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Dubai Press Club announces extensive programme of activities on the sidelines of AMF 2023

DUBAI, 20th September, 2023 (WAM) — The Dubai Press Club (DPC), organiser of the Arab Media Forum (AMF), today unveiled an extensive programme of activities to be held on the sidelines of the 21st edition of the event. Set to be held from 26-27 September 2023, the region’s largest gathering for media professionals is being organised under the theme ‘The Future of Arab Media’.
This year’s event features a series of insightful sessions, panel discussions and workshops that will focus on two key themes, the influence of artificial intelligence on the media and the broader creative landscape as well as the critical need for the world to commit to sustainability. The Forum will also explore the influence of film and drama as sources of soft power.
Media Centre
In recognition of the pivotal role media organisatons play in the event's success, AMF will have a dedicated Media Centre, which will provide all the facilities they require for their coverage.
Alia Al Theeb, Director of the Strategic Media Affairs Department at the Government of Dubai Media Office and Member of AMF’s Organising Committee, said the media serves as a key partner in raising the Forum’s reach in the region and beyond and reinforcing its mission to explore and integrate new technologies that can transform the industry’s future.
To ensure a seamless experience for journalists reporting on sessions from the venue, the Media Centre offers high-speed Internet connectivity and the latest gadgets.
Al Theeb added that the organising team has been coordinating extensively with various media institutions and journalists over the past few weeks to accommodate their coverage requirements.
MoU signing ceremonies
Underlining its role as a platform dedicated to fostering cooperation and forging partnerships to accelerate media development in the region, AMF 2023 will feature the signing of several cooperation agreements and Memoranda of Understanding (MoU), said Mahfoudha Saleh, Member of AMF’s Organising Committee. The agreements will have a particular focus on developing the capabilities of media professionals, especially youth, and exploring new avenues for the exchange of ideas and experiences in the industry.
Book signings
AMF 2023 will feature the participation of three esteemed creative writers who will be signing their latest works. Osama Abdel Raouf El-Shazli will be signing copies of his novel ‘Awraq Shamoon Al-Misri’ (The Papers of Shimon the Egyptian); Lebanese novelist Dr. Khaled Ghattass will be available for signing his book ‘This is Not What I Wrote’; and Emirati novelist Reem Al-Kamali will be signing her novel ‘Rose's Diary’.
The three authors will also be participating in sessions at AMF to speak about their literary journey.
Ruqaya Al Jaberi, Member of AMF’s Organising Committee, said that hosting these accomplished writers underscores the Forum’s commitment to fostering creative thinking and constructive discourse, which contributes to enriching the intellectual and creative landscape not only within the UAE but also across the wider Arab world. The Forum offers these writers a unique opportunity to share their ideas and engage in meaningful dialogue on their literary work, contributing to the exchange of insights and perspectives, she said.
‘Proudly from Dubai’
The Arab Media Forum and the Youth Media Forum, held a day ahead of AMF, will feature eight homegrown F&B outlets from the ‘Proudly from Dubai’ network. Launched by Brand Dubai, the creative arm of the Government of Dubai Media Office, ‘Proudly from Dubai’ is an initiative that aims to tell the success stories of exciting and innovative businesses that were born and initiated in Dubai.
Shaima Al Suwaidi, Director of Brand Dubai and Member of AMF’s Organising Committee, said: “Through the ‘Proudly from Dubai’ initiative, our aim is to spotlight the entrepreneurial success stories that have emerged from Dubai. The initiative stands as a testament to Dubai's remarkable success story and its rise as a global business hub and a launchpad for individuals with innovative ideas and aspirations. Brand Dubai is committed to providing members of this initiative with a platform to showcase their exceptional culinary creations, which will help further raise their visibility.”
Unique AI Artwork
This year’s Forum will showcase a unique AI artwork titled ‘Machine Hallucinations — Nature Dreams’ by renowned new media artist Refik Anadol. The AI artwork peers intently into data aesthetics based on the collective visual memories of humanity. ‘Machine Hallucinations — Nature Dreams’ utilises over 300 million publicly available photographs of nature collected between 2018- 2021 at Refik Anadol Studio.
Hessa Al Matrooshi, Member of AMF’s Organising Committee, said the artwork serves as a testament to the influence of AI in the creative domain. It highlights how the technology is poised to revolutionise not only the media but also other sectors. The art display underscores the Forum's commitment to providing attendees with a firsthand experience of key advancements in this ever-evolving landscape.
Gallery
In an exciting new addition, the Arab Media Forum will transport attendees on a nostalgic journey back in time to the golden age of cinema. This captivating experience will be brought to life through a gallery of vintage film posters, some dating as far back as the fifties and sixties. The collection is presented by Dubai resident Abed Bibi, one of the foremost collectors of these cherished relics of cinematic history.
Ayesha BinKalli, Member of AMF’s Organising Committee, said that the gallery, showcasing select posters from some of the most iconic films of that era, serves as a reminder of the exceptional quality and excellence of Arab cinema during that time. Often described as the golden age of Egyptian cinema, this era marked Egyptian cinema's leadership and prominence in the Arab world. Ayesha explained that the exhibition is designed to celebrate the art of cinema, a powerful source of soft power.
Virtual assistant
This year AMF is introducing 'MAi,' a state-of-the-art virtual assistant that will be on hand to offer guests information related to the forum in Arabic and other languages. The AI-powered virtual assistant will be easily accessible across the Madinat Jumeirah, the venue of the event, for the approximately 3,000 attendees expected to participate in the Forum.
Mohammad Suwaidan, Member of AMF’s Organising Committee, explained that ‘MAi’ is an acronym for Media Artificial Intelligence. “The introduction of the advanced virtual assistant aligns with the event’s focus on exploring how artificial intelligence will reshape the media. 'MAi' boasts advanced AI capabilities that enable it to engage in conversations with guests in Arabic and multiple other languages.”
'MAi' serves as a comprehensive information resource on the Arab Media Forum, offering details on session schedules, timings and venues. It has the capability to alter its voice to imitate renowned personalities from the media and film industries, irrespective of gender.
Maryam Al Mulla, Member of AMF’s Organising Committee, extended her heartfelt appreciation to the partners of the 21st edition of AMF. She highlighted the pivotal support provided by these esteemed organisations, including DP World and Dubai Electricity and Water Authority (Strategic Partners), ENOC Group (Energy Partner), Dubai Chambers (Main Partner), Emirates NBD (Banking Partner), Dubai Roads and Transport Authority (Mobility Partner), du (Telecommunications Partner), and Hills Advertising (Advertising Partner). Additionally, she recognised the invaluable contributions of the Forum's various media partners.

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Emirates

World Free Zones Organization Launches its New Corporate Identity

The World Free Zones Organization (World FZO) has launched its new corporate identity, which coincided
with its 10th anniversary. The launch came during the 10 th World Free Zones Organization (World FZO) World Congress in Dubai held under the theme ‘Zones and the Shifting Global Economic Structures – Unlocking New Investment Avenues’, In conjunction with the launch of its new corporate identity, the World FZO announced its new vision, mission, and purpose. Its new vision focuses on driving global economic progress, sustainability, and inclusive growth through empowered free zones, setting the benchmark for economic advancement. As part of its new mission, the World FZO aims to engage with free zones from around the world by supporting them through knowledge
sharing, networking, advocacy, and consulting, enhancing their positive impact and contributions to economic and social development in their respective countries.
The World FZO reaffirmed its commitment to its core values while enhancing its approach by adopting the
latest practices and keeping pace with rapid global changes. This forward-thinking approach enables the
organisation to reshape prevailing perceptions and highlight its distinctive and innovative methods.
With its new identity, the World FZO also emphasise its dedication to launching purposeful and transparent initiatives that solidify its role as a catalyst for positive change on the global stage.
The organisation’s new corporate identity represents its three strategic pillars: Impact, Influence, and Trust. Its focus on Impact will drive sustainable growth and effectiveness, ensuring that free zones remain at the forefront of socio-economic development and innovation. Under its second pillar, Influence, it seeks to shape the future of global trade and investment by advocating for policies that foster growth and opportunity for businesses and communities. Furthermore, by building Trust, the organizations will reinforce its role as a steadfast ally, providing the advocacy needed to navigate an increasingly complex and evolving global landscape. The organisation’s key objectives for its new phase include opening new investment horizons and reinforcing social contributions by supporting net-zero initiatives.
The World FZO remains focused on fostering trade relations and partnerships between economic zones in its member countries, while broadening its activities to encompass emerging economic sectors. These sectors align with the demands of the era, including artificial intelligence, digital trade, the Fourth Industrial Revolution, and advanced technologies.

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Emirates

Dubai Customs Launches Innovative Training Program to Enhance Emiratisation Efforts

– Specialized Vocational Program Under "Masar 33" Aims to Train and Employ 80
Citizens
– Sultan Bin Sulayem: Our Plans Align with National Vision and Goals
– Abdulla Mohammed Busenad: A Strong Commitment to Supporting
Nationalization Efforts in the UA

Dubai Customs is launching a significant initiative to train and employ 80 new high school graduates as “Customs Inspectors.”in line with the vision of the Dubai government and contributing to the goals of the Dubai Economic and Social Agenda, along with the leadership’s commitment to invest in citizens and increase Emiratisation rates.
This initiative is part of the department’s commitment to enhance the participation of citizens
in the economic development process and to support the UAE Centennial 2071 Plan goals
by investing in the youth and equipping them with the skills and knowledge necessary to
keep pace with global changes. The department has allocated a vocational program in
customs inspection for candidates selected from Ru’ya Careers UAE 2024, providing them
with professional training for seven months both domestically and internationally before they
take up available positions. This initiative is part of the pioneering “Masar 33” program
designed to meet Dubai’s agenda goals by mobilizing all resources and development plans
to ensure the highest quality of life for citizens in the emirate. “Masar 33″aims to enhance
the competitiveness of Emirati talent through various initiatives, professional programs, and
scholarships, establishing Dubai Customs as a cornerstone for advancing the national
human development system, boosting its efficiency and productivity, and increasing its
participation in economic sectors to meet Dubai’s leading aspirations for the future.

Program Objectives:
The vocational program aims to nurture and train new high school graduates by enhancing
their professional skills in line with the Dubai government’s vision. It seeks to integrate
citizens into the labor market from early stages, ensuring their future success and
competitiveness. Additionally, it focuses on building the capabilities of customs inspectors on
scientific and advanced training foundations to address security risks and protect the
community and economy from customs evasion and smuggling, achieving a 100%
nationalization rate in customs inspection at Dubai Customs.

Active Participation:

H.E. Sultan bin Sulayem, DP World Group Chairman & CEO and Chairman of Ports,
Customs and Free Zone Corporation, stated that the organization is committed through its
various initiatives and programs aimed at training and qualifying citizens to actively
contribute to the success of the UAE’s national vision, which is fundamentally based on the
Emirati workforce. He praised Dubai Customs for diversifying its projects in line with the
Dubai government’s plan and its social and economic agenda, enhancing the
competitiveness of citizens in the labor market for both the public and private sectors under
an ambitious strategy to encourage and promote nationalization policies.

Attracting Citizens:
H.E. Dr. Abdulla Mohammed Busenad, Director General of Dubai Customs, emphasized that
the department provides a range of specialized programs at the highest levels to attract
young citizens and involve them in the development process. Through “Masar 33” which
aligns with the objectives of the Dubai agenda and the leadership’s vision for enhancing
nationalization in both the public and private sectors, the programs enable citizens to gain
knowledge, field experience, and technical skills necessary for joining the labor market
through the approved career path. He noted that the initiative to train recent high school
graduates in customs professions builds upon Dubai Customs’ previous achievements in
qualifying citizens and the positive results attained through a series of diverse programs
covering the most in-demand job sectors. The department remains committed to enhancing
the efficiency of citizens and providing them with the professional opportunities they seek,
reinforcing its commitment to supporting nationalization efforts in the UAE.

Four Pillars:
Mohammed Al Ghaffari, Executive Director, Human Resources Division at Dubai Customs,
announced the opening of applications for the customs inspector training program during the
Ru’ya Careers UAE 2024 and provided the link to the official Dubai Government Jobs
website. The program is designed around four main pillars: digital skills programs, behavioral
programs, customs science programs, and security programs, alongside practical training in
the department’s customs centers and external training in collaboration with strategic
partners, which includes a comprehensive professional guidance program. He stated, “The
programs provided by Dubai Customs are increasingly popular among young citizens,
confirming the success of the department’ efforts in attracting national talent to shape future
leaders in customs work through various academic and specialized professional paths. This
offers new graduates the opportunity to qualify for roles in Dubai Customs, with 80 vacancies
allocated for graduates of the customs inspector training program.”

 

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Emirates

DCO Secretary-General commends Global Digital Compact at Summit of the Future

Deemah AlYahya, Secretary-General of the
Digital Cooperation Organization (DCO), said that “the digital divide the world faces today is
multifaceted, encompassing gaps in digital intelligence, computing capabilities, gender, and
skills,” in a speech at the Summit of the Future held during UNGA79 in New York.
In her speech, delivered after the UN General Assembly adopted the & Pact for the Future’ and the
‘Global Digital Compact’, AlYahya warned that “The AI and computing divide represents a
significant barrier, as some nations advance rapidly in AI innovation and deployment, while
others struggle to keep pace.
At the same time, the gender digital divide continues to limit women’s access to technology and
opportunities, and the skills divide leaves many without the digital competencies essential for
success in a fast-evolving economy. If we do not address these interconnected challenges, we
risk leaving entire communities behind.”
AlYahya praised the Global Digital Compact for “lays out an ambitious roadmap for an
inclusive, open, sustainable, fair, safe and secure digital future for all,” emphasizing that “It is a
bold vision, but the real challenge is translating these goals, principles, objectives, and
commitments into action, especially as we strive to achieve the SDGs.”
AlYahya highlighted that “at the Summit of the Future, the DCO proudly launched the Digital
Economy Navigator (DEN), an innovative tool that provides detailed insights on digital economy
performance across 50 countries. This initiative is just one of the many ways we are turning the
principles of the Global Digital Compact into action.”
She explained that “while DEN is a vital resource, it is only the beginning. In the spirit of
networked multilateralism, we must foster collective efforts to the GDC’s ambitious goals,
objectives, and commitments. I call upon every country, organization, and individual to join
forces in this critical endeavor.”
The Digital Economy Navigator (DEN) evaluates digital economy performance through three
intersecting dimensions: Digital Enablers, Digital Business, and Digital Society. Within these
dimensions, 10 pillars synthesize and summarize key aspects of countries’ digital economy, and
use of digital technology application from 102 indicators gathered from respected secondary data
sources, in addition to proprietary survey data of more than 27,000 participants across the 50
countries.
In addition to the launch of the DEN, on the sidelines of UNGA, DCO signed an agreement with
the United Nations Development Program (UNDP) to enhance digital cooperation and accelerate
digital transformation across the world, to support efforts aimed at achieving the United Nations
Sustainable Development Goals by 2030.
It also signed a memorandum of understanding with the League of Arab States (LAS) to
accelerate the inclusive and sustainable digital economy, enhance relations and exchange experiences and knowledge, and accelerate the process of digital transformation and economic development.

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