A Toyota Land Cruiser caught the eye in Dubai, but not on the dunes this time, as it is a unique model made of 440,000 Lego cubes.
This car was made of cubes to mark the launch of a new Land Cruiser in Dubai.
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A team of 12 people worked over 2,700 hours to build a version that looks exactly like the new model of the car.
“This year we launched a brand new Land Cruiser here in the United Arab Emirates,” said Andy Barratt, CEO of Al-Futtaim Toyota and Al-Futtaim Lexus. “It’s a car that’s already part of the community here.”
“I came up with a way to celebrate this famous new car with something so fun … We made 440,000 LEGO bricks to create a new Land Cruiser that is now on display … It will roam the country for the next 12 months to give a little fun and share for a really special brand.”
Barratt explained that the “Lego” car weighs 2050 kilograms, and its goal is to strengthen the connection to Toyota and introduce a fun feature for customers after almost two years of closure due to Covid-19.
The project is reportedly one of the largest “LEGO” models ever made by certified “LEGO” builders in the United Arab Emirates.
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