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Homegrown UAE hospitality brand LEVA Hotels announce ambitious GCC, Africa expansion drive

The revamped properties in KSA, Ethiopia, Uganda and Nigeria will provide customer-centric service with vibrant living options at affordable price points

news of emirates: Established in 2019, LEVA Hotels, is steadily making inroads in the regional and international hospitality scene and cutting a unique niche in the underserved affordable luxury segment. With impressive accolades under its belt, the homegrown brand is poised to make a meaningful contribution to the overall growth of the Middle East and Africa hospitality industry by transforming and scaling up the region’s hidden gems.

Anchoring its hospitality offering and service delivery on ‘fresh and innovative’ the new properties are part of an ongoing ambitious expansion exercise that will see the dynamic lifestyle hotel brand modernize and manage a total of eight properties spanning Middle East and Africa by the end of 2023.

“We are thrilled to be announcing the opening of six new distinct properties across key regions that we not only consider to be strategic to the overall growth of the company but also crucial to a growing segment in the hospitality sector that’s increasingly demanding for affordable yet comfortable experiences,” said J.S. Anand, founder and CEO, LEVA Hotels and Resorts.

Properties under LEVA’s management

In KSA, LEVA Hotels has inked two strategic Hotel Management Agreements with Jeddah-based EKONO by Leva Al Shati and three-star EKONO by Leva Jeddah Airport Hotel, respectively. As part of the deal, LEVA Hotels will be responsible for overseeing the two properties’ service offering transformation which is in line with KSA’s Vision 2030, which aims to attract 100 million visitors by 2030.

Besides, both these properties are located at less than an hour’s travel distance from Mecca, and therefore are perfect for UMRA travellers looking for comfortable and convenient hotel accommodations during their pilgrimage.

In Nigeria, which has mostly lacked luxury hotels, LEVA Hotels will be responsible for the transformation and management of Reiz Continental Hotel by Leva – a project under construction in partnership with Kostarget Projects LTD developers and owned by REIZ Continental Hotels LTD. As part of the partnership, the Lagos-based hotel will be positioned as an “Upscale Five-Star Luxury Lifestyle Hotel” with unique, contemporary, and cost-effective aesthetics including a total of five distinct food and beverage concepts and Leva’s F&B partner, Sven’s Baker’s Kitchen.

Once fully operational, the new property will also offer a unique opportunity of serving as a key business and leisure destination.

In Uganda, LEVA Hotels has taken over the management of the Kampala’s first boutique hotel, Emin Pasha Leva Hotel to ultimately position the property as a top choice for guests on vacation as well as business trips. Owned by The Emin Pasha Ltd., this property is now under renovation and will include LEVA’s design language infused with the region’s aesthetics, two important metrics that will further boost the hotel’s booking significantly.

LEVA Hotel’s foray into Africa’s hospitality industry will be crowned by its debut in Ethiopia with two strategic partnerships with LEVA Afrotsion Semera Resort and Harsade Harbour Resort by LEVA. As its first luxury resort in Ethiopia’s Semera region, LEVA Afrotsion Semera Resort is now poised to offer a refreshed and diverse hospitality experience. Ethiopia is globally known for its natural scenery including some of Africa’s lesser-known wildlife – an attribute that attracts scores of tourists to the region.

The 60-key Harsade Harbour Resort will incorporate LEVA Hotels’ key brand design elements and include five restaurants and three well-equipped conference halls. Set to launch this year, the property is set to offer a fresh, vibrant, and innovative service in the country.

Region-by-region growth plans

As part of its long-term growth plans, LEVA Hotels is also keen on tapping notable emerging markets in the Middle East and Africa, which are largely untapped. Eyeing countries such as Morocco, Egypt, Sri Lanka, KSA, and Qatar, the hotel chain is strategically positioning itself to ultimately become the hotel management partner of choice, especially for hotels and resorts that are looking to boost their competitive advantage in their respective markets.

Considered key growth frontiers for the brand, the property owners will benefit immensely from LEVA’s strategic business model and growing expertise in offering personalized and memorable hospitality experiences.

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Business

Abu Dhabi Overtakes Oslo for Sovereign Wealth Fund Capital in Global SWF’s First City Ranking

Today, industry specialist Global SWF published a special report announcing a new global ranking of cities according to the capital managed by their Sovereign Wealth Funds (SWFs). The findings show that Abu Dhabi is the leading city that manages the most SWF capital globally, thanks to the US$ 1.7 trillion in assets managed by its various SWFs headquartered in the capital of the UAE. These include the Abu Dhabi Investment Authority (ADIA), Mubadala Investment Company (MIC), Abu Dhabi Developmental
Holding Company (ADQ), and the Emirates Investment Authority (EIA). Abu Dhabi now ranks slightly above Oslo, home to the world’s largest SWF, the Government Pension Fund (GPF), which manages over US$ 1.6 trillion in assets. Abu Dhabi and Oslo are followed by Beijing (headquarters of the China Investment Corporation), Singapore (with GIC Private and Temasek Holdings), Riyadh (home to the
Public Investment Fund), and Hong Kong (where China’s second SWF, SAFE
Investment Corporation, operates from). Together, these six cities represent two thirds
of the capital managed by SWFs globally, i.e., US$ 12.5 trillion as of October 1, 2024.
For the past few decades, Abu Dhabi has grown an impressive portfolio of institutional
investors, which are among the world’s largest and most active dealmakers. In addition
to its SWFs, the emirate is home to several other asset owners, including central banks,
pension funds, and family offices linked to member of the Royal Family. Altogether, Abu
Dhabi’s public capital is estimated at US$ 2.3 trillion and is projected to reach US$ 3.4
trillion by 2030, according to Global SWF estimates.
Abu Dhabi, often referred to as the “Capital of Capital,” also leads when it comes to
human capital i.e., the number of personnel employed by SWFs of that jurisdiction, with
3,107 staff working for funds based in the city.
Diego López, Founder and Managing Director of Global SWF, said: “The world ranking
confirms the concentration of Sovereign Wealth Funds in a select number of cities,
underscoring the significance of these financial hubs on the global stage. This report
offers valuable insights into the landscape of SWF-managed capital and shows how it is
shifting and expanding in certain cities in the world.”

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AM Best Briefing in Dubai to Explore State of MENA Insurance Markets; Panel to Feature CEOs From Leading UAE Insurance Companies

AM Best will host a briefing focused on the insurance markets of the Middle East and North Africa (MENA) on 20 November 2024, at Kempinski Central Avenue in Dubai.
At this annual regional market event, senior AM Best analysts and leading executives
from the (re)insurance industry will discuss recent developments in the MENA region’s
markets and anticipate their implications in the short-to-medium term. Included in the
programme will be a panel of chief executive officers at key insurance companies in the
United Arab Emirates: Abdellatif Abuqurah of Dubai Insurance; Jason Light of Emirates
Insurance; Charalampos Mylonas (Haris) of Abu Dhabi National Insurance Company
(ADNIC); and Dr. Ali Abdul Zahra of National General Insurance (NGI).
Shivash Bhagaloo, managing partner of Lux Actuaries & Consultants, will his present
his observations in an additional session regarding implementation of IFRS 17 in the
region. The event also will highlight the state of the global and MENA region
reinsurance sectors, as well as a talk on insurance ramifications stemming from the
major United Arab Emirates floods of April 2024. The programme will be followed by a
networking lunch.
Registration for the market briefing, which will take place in the Diamond Ballroom at the
Kempinski hotel, begins at 9:00 a.m. GST with introductory comments at 9:30 a.m.
Please visit www.ambest.com/conference/IMBMENA2024 for more information or to
register.
AM Best is a global credit rating agency, news publisher and data analytics
provider specialising in the insurance industry. Headquartered in the United
States, the company does business in over 100 countries with regional offices in
London, Amsterdam, Dubai, Hong Kong, Singapore and Mexico City.

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Future of Automotive Mobility 2024: UAE Leads the Charge in Embracing Digital Car Purchases and Alternative Drivetrains

-UAE scores show highest percentage among the region in willingness to purchase a car
completely online
– Openness to fully autonomous cars has grown to 60% vs previous 32%.
– More than half of UAE respondents in the survey intend to move to hybrid cars during
next car purchase, while less than 15% intend to move to fully electric car.
– UAE sees strong use of new mobility services such as ride-hailing (Uber, Careem, Hala
Taxi)
– The perceived future importance of having a car is not only increasing in UAE but is
higher than any other major region globally, even China

Arthur D. Little (ADL) has released the fourth edition of its influential Future of Automotive Mobility (FOAM) report, presenting a detailed analysis of current and future trends in the automotive industry. This year’s study, with insights from over 16,000 respondents across 25 countries, includes a comprehensive focus on the United Arab Emirates (UAE). The report examines car ownership, electric vehicles,
autonomous driving, and new mobility services within the UAE.

“The UAE is at the forefront of automotive innovation and consumer readiness for new mobility
solutions,” said Alan Martinovich, Partner and Head of Automotive Practice in the Middle East
and India at Arthur D. Little. “Our findings highlight the UAE’s significant interest in
transitioning to electric vehicles, favorable attitudes towards autonomous driving technologies,
and a strong inclination towards digital transactions in car purchases. These insights are critical
for automotive manufacturers and policymakers navigating the evolving landscape of the UAE
automotive market.”
Key Findings for the UAE:
1. Car Ownership:
o Over half of UAE respondents perceive that the importance of owning a car is
increasing, with the study showing the increase higher than any other major
region, including China.
o Approximately 80% of UAE respondents expressed interest in buying new (as
opposed to used) cars, above Europe and the USA which have mature used
vehicle markets

2. Shift to Electric and Hybrid Vehicles:
o While a high number of UAE respondents currently own internal combustion
engine (ICE) vehicles, more than half intend that their next vehicle have an
alternative powertrain, with significant interest in electric and plug-in hybrid
(PHEV) options. Less than 15% plan to opt for pure battery electric vehicles
(BEVs).

3. Emerging Mobility Trends:

o Ride-hailing services are the most popular new mobility option among UAE
residents, with higher usage rates than traditional car sharing and ride sharing.
The study indicates a strong openness to switching to alternative transport modes
given the quality and service levels available today.

4. Autonomous Vehicles:
o UAE consumers are among the most open globally to adopting autonomous
vehicles, with a significant increase in favorable attitudes from 32% in previous
years to 60% this year versus approximately 30% in mature markets. Safety
concerns, both human and machine-related, remain the primary obstacles to
broader adoption.

5. Car Purchasing Behavior and Sustainability:
o The internet has become a dominant channel for UAE residents throughout the car
buying process, from finding the right vehicle to arranging test drives and closing
deals. UAE car buyers visit dealerships an average of 3.9 times before making a
purchase, higher than any other region in the world, emphasizing the need for
efficient integration of online and offline experiences.
o Upwards of 53% of respondents from the region would prefer to ‘close the deal’
and complete the purchase of their car online, which is the highest for any region
in the world.
o Sustainability is a key factor cited by UAE consumers as influencing car choice.
The UAE scored among the top half of regions, highlighting the importance of
environmental considerations.

“Our study confirms the promising market opportunities for car manufacturers (OEMs) and
distributors in the UAE” commented Philipp Seidel, Principal at Arthur D. Little and co-Author
of the Global Study. “Consumers in the Emirates show a great and increasing appetite for cars
while being among the most demanding globally when it comes to latest vehicle technologies
and a seamless purchase and service experience.”
The comprehensive report, “The Future of Automotive Mobility 2024” by Richard Parkin and
Philipp Seidel, delves into global automotive trends and their impact on various regions,
including the UAE. This study is an invaluable tool for industry stakeholders seeking to navigate
and leverage the dynamic changes driving the future of mobility.

 

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