Connect with us

Entertainment

UK seeks to attract more tourists from GCC with rollout of new campaign


VisitBritain has launched a new marketing campaign called “Spilling the Tea on Great Britain” to encourage visitors from GCC countries – especially those from Saudi Arabia, the country’s 34th largest inbound visitor market – to travel to the United Kingdom.

“The GCC is an important tourism market for Britain and we are delighted to be running this dedicated campaign, tapping into motivations for travel this year, to build on the strong recovery we have seen,” said VisitBritain’s Interim Deputy Director Carol Maddison.

For all the latest headlines follow our Google News channel online or via the app.

The campaign uses destination images and short films based on the theme of tea to tell a fresh and exciting story about the experiences on offer, VisitBritain said in a statement on Monday.

The “Festival” themed tea highlights Britain’s live music scene, the “Graffi-tea” celebrates its vibrant cities and cultural attractions, while the “Surf” theme shows Britain’s coastal experiences.

A “Monster Hunting” tea draws inspiration from Britain’s historical discoveries and legendary myths, including Nessie the Loch Ness Monster.

The limited release of the teas, blended by British tea company Tregothnan, are set to be available for tastings at VisitBritain promotional and trade events.

“Britain is packed full of new and invigorating experiences for visitors to come and enjoy, from adrenaline filled coastal and countryside adventures to iconic summer festivals, from street food tours to street art tours to afternoon teas with a magical twist,” Maddison said.

“By showing our warm British welcome and telling the story of our vibrant and varied destinations we want to inspire visitors from the GCC to discover more, stay longer and to explore year-round,” she added.

Saudi Arabia is the UK’s 34th largest inbound visitor market and 13th most valuable in terms of visitor spending, with spending expected to exceed pre-COVID levels by 2025.

In 2019, 221,000 visits were made to the UK by visitors flying in from Saudi Arabia, who spent £627 million ($750.2 million) on their trips.

The ‘Spill the Tea’ campaign has a budget of over SAR 5,200,000 ($1.38 million) in the GCC and uses a mix of advertising channels, including short films and branded content across social media including Facebook, Instagram, and Snapchat, to digital display advertising, digital out-of-home along Riyadh Boulevard, radio, and print media.

VisitBritain is also working with premier trade partners such as WeGo as well as content creators Matador to amplify the campaign’s reach in the GCC and to drive bookings ahead of spring and summer travel.

The campaign’s creative content has been developed based on VisitBritain’s latest research into motivations for travel to Britain now, with discovering new and surprising experiences high on the wish list for its target audiences.

The campaign will have a dedicated English and Arabic website which will inspire visitors with ideas and activities themed around the ‘Spilling the Tea’ campaign.

The first phase of the campaign is set to run until spring, with new content launching throughout the coming months to capture Britain’s major events in 2023.

Read more:

Founding Day: Travel searches for Saudi Arabia on Skyscanner almost double in 2023

Saudi Arabia’s NEOM announces new sustainability retreat at tourism project TROJENA

Wizz Air launches daily Abu Dhabi, Medina route from $60

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entertainment

ABU DHABI NATIONAL HOTELS PRESENTS SEPTEMBER OFFERS

Experience the true meaning of luxury with Kempinski The Boulevard Dubai and Kempinski
Central Avenue Dubai exclusive UAE residents offer. Get 10% off the best flexible rate, and
enjoy a complimentary breakfast prepared by expert chefs. Delight in luxurious
accommodations, exceptional service and an incredible location with direct access to the
Dubai Mall. Whether you’re looking to indulge in a rejuvenating spa treatment or enjoy a full
day of shopping at one of the world’s largest retail and entertainment destinations, you will
experience a perfect stay at Kempinski The Boulevard Dubai and Kempinski Central Avenue
Dubai

Continue Reading

Entertainment

Arabian Saluki Beauty Contest at ADIHEX 2024: A celebration of ancestral elegance

The Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) announce the return of the prestigious Arabian Saluki Beauty Contest, a unique initiative aimed at highlighting the significance of purebred hunting dogs and fostering a connection between the new generation and their rich ancestral heritage.
Under the esteemed patronage of H.H. Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region and Chairman of the Emirates Falconers’ Club (EFC), this iconic event is scheduled from 31st August to 8th September, 2024, at ADNEC Centre Abu Dhabi, celebrating the blending of deep Emirati cultural traditions with cutting-edge innovation and technology across 11 diverse sectors.
A highlight of this year’s event is the Arabian Saluki Beauty Contest. One of the world’s oldest and most revered dog breeds, the Arabian Saluki stands as a symbol of wild hunting and desert traditions in the Middle East. Known for its grace, speed, and intelligence, this distinctive breed has been a faithful companion to the Bedouin people for over 5,000 years, serving as both a hunter and guardian. The Saluki’s agility and loyalty have made it an integral part of hunting and racing traditions, especially within the Arabian Peninsula.
The Arabian Saluki Centre was established in Abu Dhabi in 2001 alongside the Emirates Falconers’ Club, marking the first facility of its kind in the Arabian Gulf region and the Middle East, to revive the tradition of desert hunting using Saluki dogs, a cherished aspect of desert heritage.
ADIHEX was the first cultural event in the Arab region to honour the bond between Man and his loyal companion, which has been by our side for thousands of years. The Arabian Saluki Beauty Contest is a unique initiative designed to promote interest in purebred hunting dogs and to strengthen the new generation’s connection to their ancestral heritage and traditions and to serve as a testament to this unique bond.
With its origin steeped in history, this fascinating dog’s name is believed to be derived from the city of Saluk in Yemen or the Bani Saluk tribe. Renowned for its endurance and elegance, the Saluki can reach speeds up to 75 kilometres per hour, maintaining this pace over distances up to almost five kilometres. The breed is cherished for its unique physical characteristics, including a slender body, deep chest, long legs, and two distinct coat types: ‘Al Hoss’ (smooth) and ‘Aryash’ (feathery).
The Arabian Saluki Beauty Contest, held during ADIHEX, is more than a beauty pageant. It celebrates the essence of the Saluki by focusing on the dog’s personality, skills, reflexes, and sensory response. Unlike typical dog competitions, this contest evaluates the Saluki’s breed characteristics, behaviour, overall appearance, structure, hunting skills, and psychological traits. Judging criteria include the dog’s gait, head, eyes, mouth, ears, coat, colour, and general impression.
The Arabian Saluki Beauty Contest is an integral part of ADIHEX’s mission to preserve and promote the cultural heritage of the UAE and the wider Arab world. This contest not only showcases the beauty and abilities of the Saluki but also plays a vital role in raising awareness about the importance of preserving traditional hunting practices and the Saluki’s role in them.
This year’s competition will feature four categories: ‘Smooth (Hoss) Males,’ ‘Feathery (Aryash) Males,’ ‘Smooth (Hoss) Females,’ and ‘Feathery (Aryash) Females.’ The event is scheduled to take place during ADIHEX 2024, and, per the rules, participants must ensure their dogs are healthy, microchipped, and vaccinated.
The Saluki’s enduring legacy is celebrated through this competition, which draws participants and spectators from across the region and beyond. It provides a platform for Saluki enthusiasts to connect, share their passion, and celebrate a breed that has remained virtually unchanged for millennia, reflecting the diverse hunting landscapes and traditions of the Middle East.
Aside from the alluring Arabian Saluki Beauty Contest, as the largest edition of ADIHEX to date, the 21st edition will showcase thousands of brands across 11 diverse sectors, offering a dynamic platform for new business opportunities and captivating audiences of all ages. This exhibition celebrates the thrill of an adventurous outdoor lifestyle, allowing visitors to explore falconry, hunting, equestrian sports, veterinary products, fishing and marine sports, environmental preservation, cultural heritage, arts and crafts, and the latest in technology and innovation across all the represented sectors.

Continue Reading

Entertainment

Sharjah Ruler directs allocation of beach for women in Khorfakkan’s Al Luluyah area

H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, has ordered the allocation of a 500-metre beach for women in Al Luluyah area of Khorfakkan, providing them with complete privacy. The project will include a service building that includes a cafe, a medical clinic and a prayer room for women. His Highness the Ruler of Sharjah also directed the construction of a pedestrian bridge linking Al Bardi 6 and Al Batha areas in Khorfakkan, to facilitate the movement of citizens, and modifications will be implemented on the internal roads in the Hayawa area.

Continue Reading

Trending