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Latifa bint Mohammed directs holding ‘MENA Creatives Bootcamp’ in collaboration with Google

DUBAI, 13th September, 2023 (WAM) — H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture and Arts Authority (Dubai Culture) and Member of the Dubai Council, announced the launch of the ‘MENA Creatives Bootcamp’ – Sustainability Edition, a three-day accelerator programme for creative talent in the UAE and the wider region in collaboration with Google.

The programme is geared towards imparting digital and tech-related guidance and mentorship to help those in the creative industry enhance their talent and grow their businesses online in a sustainable manner.

Her Highness made the announcement during her visit to Google’s office in Dubai, during which she directed the team at Dubai Culture to further enhance collaboration and knowledge exchange between the two entities.

The directives are aligned with Dubai Culture’s vision for fostering innovation within the cultural and creative spheres and furthering modern yet sustainable concepts that reinforce the emirate’s stature as a global hub for art and culture and an incubator for creativity and talent.

During her visit, Her Highness said, “We are actively shaping the future of creative enterprise, joining forces to usher in an invigorating landscape that sets new benchmarks in enabling creative talent, skill development and knowledge sharing. These collaborative cultural endeavours propel growth in Dubai’s cultural and creative sectors and consolidate the emirate’s global position as an incubator for talent, investment and creative businesses, in line with its vision for an inclusive and sustainable economy founded on knowledge, innovation and collaboration.

“The collaboration with Google enables creative talent to keep pace with modern needs, highlighting Dubai’s commitment to fostering innovation and empowering its unique creative ecosystem.”

The inaugural edition of the programme, which is to be held from 13th-15th November at Google’s office in Dubai, will focus on sustainability in line with the designation of 2023 as the Year of Sustainability in the UAE. The training sessions will be led by industry experts who will guide and empower participants to explore environmentally conscious design practices and leverage AI-powered technologies to amplify their creative impact. The bootcamp will offer participants tremendous opportunities to network, exchange knowledge and explore potential collaborations with others across the industry.

During the visit and in her meeting with the team at Google, Her Highness emphasised the importance of leveraging the strategic collaboration to fully support and upskill creative talent in the region. The discussion also underpinned the significance of Dubai’s cultural offerings as it continues to position itself as a global leader in the creative and cultural space.

This vibrant cultural experience was showcased through the ‘Dubai Culture and Heritage’ project on the Google Arts & Culture platform, which launched last year, highlighting the city’s cultural diversity and celebrating its contemporary creativity.

The ‘Dubai Culture and Heritage’ project on the Google Arts & Culture platform was a significant milestone in the two entities’ collaborative journey. Sheikha Latifa underscored the importance of consistently enriching the platform’s content to align with Dubai’s cultural diversity, unique identity, and rich heritage, further promoting Dubai’s rich cultural tourism sector.

H.H. Sheikha Latifa engaged with various teams at Google and was updated on innovative concepts and the latest technologies driving creative transformation across various domains. She stressed that partnering with Google boosts the creative sector’s agility and enables it to blend in modern-day needs, highlighting how such joint cultural projects align with Dubai’s commitment to fostering innovation and empowering its unique creative ecosystem.

Anthony Nakache, Managing Director of Google in the Middle East & North Africa, commented, “We are excited about the launch of ‘MENA Creatives Bootcamp’ in collaboration with Dubai Culture. We are committed to contributing to the creative scene in the region whether through offering training sessions that are dedicated to help creatives amplify their artistic talents and grow their businesses online or by providing mentorship opportunities that encourage sharing of knowledge and experiences amongst peers in the industry. We look forward to learning from this first cohort and offering more such programmes in the future.”

The ‘MENA Creatives Bootcamp’ will encompass specialised sessions concentrating on manufacturing guided by the expertise of Make Works UAE. Additionally, it will feature segments dedicated to innovative material advancement within the UAE, facilitated by Colab. It will also highlight the transformative role of Artificial Intelligence in empowering creatives, exploring avenues for achieving digital sustainability by mitigating carbon emissions and examining the qualities of eco-friendly and recycled materials alongside their potential applications across diverse areas.

Participants will also receive access to the mentorship network from Google for one year, support from Dubai Culture, besides gaining access to platforms where they can showcase their work at the Authority’s events and festivals.

Interested creatives can start applying and get more information about the programme on this link.

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Emirates

World Free Zones Organization Launches its New Corporate Identity

The World Free Zones Organization (World FZO) has launched its new corporate identity, which coincided
with its 10th anniversary. The launch came during the 10 th World Free Zones Organization (World FZO) World Congress in Dubai held under the theme ‘Zones and the Shifting Global Economic Structures – Unlocking New Investment Avenues’, In conjunction with the launch of its new corporate identity, the World FZO announced its new vision, mission, and purpose. Its new vision focuses on driving global economic progress, sustainability, and inclusive growth through empowered free zones, setting the benchmark for economic advancement. As part of its new mission, the World FZO aims to engage with free zones from around the world by supporting them through knowledge
sharing, networking, advocacy, and consulting, enhancing their positive impact and contributions to economic and social development in their respective countries.
The World FZO reaffirmed its commitment to its core values while enhancing its approach by adopting the
latest practices and keeping pace with rapid global changes. This forward-thinking approach enables the
organisation to reshape prevailing perceptions and highlight its distinctive and innovative methods.
With its new identity, the World FZO also emphasise its dedication to launching purposeful and transparent initiatives that solidify its role as a catalyst for positive change on the global stage.
The organisation’s new corporate identity represents its three strategic pillars: Impact, Influence, and Trust. Its focus on Impact will drive sustainable growth and effectiveness, ensuring that free zones remain at the forefront of socio-economic development and innovation. Under its second pillar, Influence, it seeks to shape the future of global trade and investment by advocating for policies that foster growth and opportunity for businesses and communities. Furthermore, by building Trust, the organizations will reinforce its role as a steadfast ally, providing the advocacy needed to navigate an increasingly complex and evolving global landscape. The organisation’s key objectives for its new phase include opening new investment horizons and reinforcing social contributions by supporting net-zero initiatives.
The World FZO remains focused on fostering trade relations and partnerships between economic zones in its member countries, while broadening its activities to encompass emerging economic sectors. These sectors align with the demands of the era, including artificial intelligence, digital trade, the Fourth Industrial Revolution, and advanced technologies.

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Emirates

Dubai Customs Launches Innovative Training Program to Enhance Emiratisation Efforts

– Specialized Vocational Program Under "Masar 33" Aims to Train and Employ 80
Citizens
– Sultan Bin Sulayem: Our Plans Align with National Vision and Goals
– Abdulla Mohammed Busenad: A Strong Commitment to Supporting
Nationalization Efforts in the UA

Dubai Customs is launching a significant initiative to train and employ 80 new high school graduates as “Customs Inspectors.”in line with the vision of the Dubai government and contributing to the goals of the Dubai Economic and Social Agenda, along with the leadership’s commitment to invest in citizens and increase Emiratisation rates.
This initiative is part of the department’s commitment to enhance the participation of citizens
in the economic development process and to support the UAE Centennial 2071 Plan goals
by investing in the youth and equipping them with the skills and knowledge necessary to
keep pace with global changes. The department has allocated a vocational program in
customs inspection for candidates selected from Ru’ya Careers UAE 2024, providing them
with professional training for seven months both domestically and internationally before they
take up available positions. This initiative is part of the pioneering “Masar 33” program
designed to meet Dubai’s agenda goals by mobilizing all resources and development plans
to ensure the highest quality of life for citizens in the emirate. “Masar 33″aims to enhance
the competitiveness of Emirati talent through various initiatives, professional programs, and
scholarships, establishing Dubai Customs as a cornerstone for advancing the national
human development system, boosting its efficiency and productivity, and increasing its
participation in economic sectors to meet Dubai’s leading aspirations for the future.

Program Objectives:
The vocational program aims to nurture and train new high school graduates by enhancing
their professional skills in line with the Dubai government’s vision. It seeks to integrate
citizens into the labor market from early stages, ensuring their future success and
competitiveness. Additionally, it focuses on building the capabilities of customs inspectors on
scientific and advanced training foundations to address security risks and protect the
community and economy from customs evasion and smuggling, achieving a 100%
nationalization rate in customs inspection at Dubai Customs.

Active Participation:

H.E. Sultan bin Sulayem, DP World Group Chairman & CEO and Chairman of Ports,
Customs and Free Zone Corporation, stated that the organization is committed through its
various initiatives and programs aimed at training and qualifying citizens to actively
contribute to the success of the UAE’s national vision, which is fundamentally based on the
Emirati workforce. He praised Dubai Customs for diversifying its projects in line with the
Dubai government’s plan and its social and economic agenda, enhancing the
competitiveness of citizens in the labor market for both the public and private sectors under
an ambitious strategy to encourage and promote nationalization policies.

Attracting Citizens:
H.E. Dr. Abdulla Mohammed Busenad, Director General of Dubai Customs, emphasized that
the department provides a range of specialized programs at the highest levels to attract
young citizens and involve them in the development process. Through “Masar 33” which
aligns with the objectives of the Dubai agenda and the leadership’s vision for enhancing
nationalization in both the public and private sectors, the programs enable citizens to gain
knowledge, field experience, and technical skills necessary for joining the labor market
through the approved career path. He noted that the initiative to train recent high school
graduates in customs professions builds upon Dubai Customs’ previous achievements in
qualifying citizens and the positive results attained through a series of diverse programs
covering the most in-demand job sectors. The department remains committed to enhancing
the efficiency of citizens and providing them with the professional opportunities they seek,
reinforcing its commitment to supporting nationalization efforts in the UAE.

Four Pillars:
Mohammed Al Ghaffari, Executive Director, Human Resources Division at Dubai Customs,
announced the opening of applications for the customs inspector training program during the
Ru’ya Careers UAE 2024 and provided the link to the official Dubai Government Jobs
website. The program is designed around four main pillars: digital skills programs, behavioral
programs, customs science programs, and security programs, alongside practical training in
the department’s customs centers and external training in collaboration with strategic
partners, which includes a comprehensive professional guidance program. He stated, “The
programs provided by Dubai Customs are increasingly popular among young citizens,
confirming the success of the department’ efforts in attracting national talent to shape future
leaders in customs work through various academic and specialized professional paths. This
offers new graduates the opportunity to qualify for roles in Dubai Customs, with 80 vacancies
allocated for graduates of the customs inspector training program.”

 

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Emirates

DCO Secretary-General commends Global Digital Compact at Summit of the Future

Deemah AlYahya, Secretary-General of the
Digital Cooperation Organization (DCO), said that “the digital divide the world faces today is
multifaceted, encompassing gaps in digital intelligence, computing capabilities, gender, and
skills,” in a speech at the Summit of the Future held during UNGA79 in New York.
In her speech, delivered after the UN General Assembly adopted the & Pact for the Future’ and the
‘Global Digital Compact’, AlYahya warned that “The AI and computing divide represents a
significant barrier, as some nations advance rapidly in AI innovation and deployment, while
others struggle to keep pace.
At the same time, the gender digital divide continues to limit women’s access to technology and
opportunities, and the skills divide leaves many without the digital competencies essential for
success in a fast-evolving economy. If we do not address these interconnected challenges, we
risk leaving entire communities behind.”
AlYahya praised the Global Digital Compact for “lays out an ambitious roadmap for an
inclusive, open, sustainable, fair, safe and secure digital future for all,” emphasizing that “It is a
bold vision, but the real challenge is translating these goals, principles, objectives, and
commitments into action, especially as we strive to achieve the SDGs.”
AlYahya highlighted that “at the Summit of the Future, the DCO proudly launched the Digital
Economy Navigator (DEN), an innovative tool that provides detailed insights on digital economy
performance across 50 countries. This initiative is just one of the many ways we are turning the
principles of the Global Digital Compact into action.”
She explained that “while DEN is a vital resource, it is only the beginning. In the spirit of
networked multilateralism, we must foster collective efforts to the GDC’s ambitious goals,
objectives, and commitments. I call upon every country, organization, and individual to join
forces in this critical endeavor.”
The Digital Economy Navigator (DEN) evaluates digital economy performance through three
intersecting dimensions: Digital Enablers, Digital Business, and Digital Society. Within these
dimensions, 10 pillars synthesize and summarize key aspects of countries’ digital economy, and
use of digital technology application from 102 indicators gathered from respected secondary data
sources, in addition to proprietary survey data of more than 27,000 participants across the 50
countries.
In addition to the launch of the DEN, on the sidelines of UNGA, DCO signed an agreement with
the United Nations Development Program (UNDP) to enhance digital cooperation and accelerate
digital transformation across the world, to support efforts aimed at achieving the United Nations
Sustainable Development Goals by 2030.
It also signed a memorandum of understanding with the League of Arab States (LAS) to
accelerate the inclusive and sustainable digital economy, enhance relations and exchange experiences and knowledge, and accelerate the process of digital transformation and economic development.

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