE and Norway, fostering shared interests and supporting innovation and knowledge-based economic visions.
At the Indonesia International Book Fair 2024, TRENDS inaugurates 10th global office, releases four books
As part of its Asian research tour, partnership with Aletihad News Center, and
primary sponsorship of the Indonesia International Book Fair 2024, TRENDS
Research & Advisory inaugurated its office in Jakarta, marking its 10th location
worldwide. It also released four books in Indonesian.
The inauguration event was attended by ambassadors of the UAE, Bahrain, and
Jordan to Indonesia, chairpersons of the UAE and Indonesian Publishers’
Associations, the Director of TRENDS’ Jakarta office, and a group of researchers
and academics.
Speaking at the event, Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS
Research & Advisory, stated that TRENDS’ international offices—set to reach 15
by the end of 2024—aim to enhance the Center’s research efforts and deepen its
role in disseminating knowledge, thus serving as a global knowledge bridge.
He emphasized, “At TRENDS, we believe in the importance of cooperation
between think tanks and prioritize this endeavor. We believe the TRENDS office in
Jakarta will enhance the exchange of knowledge and ideas between think tanks in
Asia and the Middle East, opening new horizons for collaboration in various
fields.”
Four books in Indonesian
As part of the Jakarta office’s inaugural activities, four books were released in
Indonesian, including the 11th and 12th books of the Muslim Brotherhood
Encyclopedia and Global Trends in AI and Automation and the Future of
Competition between Man and Machine: An Analytical Forward-looking Vision.
Hostility to Arab states
The 11th book of the Muslim Brotherhood Encyclopedia, The Concept of the State
According to the Muslim Brotherhood, highlights its hostile stance toward Arab
states since its inception. The group views them as an obstacle to its ascent to
power. It opposed the modern principles upon which these states were built,
considering them incompatible with the group’s unique interpretation of Islam,
which it claimed to embody exclusively.
Exclusion of nonconformists
The 12th book, The Muslim Brotherhood: Rejection of Tolerance and Exclusion of
Nonconformists, examines the Muslim Brotherhood’s stance towards
nonconformists, individuals, and entities. The book reveals the group’s binary view
of the world, categorizing others as allies or adversaries. It ties these relationships
to the Brotherhood’s internal power struggles and self-serving interests.
Global Trends in AI
The third book, Global Trends in AI, explores significant developments in AI and
its impact on various aspects of life, including the economy, society, and
governance. It also offers a comprehensive analysis of technological advancements
in AI, its applications across sectors, the ethical and social challenges it presents,
and its future trajectory.
Automation
The fourth book, Automation and the Future of Competition between Man and
Machine: An Analytical Forward-looking Vision, addresses the growing challenges
faced by the human workforce in the face of widespread automation and AI
applications. The book concludes that while automation presents a significant
challenge to the labor market, it simultaneously creates new opportunities. It
emphasizes the importance of preparing for this shift through skills development,
continuous education, and adopting economic and social policies that support the
workforce.
Prominent pavilion and active presence
The TRENDS’ pavilion at the Indonesia International Book Fair has attracted
numerous visitors, including academic researchers and officials, such as the
ambassadors of the UAE, Bahrain, Qatar, Jordan, and Turkey. Additionally,
chairpersons of Arab and Indonesian publishers’ associations, authors, publishers,
and students visited the pavilion. All were impressed with and praised TRENDS’ diverse, valuable publications. They also commended TRENDS’ active
international presence and ability to address global developments with rigorous
analytical research.
Dr. Mohammed Abdullah Al-Ali honored the esteemed guests, including
ambassadors of the UAE and Bahrain to Indonesia, Wedha Startesti Yudha,
Chairperson of the Indonesia International Book Fair Committee, Arys Hilman
Nugraha, Chairman of the Indonesian Publishers Association, and others,
presenting them with TRENDS’ publications and commemorative shields.
Additionally, he awarded TRENDS’ Research Medal to Ni Made Ayu Martini
Indonesian Deputy Minister of Marketing, Tourism and Creative Economy
It is worth noting that during its current Asian research tour, TRENDS announced
the launch of the TRENDS Research Medal, awarded to individuals who make
significant contributions to the development of scientific research and promote collaboration with TRENDS in strengthening a culture of research across various fields.
US determined to prevent full-scale war in Middle East, Joe Biden tells UNGA79
US President Joe Biden highlighted the US Administration’s determination to prevent a wider war that engulfs the entire Middle East region, noting that a diplomatic solution “remains the only path to lasting security to allow the residents from both countries to return to their homes on the border safely”.
In remarks he made today before the 79th Session of the United Nations General Assembly (UNGA79), the US President said, “Full-scale war is not in anyone’s interest,” adding that a diplomatic solution is still possible.
He also touched on “the rise of violence against innocent Palestinians on the West Bank”, and the need to “set the conditions for a better future”, which he said featured “a two-state solution, where the world — where Israel enjoys security and peace and full recognition and normalised relations with all its neighbours, where Palestinians live in security, dignity, and self-determination in a state of their own”.
President Biden underscored the ceasefire and hostage deal put forth by Qatar and Egypt, which the UN Security Council endorsed. He said, “Now is the time for the parties to finalise its terms, bring the hostages home,” adding that this would help ease the suffering in Gaza, and end the war.