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Musk ignored pleas from confidantes to stop alienating advertisers, new book says


Elon Musk ignored warnings from confidantes including Warner Bros. Discovery Inc.’s David Zaslav and his own brother that he was driving advertisers away with his erratic behavior, according to an upcoming biography.

The billionaire owner of X, formerly known as Twitter, has a long list of wealthy, powerful advisors he habitually ignores, according to Walter Isaacson’s new biography. In the months surrounding Musk’s chaotic takeover of Twitter — when he was sending out provocative tweets — Zaslav cautioned about ‘self-destructive’ behaviors that were spooking advertisers.

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Musk should instead focus on improving video and making better ads, the executive counseled, according to the book, which is coming out this week. The board of Tesla Inc., Chairman Robyn Denholm and his brother Kimbal Musk also warned Musk that con-troversies at X were hurting the car company’s brand.

But the billionaire didn’t seem to think his behavior was a problem and pushed back. He ignored former Intel Corp. CEO Bob Swan, who advised Musk about financing the Twitter deal, and repeatedly dismissed the views of lawyer Alex Spiro and wealth manager Jared Birchall, according to the book.

Musk’s $44 billion takeover of the social media institution once known as Twitter has drawn criticism from an array of groups, from users for allegedly degrading the experience to advertisers and interest groups for allowing hate speech to flourish.

Twitter made a series of changes under Musk, such as laying off trust and safety employees, reinstating accounts previously banned for violating the platform’s policies, and removing verification labels on high-profile accounts that don’t pay for a checkmark.

Those changes, in addition to turning off advertisers, have alienated many users. Twitter’s advertising revenue had fallen by half, Musk posted on X in July. The company has countered by saying it’s addressing harmful content in a number of ways.

Around that time, X’s owner did heed the advice of Oracle Corp. co-founder Larry Ellison, who told him to avoid getting into a fight with Apple Inc.

Musk had called out the iPhone maker for pausing advertising on his platform last November. But Ellison cautioned him against damaging that relationship since Apple was a major marketer and X needed to stay on the iPhone’s App Store. Musk then reached out to Apple’s Tim Cook to make amends.

The billionaire’s other influential advisors included venture capi-talists David Sacks and Marc Andreessen. Isaacson’s book paints Musk as a largely impulsive decision-maker who oscillates between listening to their advice and ignoring them.

At times, he even seemed to derive pleasure from going against their advice, Isaacson wrote. The consistent theme was that when Musk has his mind set, not even those closest to him can change it.

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Arabian Saluki Beauty Contest at ADIHEX 2024: A celebration of ancestral elegance

The Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) announce the return of the prestigious Arabian Saluki Beauty Contest, a unique initiative aimed at highlighting the significance of purebred hunting dogs and fostering a connection between the new generation and their rich ancestral heritage.
Under the esteemed patronage of H.H. Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region and Chairman of the Emirates Falconers’ Club (EFC), this iconic event is scheduled from 31st August to 8th September, 2024, at ADNEC Centre Abu Dhabi, celebrating the blending of deep Emirati cultural traditions with cutting-edge innovation and technology across 11 diverse sectors.
A highlight of this year’s event is the Arabian Saluki Beauty Contest. One of the world’s oldest and most revered dog breeds, the Arabian Saluki stands as a symbol of wild hunting and desert traditions in the Middle East. Known for its grace, speed, and intelligence, this distinctive breed has been a faithful companion to the Bedouin people for over 5,000 years, serving as both a hunter and guardian. The Saluki’s agility and loyalty have made it an integral part of hunting and racing traditions, especially within the Arabian Peninsula.
The Arabian Saluki Centre was established in Abu Dhabi in 2001 alongside the Emirates Falconers’ Club, marking the first facility of its kind in the Arabian Gulf region and the Middle East, to revive the tradition of desert hunting using Saluki dogs, a cherished aspect of desert heritage.
ADIHEX was the first cultural event in the Arab region to honour the bond between Man and his loyal companion, which has been by our side for thousands of years. The Arabian Saluki Beauty Contest is a unique initiative designed to promote interest in purebred hunting dogs and to strengthen the new generation’s connection to their ancestral heritage and traditions and to serve as a testament to this unique bond.
With its origin steeped in history, this fascinating dog’s name is believed to be derived from the city of Saluk in Yemen or the Bani Saluk tribe. Renowned for its endurance and elegance, the Saluki can reach speeds up to 75 kilometres per hour, maintaining this pace over distances up to almost five kilometres. The breed is cherished for its unique physical characteristics, including a slender body, deep chest, long legs, and two distinct coat types: ‘Al Hoss’ (smooth) and ‘Aryash’ (feathery).
The Arabian Saluki Beauty Contest, held during ADIHEX, is more than a beauty pageant. It celebrates the essence of the Saluki by focusing on the dog’s personality, skills, reflexes, and sensory response. Unlike typical dog competitions, this contest evaluates the Saluki’s breed characteristics, behaviour, overall appearance, structure, hunting skills, and psychological traits. Judging criteria include the dog’s gait, head, eyes, mouth, ears, coat, colour, and general impression.
The Arabian Saluki Beauty Contest is an integral part of ADIHEX’s mission to preserve and promote the cultural heritage of the UAE and the wider Arab world. This contest not only showcases the beauty and abilities of the Saluki but also plays a vital role in raising awareness about the importance of preserving traditional hunting practices and the Saluki’s role in them.
This year’s competition will feature four categories: ‘Smooth (Hoss) Males,’ ‘Feathery (Aryash) Males,’ ‘Smooth (Hoss) Females,’ and ‘Feathery (Aryash) Females.’ The event is scheduled to take place during ADIHEX 2024, and, per the rules, participants must ensure their dogs are healthy, microchipped, and vaccinated.
The Saluki’s enduring legacy is celebrated through this competition, which draws participants and spectators from across the region and beyond. It provides a platform for Saluki enthusiasts to connect, share their passion, and celebrate a breed that has remained virtually unchanged for millennia, reflecting the diverse hunting landscapes and traditions of the Middle East.
Aside from the alluring Arabian Saluki Beauty Contest, as the largest edition of ADIHEX to date, the 21st edition will showcase thousands of brands across 11 diverse sectors, offering a dynamic platform for new business opportunities and captivating audiences of all ages. This exhibition celebrates the thrill of an adventurous outdoor lifestyle, allowing visitors to explore falconry, hunting, equestrian sports, veterinary products, fishing and marine sports, environmental preservation, cultural heritage, arts and crafts, and the latest in technology and innovation across all the represented sectors.

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Sharjah Ruler directs allocation of beach for women in Khorfakkan’s Al Luluyah area

H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, has ordered the allocation of a 500-metre beach for women in Al Luluyah area of Khorfakkan, providing them with complete privacy. The project will include a service building that includes a cafe, a medical clinic and a prayer room for women. His Highness the Ruler of Sharjah also directed the construction of a pedestrian bridge linking Al Bardi 6 and Al Batha areas in Khorfakkan, to facilitate the movement of citizens, and modifications will be implemented on the internal roads in the Hayawa area.

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