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3rd Dubai Metro Music Festival wraps up

DUBAI, 13th March, 2023 (WAM) – The 3rd edition of the Dubai Metro Music Festival came to a successful close last night after a week-long celebration of global music that saw five metro stations in Dubai transformed into stages for live musical performances. The Festival was organised by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), in collaboration with the Roads and Transport Authority (RTA).

The Dubai Metro Music Festival was held from 6-12 March across five Dubai Metro Stations: Union, Mall of Emirates, Burjuman, Dubai Financial Centre, and Sobha Realty. More than 800,000 commuters who visited the five metro stations over the week-long festival were treated to captivating musical performances by 20 local, regional, and international musicians representing unique sparks of creative talent in a wide range of instruments, genres, and styles.

The Festival garnered extensive media coverage with 750 local and international news reports highlighting its activities. In addition, more than 1,000 social media posts related to the Festival witnessed significant online engagement, with a combined reach of more than 136 million followers across various social media platforms.

From traditional to experimental musicians, classical instrumentalists to fusion musicians, the Festival featured a mix of artists from Egypt, India, France, Thailand, Azerbaijan, Pakistan, Nigeria, Cuba, the United Kingdom, Lebanon, Canada, Netherlands, Jordan, and Australia, besides the UAE.

This year’s Festival was dedicated to the theme of sustainability in line with the UAE’s announcement of 2023 as the ‘Year of Sustainability’. As part of the festival, several musicians showcased their talents using instruments made from recycled materials, adding a distinctive touch to their performances. This creative approach helped raise awareness about sustainability and highlighted the importance of using eco-friendly materials.

The festival is aligned with the RTA’s vision to become a global leader in seamless and sustainable mobility. Rowdah Al Mehrizi, Director of Marketing and Corporate Communication Department at RTA, confirmed that this year’s festival successfully achieved its goals of raising awareness about environmental protection and promoting ways to preserve natural resources.

She highlighted that the festival played a significant role in spreading awareness and encouraging community engagement. The Dubai Metro stations that hosted the festival transformed into lively hubs of art and music, attracting a considerable turnout throughout the week. Residents and visitors interacted with the activities with great enthusiasm and joy.

Al Mehrizi said: “At RTA, we aim to provide a unique experience for riding the Dubai Metro. The Festival’s interactive and contemporary approach helped draw attention to sustainability issues in a unique way thanks to the popularity of the Dubai Metro.” She noted that the number of Dubai Metro users reached 225.1 million in 2022, making up the largest proportion of mass transit, shared transportation, and taxi users in Dubai, at 36% compared to 33% in 2021.

Shaima Al Suwaidi, Director of Brand Dubai, said: “As a platform for exceptional creative talent from around the globe, the Dubai Metro Music Festival highlights the richness of Dubai’s creative dynamism. The success of the Festival is a testament to Dubai’s vibrant arts and cultural diversity and its position as a leading global cultural hub. It is an honour to orchestrate the convergence of brilliant musicians that led to the transformation of Dubai’s public spaces into immersive art experiences that delight and inspire residents and visitors alike.

“Brand Dubai is proud to have been a part of this exciting initiative, which has not only provided a platform for talented artists to showcase their creativity but has also reinforced Dubai’s image as a city that values and celebrates art and culture. Through such initiatives, Brand Dubai will continue to showcase the city’s growing stature as a cultural hub and a melting pot of diverse artistic expressions.”

On behalf of Brand Dubai, Al Suwaidi expressed their gratitude to the RTA and all the performers, partners, and audiences who made the Festival a great success. “We are delighted with the success of the third edition of the Dubai Metro Music Festival and would like to extend our heartfelt thanks to the RTA, our talented performers, dedicated partners, and the enthusiastic audiences who made this event such a resounding success,” said Al Suwaidi.

The Dubai Metro Music Festival was a key event highlighted in the latest #DubaiDestinations campaign, which invited residents and visitors to explore Dubai’s diverse art and cultural experiences during the #DubaiArtSeason. The Festival showcased Dubai’s cosmopolitan spirit and creative vibrance and contributed to the city’s vision of becoming one of the world’s best cities to live and visit.

An eclectic set of artists
The Festival featured a variety of instruments, including the Qanun, piano, flute, oud, drums, saxophone, Santur, guitar, harmonica, electric guitar, hand pans, and homemade instruments. The public was able to watch the live performances from 4 pm to 10 pm every day, with all the performances rotated across the duration of the festival to cover all five metro stations.

Among the international artists that enthralled Dubai Metro commuters with their performances during the third edition of the Festival was Divyansh Kacholia, India’s first folk beatboxer, who wowed the audience with his amazing beatboxing skills. British singer/saxophonist & songwriter Kerrie Stirling demonstrated her drive, energy, professionalism, and versatile repertoire, delivering 5-star performances for commuters.

Faraz Ahmad, a Pakistani flautist and music producer, captivated Dubai Metro commuters with his enchanting flute performances. Sagar Patil, a music composer, multi-instrumentalist, and professional HandPan player from India, charmed the audience with his captivating solo percussion performances. Dutch musician, composer, performer, online educator, and university lecturer Boris Mogilevski delighted Dubai commuters with his outstanding ukulele skills.

Cuban Ernesto Vidal, a professional drummer, percussionist, and singer, fascinated the audience with various genres, from gospel to rock, polka, jazz, Arab styles, and ballads. John Buttigieg, a guitarist hailing from Far North Queensland who discovered his passion for playing the guitar at the age of 10, challenged himself by playing both his 6-string and 12-string guitar simultaneously during his performances. A professional harmonica player from Jordan, Radi Saiqalli mesmerised audiences with his unique compositions blending harmonica and beatbox.

Alesya Kudina, a multifaceted artist, pianist, composer, DJ and producer, used different keyboards, analogue and midi sounds during her live performances to create new versions of known tracks with additional soft vocals. Anetta Morozova, a creative multi-instrumentalist and world ambassador of Gaia Meditation with deep classical and jazz background, fascinated Dubai commuters with her never-before-seen technique of vertical flute playing, which she claims to have invented as a teenager.

Lara Zaid, a poet and musician from Iraq and Canada, captivated Dubai commuters by playing the Qanun. She was the youngest member of the Firdaus Orchestra, the official orchestra of Expo 2020 Dubai. Marcel Ghrayeb, a Lebanese music performer and composer, brought a taste of an electro-oriented mood to the Metro stations by playing the Santur, an ancient instrument, in his distinct style.

DJ Michelle, the youngest DJ in the Middle East, enchanted commuters with her impressive turntable skills and high-energy beats. As a child turntable celebrity and top entertainment influencer, Michelle has become a social media sensation with a community of over 500K followers and has performed on big stages and festivals worldwide, representing UAE at the world championships.

The Festival
The Dubai Metro Music Festival is an annual event in Dubai that brings together musicians from different countries and genres to perform at various metro stations across the city. The Festival has gained immense popularity among Dubai residents and tourists. The Dubai Metro Music Festival aims to promote music and cultural exchange, as well as to showcase the talents of local and international musicians. The Festival provides a unique platform for musicians to reach out to a diverse audience and for commuters to enjoy live music during their daily commute.

The Festival also supports Dubai’s vision of becoming a global cultural hub, as it brings together musicians and music enthusiasts from around the world. It serves as an opportunity for people to experience different musical styles and traditions, and to learn about different cultures through music. The Festival is an important event in Dubai’s rich cultural calendar for promoting cultural exchange and supporting the development of the music industry. It is also a fun and unique experience for the city’s residents and visitors to enjoy live music performances in a novel setting.

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Emirates

World Free Zones Organization Launches its New Corporate Identity

The World Free Zones Organization (World FZO) has launched its new corporate identity, which coincided
with its 10th anniversary. The launch came during the 10 th World Free Zones Organization (World FZO) World Congress in Dubai held under the theme ‘Zones and the Shifting Global Economic Structures – Unlocking New Investment Avenues’, In conjunction with the launch of its new corporate identity, the World FZO announced its new vision, mission, and purpose. Its new vision focuses on driving global economic progress, sustainability, and inclusive growth through empowered free zones, setting the benchmark for economic advancement. As part of its new mission, the World FZO aims to engage with free zones from around the world by supporting them through knowledge
sharing, networking, advocacy, and consulting, enhancing their positive impact and contributions to economic and social development in their respective countries.
The World FZO reaffirmed its commitment to its core values while enhancing its approach by adopting the
latest practices and keeping pace with rapid global changes. This forward-thinking approach enables the
organisation to reshape prevailing perceptions and highlight its distinctive and innovative methods.
With its new identity, the World FZO also emphasise its dedication to launching purposeful and transparent initiatives that solidify its role as a catalyst for positive change on the global stage.
The organisation’s new corporate identity represents its three strategic pillars: Impact, Influence, and Trust. Its focus on Impact will drive sustainable growth and effectiveness, ensuring that free zones remain at the forefront of socio-economic development and innovation. Under its second pillar, Influence, it seeks to shape the future of global trade and investment by advocating for policies that foster growth and opportunity for businesses and communities. Furthermore, by building Trust, the organizations will reinforce its role as a steadfast ally, providing the advocacy needed to navigate an increasingly complex and evolving global landscape. The organisation’s key objectives for its new phase include opening new investment horizons and reinforcing social contributions by supporting net-zero initiatives.
The World FZO remains focused on fostering trade relations and partnerships between economic zones in its member countries, while broadening its activities to encompass emerging economic sectors. These sectors align with the demands of the era, including artificial intelligence, digital trade, the Fourth Industrial Revolution, and advanced technologies.

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Emirates

Dubai Customs Launches Innovative Training Program to Enhance Emiratisation Efforts

– Specialized Vocational Program Under "Masar 33" Aims to Train and Employ 80
Citizens
– Sultan Bin Sulayem: Our Plans Align with National Vision and Goals
– Abdulla Mohammed Busenad: A Strong Commitment to Supporting
Nationalization Efforts in the UA

Dubai Customs is launching a significant initiative to train and employ 80 new high school graduates as “Customs Inspectors.”in line with the vision of the Dubai government and contributing to the goals of the Dubai Economic and Social Agenda, along with the leadership’s commitment to invest in citizens and increase Emiratisation rates.
This initiative is part of the department’s commitment to enhance the participation of citizens
in the economic development process and to support the UAE Centennial 2071 Plan goals
by investing in the youth and equipping them with the skills and knowledge necessary to
keep pace with global changes. The department has allocated a vocational program in
customs inspection for candidates selected from Ru’ya Careers UAE 2024, providing them
with professional training for seven months both domestically and internationally before they
take up available positions. This initiative is part of the pioneering “Masar 33” program
designed to meet Dubai’s agenda goals by mobilizing all resources and development plans
to ensure the highest quality of life for citizens in the emirate. “Masar 33″aims to enhance
the competitiveness of Emirati talent through various initiatives, professional programs, and
scholarships, establishing Dubai Customs as a cornerstone for advancing the national
human development system, boosting its efficiency and productivity, and increasing its
participation in economic sectors to meet Dubai’s leading aspirations for the future.

Program Objectives:
The vocational program aims to nurture and train new high school graduates by enhancing
their professional skills in line with the Dubai government’s vision. It seeks to integrate
citizens into the labor market from early stages, ensuring their future success and
competitiveness. Additionally, it focuses on building the capabilities of customs inspectors on
scientific and advanced training foundations to address security risks and protect the
community and economy from customs evasion and smuggling, achieving a 100%
nationalization rate in customs inspection at Dubai Customs.

Active Participation:

H.E. Sultan bin Sulayem, DP World Group Chairman & CEO and Chairman of Ports,
Customs and Free Zone Corporation, stated that the organization is committed through its
various initiatives and programs aimed at training and qualifying citizens to actively
contribute to the success of the UAE’s national vision, which is fundamentally based on the
Emirati workforce. He praised Dubai Customs for diversifying its projects in line with the
Dubai government’s plan and its social and economic agenda, enhancing the
competitiveness of citizens in the labor market for both the public and private sectors under
an ambitious strategy to encourage and promote nationalization policies.

Attracting Citizens:
H.E. Dr. Abdulla Mohammed Busenad, Director General of Dubai Customs, emphasized that
the department provides a range of specialized programs at the highest levels to attract
young citizens and involve them in the development process. Through “Masar 33” which
aligns with the objectives of the Dubai agenda and the leadership’s vision for enhancing
nationalization in both the public and private sectors, the programs enable citizens to gain
knowledge, field experience, and technical skills necessary for joining the labor market
through the approved career path. He noted that the initiative to train recent high school
graduates in customs professions builds upon Dubai Customs’ previous achievements in
qualifying citizens and the positive results attained through a series of diverse programs
covering the most in-demand job sectors. The department remains committed to enhancing
the efficiency of citizens and providing them with the professional opportunities they seek,
reinforcing its commitment to supporting nationalization efforts in the UAE.

Four Pillars:
Mohammed Al Ghaffari, Executive Director, Human Resources Division at Dubai Customs,
announced the opening of applications for the customs inspector training program during the
Ru’ya Careers UAE 2024 and provided the link to the official Dubai Government Jobs
website. The program is designed around four main pillars: digital skills programs, behavioral
programs, customs science programs, and security programs, alongside practical training in
the department’s customs centers and external training in collaboration with strategic
partners, which includes a comprehensive professional guidance program. He stated, “The
programs provided by Dubai Customs are increasingly popular among young citizens,
confirming the success of the department’ efforts in attracting national talent to shape future
leaders in customs work through various academic and specialized professional paths. This
offers new graduates the opportunity to qualify for roles in Dubai Customs, with 80 vacancies
allocated for graduates of the customs inspector training program.”

 

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Emirates

DCO Secretary-General commends Global Digital Compact at Summit of the Future

Deemah AlYahya, Secretary-General of the
Digital Cooperation Organization (DCO), said that “the digital divide the world faces today is
multifaceted, encompassing gaps in digital intelligence, computing capabilities, gender, and
skills,” in a speech at the Summit of the Future held during UNGA79 in New York.
In her speech, delivered after the UN General Assembly adopted the & Pact for the Future’ and the
‘Global Digital Compact’, AlYahya warned that “The AI and computing divide represents a
significant barrier, as some nations advance rapidly in AI innovation and deployment, while
others struggle to keep pace.
At the same time, the gender digital divide continues to limit women’s access to technology and
opportunities, and the skills divide leaves many without the digital competencies essential for
success in a fast-evolving economy. If we do not address these interconnected challenges, we
risk leaving entire communities behind.”
AlYahya praised the Global Digital Compact for “lays out an ambitious roadmap for an
inclusive, open, sustainable, fair, safe and secure digital future for all,” emphasizing that “It is a
bold vision, but the real challenge is translating these goals, principles, objectives, and
commitments into action, especially as we strive to achieve the SDGs.”
AlYahya highlighted that “at the Summit of the Future, the DCO proudly launched the Digital
Economy Navigator (DEN), an innovative tool that provides detailed insights on digital economy
performance across 50 countries. This initiative is just one of the many ways we are turning the
principles of the Global Digital Compact into action.”
She explained that “while DEN is a vital resource, it is only the beginning. In the spirit of
networked multilateralism, we must foster collective efforts to the GDC’s ambitious goals,
objectives, and commitments. I call upon every country, organization, and individual to join
forces in this critical endeavor.”
The Digital Economy Navigator (DEN) evaluates digital economy performance through three
intersecting dimensions: Digital Enablers, Digital Business, and Digital Society. Within these
dimensions, 10 pillars synthesize and summarize key aspects of countries’ digital economy, and
use of digital technology application from 102 indicators gathered from respected secondary data
sources, in addition to proprietary survey data of more than 27,000 participants across the 50
countries.
In addition to the launch of the DEN, on the sidelines of UNGA, DCO signed an agreement with
the United Nations Development Program (UNDP) to enhance digital cooperation and accelerate
digital transformation across the world, to support efforts aimed at achieving the United Nations
Sustainable Development Goals by 2030.
It also signed a memorandum of understanding with the League of Arab States (LAS) to
accelerate the inclusive and sustainable digital economy, enhance relations and exchange experiences and knowledge, and accelerate the process of digital transformation and economic development.

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