ABU DHABI, 15th February, 2023 (WAM) — G42, a leading UAE-based company specialising in artificial intelligence (AI) and cloud computing technology, has announced a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team to unleash the full potential of AI.
The collaboration aims to deploy cutting-edge AI software and solutions into the team's operations to deliver critical insights, with a focus on improving the accuracy and efficacy of insight delivery to find marginal gains. To achieve this, G42's portfolio companies, such as Presight.ai, whose omni-analytics platform leverages all source data to support insight-driven decision-making, may also be deployed.
The partnership will also prioritise talent development programmes, joint training, and innovation workshops. Experts from both G42 and the Mercedes-AMG PETRONAS F1 Team will collaborate to identify areas where AI can be deployed to provide further value to the eight-time consecutive Constructors' World Champions.
Commenting on the partnership, Peng Xiao, Group CEO at G42, said, “Modern motorsport and technology go hand-in-hand, especially when you consider the sheer magnitude of critical data that is generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics and computing power, we are in a position to optimize a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. We are very excited about this new partnership with the Mercedes-AMG PETRONAS Formula One Team and look forward to making our technical resources and expertise available to help them succeed.”
Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team, said, “We are delighted to partner with G42. To compete and win at the highest level of motorsport, we are always looking for every advantage. With G42, we are excited to begin our collaboration and using its AI-powered, data-driven insights to help us on and off the track.”
Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, added, “We are pleased to welcome G42 into our partner ecosystem. Applied artificial intelligence is a fascinating industry; to collaborate with G42, one of the leading exponents in this area, is very exciting for the team. Through G42’s ground-breaking technology, we look forward to exploring ways of delivering value for both the team and our partners.”
G42 branding will be displayed on the Mercedes-AMG F1 W14 E PERFORMANCE, the team's 2023 car which was launched earlier today at Silverstone, UK. Additionally, the G42 logo will be featured on the helmets of race drivers Lewis Hamilton and George Russell, as well as in the team's garage on Grand Prix weekends.