Connect with us

Entertainment

Snapchat to feature exclusive MBC, Al Arabiya news content, Ramadan specials

Snap Inc. and MBC Media Solutions (MMS) – the commercial arm of MBC Group – agreed to feature exclusive MBC content on the social media platform, as part of a new partnership, the firms said in a statement released on Wednesday.

Snapchat users across the region will have access to popular MBC shows, including its flagship daily shows and exclusives from MBC Group channels and Al Arabiya as well as behind-the-scenes content.

For the latest headlines, follow our Google News channel online or via the app.

The MBC programs that are set to air on Snapchat will include flagship Ramadan shows like ‘Ramez’ and ‘Studio 22,’ popular morning daily shows like ‘Sabah El Kheir Ya Arab,’ and daily news content from Al Arabiya television.

“After more than doubling our audience on Snapchat and further increasing the time spent on our shows on Snapchat in the past year, we look forward to developing this partnership further,” MMS’s COO Nadim Samara said in the statement.

“Our reach on Snapchat opens new opportunities to further extend our consumers’ viewing options. Throughout Ramadan and the rest of the year, we look forward to bringing new entertainment choices to audiences wherever they are.”

Launched in 2020, MMS is an in-house commercial advertising and sales unit. It offers data-driven integrated media solutions across television, radio, digital and Over-the-Top (OTT) platforms, keeping MBC GROUP at the forefront of the media industry.

Snapchat’s community in the region has grown substantially, now at 75 million users, accounting for a 33 percent year over year increase. In Saudi Arabia alone, Snapchat’s monthly reach has mounted to more than 20 million unique users.

“The incredible efforts by MMS in 2021 in providing quality content on Snapchat has paid off, the inclusion of Ramadan content this year will drive these numbers even higher, considering that users spent 33 percent more time enjoying Ramadan shows on Snapchat in 2021 than the previous year,” said Snap Inc.’s Head of Media Partnerships and Programming Sarah Abu Zahra in the Middle East and North African region.

“We are just beginning to unlock MBC GROUP’s potential on Snapchat, and we are excited to see how this partnership evolves.”

Read more:

Al Arabiya becomes first regional news channel to exceed 10 mln YouTube subscribers

Saudi authorities arrest influencer selling counterfeit designer products on Snapchat

MBC Media Solutions to launch ‘Experience Ramadan 2022’ in Riyadh

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entertainment

ABU DHABI NATIONAL HOTELS PRESENTS SEPTEMBER OFFERS

Experience the true meaning of luxury with Kempinski The Boulevard Dubai and Kempinski
Central Avenue Dubai exclusive UAE residents offer. Get 10% off the best flexible rate, and
enjoy a complimentary breakfast prepared by expert chefs. Delight in luxurious
accommodations, exceptional service and an incredible location with direct access to the
Dubai Mall. Whether you’re looking to indulge in a rejuvenating spa treatment or enjoy a full
day of shopping at one of the world’s largest retail and entertainment destinations, you will
experience a perfect stay at Kempinski The Boulevard Dubai and Kempinski Central Avenue
Dubai

Continue Reading

Entertainment

Arabian Saluki Beauty Contest at ADIHEX 2024: A celebration of ancestral elegance

The Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) announce the return of the prestigious Arabian Saluki Beauty Contest, a unique initiative aimed at highlighting the significance of purebred hunting dogs and fostering a connection between the new generation and their rich ancestral heritage.
Under the esteemed patronage of H.H. Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region and Chairman of the Emirates Falconers’ Club (EFC), this iconic event is scheduled from 31st August to 8th September, 2024, at ADNEC Centre Abu Dhabi, celebrating the blending of deep Emirati cultural traditions with cutting-edge innovation and technology across 11 diverse sectors.
A highlight of this year’s event is the Arabian Saluki Beauty Contest. One of the world’s oldest and most revered dog breeds, the Arabian Saluki stands as a symbol of wild hunting and desert traditions in the Middle East. Known for its grace, speed, and intelligence, this distinctive breed has been a faithful companion to the Bedouin people for over 5,000 years, serving as both a hunter and guardian. The Saluki’s agility and loyalty have made it an integral part of hunting and racing traditions, especially within the Arabian Peninsula.
The Arabian Saluki Centre was established in Abu Dhabi in 2001 alongside the Emirates Falconers’ Club, marking the first facility of its kind in the Arabian Gulf region and the Middle East, to revive the tradition of desert hunting using Saluki dogs, a cherished aspect of desert heritage.
ADIHEX was the first cultural event in the Arab region to honour the bond between Man and his loyal companion, which has been by our side for thousands of years. The Arabian Saluki Beauty Contest is a unique initiative designed to promote interest in purebred hunting dogs and to strengthen the new generation’s connection to their ancestral heritage and traditions and to serve as a testament to this unique bond.
With its origin steeped in history, this fascinating dog’s name is believed to be derived from the city of Saluk in Yemen or the Bani Saluk tribe. Renowned for its endurance and elegance, the Saluki can reach speeds up to 75 kilometres per hour, maintaining this pace over distances up to almost five kilometres. The breed is cherished for its unique physical characteristics, including a slender body, deep chest, long legs, and two distinct coat types: ‘Al Hoss’ (smooth) and ‘Aryash’ (feathery).
The Arabian Saluki Beauty Contest, held during ADIHEX, is more than a beauty pageant. It celebrates the essence of the Saluki by focusing on the dog’s personality, skills, reflexes, and sensory response. Unlike typical dog competitions, this contest evaluates the Saluki’s breed characteristics, behaviour, overall appearance, structure, hunting skills, and psychological traits. Judging criteria include the dog’s gait, head, eyes, mouth, ears, coat, colour, and general impression.
The Arabian Saluki Beauty Contest is an integral part of ADIHEX’s mission to preserve and promote the cultural heritage of the UAE and the wider Arab world. This contest not only showcases the beauty and abilities of the Saluki but also plays a vital role in raising awareness about the importance of preserving traditional hunting practices and the Saluki’s role in them.
This year’s competition will feature four categories: ‘Smooth (Hoss) Males,’ ‘Feathery (Aryash) Males,’ ‘Smooth (Hoss) Females,’ and ‘Feathery (Aryash) Females.’ The event is scheduled to take place during ADIHEX 2024, and, per the rules, participants must ensure their dogs are healthy, microchipped, and vaccinated.
The Saluki’s enduring legacy is celebrated through this competition, which draws participants and spectators from across the region and beyond. It provides a platform for Saluki enthusiasts to connect, share their passion, and celebrate a breed that has remained virtually unchanged for millennia, reflecting the diverse hunting landscapes and traditions of the Middle East.
Aside from the alluring Arabian Saluki Beauty Contest, as the largest edition of ADIHEX to date, the 21st edition will showcase thousands of brands across 11 diverse sectors, offering a dynamic platform for new business opportunities and captivating audiences of all ages. This exhibition celebrates the thrill of an adventurous outdoor lifestyle, allowing visitors to explore falconry, hunting, equestrian sports, veterinary products, fishing and marine sports, environmental preservation, cultural heritage, arts and crafts, and the latest in technology and innovation across all the represented sectors.

Continue Reading

Entertainment

Sharjah Ruler directs allocation of beach for women in Khorfakkan’s Al Luluyah area

H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, has ordered the allocation of a 500-metre beach for women in Al Luluyah area of Khorfakkan, providing them with complete privacy. The project will include a service building that includes a cafe, a medical clinic and a prayer room for women. His Highness the Ruler of Sharjah also directed the construction of a pedestrian bridge linking Al Bardi 6 and Al Batha areas in Khorfakkan, to facilitate the movement of citizens, and modifications will be implemented on the internal roads in the Hayawa area.

Continue Reading

Trending