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Mohammed bin Rashid approves ‘Dubai Master Plan for Public Beaches’

DUBAI, 25th May, 2023 (WAM) — His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai approved the “Dubai Master Plan for Public Beaches” that aims to increase the total length of public beaches in the emirate by 400 percent.

The plan, which forms part of the Dubai 2040 Urban Master Plan, features the opening of new beaches and the development of existing ones with advanced facilities.

His Highness Sheikh Mohammed bin Rashid said Dubai is committed to ensuring the highest standards of excellence in urban development. The emirate places the utmost priority on improving the quality of life and ensuring the happiness of citizens, residents and visitors.

His Highness further said, "The ‘Dubai Master Plan for Public Beaches’ will increase the length of public beaches by 400 percent by 2040. Their total length will increase from 21 km to 105 km. Services offered on public beaches will increase by 300 percent by 2025.”

“We launched the first urban plan in Dubai in 1960. Development is a non-stop journey in Dubai. Dubai will continue to provide the best living standards for both individuals and families,” His Highness added.

The approval came in the presence of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council; H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai; H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Civil Aviation Authority, Chairman of Dubai Airports and Chairman and Chief Executive of Emirates Airline and Group; H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Sports Council, and a number of senior officials.

Under the “Dubai Master Plan for Public Beaches”, the total length of Dubai’s public beaches will increase from 21 km to 105 km by 2040. Public beaches spanning 84 km will be added to cater to the growth in the emirate’s population and the influx of tourists from all over the world. The new Master Plan demonstrates Dubai’s commitment to providing unique experiences for beachgoers in line with the goal of the Dubai Economic Agenda D33 to consolidate the emirate’s status as one of the top three cities for tourism.

His Highness Sheikh Mohammed bin Rashid approved the “Dubai Master Plan for Public Beaches” during a visit to Jebel Ali Public Beach where he was received by Mattar Al Tayer, Commissioner-General for Infrastructure, Urban Planning and Wellbeing Pillar. His Highness reviewed the layout and implementation phases of the Master Plan, the short and long-term initiatives to be undertaken in each phase as well as the facilities, services and features to be added to each beach.

Jebel Ali Public Beach
His Highness was briefed on Phase I of the Master Plan spanning 54 km of public beaches, which includes the development of the Jebel Ali Public Beach in collaboration with Nakheel. The beach will be developed into an exceptional eco-tourism attraction featuring diverse activities. Mangrove trees will be planted in parts of the beach to boost protection from erosion and preserve marine animal habitats. The beach will have a variety of public services and amenities.

The public beach will also have cycling and pedestrian tracks, aqua sports facilities, rest and recreation amenities, restaurants and food carts, shops and investment outlets as well as family spaces, beach camping and parking areas. A direct public bus route will be launched to link Jebel Ali Metro Station to the new Jebel Ali Public Beach offering direct access for beachgoers.

The public will be able to visit turtle enclosures created at the beach in accordance with global standards for their protection. The enclosure will support nationwide efforts to save and rehabilitate turtle species and return them to their natural habitat, as part of the broader goal of preserving the country’s marine environment.

Al Mamzar Public Beach
The “Dubai Master Plan for Public Beaches” also includes the further development of the Al Mamzar Public Beach (Creek and Corniche). The development project, which will commence in June this year, is set to be completed by the end of this year. The project will feature new public facilities, pedestrian and cycling tracks and the planting of mangrove trees along the Corniche section of the beach.

Key Targets
As part of the new Plan, a 4,000-metre cycling track will be added to the Al Mamzar public beaches and 9 percent of its public beaches will be designated for night swimming in 2023. In 2024, the number of services at the beach will double and an additional 3 percent of public beaches will be designated for night swimming while in 2025, the beach services will increase three-fold and the length of cycling tracks will rise by 20 percent.

Short and Long-Term Initiatives
An array of short and long-term initiatives will seek to boost investment in commercial facilities at the beach. In the short term, retail kiosks will be constructed on Jumeirah Beach 2 and Umm Suqeim 1 and the beach will see new water sports facilities and the installation of smart safe lockers. Long-term initiatives include a study to explore the offering of new commercial investment opportunities through the introduction of retail outlets, restaurants, and marine sports activities as well as the development of Jebel Ali Public Beach to provide camping facilities.

Services for People of Determination
The “Dubai Master Plan for Public Beaches” prioritises the needs of people of determination and seeks to ensure that they will have smooth accessibility to the beach and swimming facilities. Services and amenities tailored for their convenience will be introduced in all public beaches, from Al Mamzar to Umm Suqeim.

The Plan will also cater to people of determination with hearing and visual impairments by integrating their specific requirements into the designs of beach development projects in line with the Dubai Universal Code of Design that is based on international best practices.

A total of 10 entrances and routes have already been provided to streamline access for People of Determination to the sea at Jumeirah Public Beach 1 and 2, Umm Suqeim Public Beach 1 and 2, Al Mamzar Public Beach and Al Mamzar Corniche while 28 parking spaces have been designated for People of Determination along with associated public facilities, wheelchairs on the beach, and public chairs for use in swimming in the sea. Experienced lifeguards have been deployed on all beaches to serve people of determination.

Jumeirah Public Beach 2 recently saw the introduction of a 73-metre marine platform. The first facility of its kind in the UAE, the platform features three lanes designed to ease accessibility for people of determination to the sea. Conforming to the highest safety standards, the facility seeks to enhance the beach experience of People of Determination. The feedback of People of Determination will be taken into consideration before introducing the facility in other beaches.

Globally accredited beaches
Dubai has a total of eight public beaches which feature swimming areas, sandy areas and running tracks. These include public beaches in Khor Al Mamzar, Al Mamzar Corniche, Jumeirah 1, Jumeirah 2, Jumeirah 3, Umm Suqeim 1, Umm Suqeim 2, and Jebel Ali Public Beach. All these public beaches have received the international Blue Flag certification for five consecutive years, which confirms that they maintain compliance with global standards for seawater quality, environmental education, environmental management, public safety, and services.

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Emirates

World Free Zones Organization Launches its New Corporate Identity

The World Free Zones Organization (World FZO) has launched its new corporate identity, which coincided
with its 10th anniversary. The launch came during the 10 th World Free Zones Organization (World FZO) World Congress in Dubai held under the theme ‘Zones and the Shifting Global Economic Structures – Unlocking New Investment Avenues’, In conjunction with the launch of its new corporate identity, the World FZO announced its new vision, mission, and purpose. Its new vision focuses on driving global economic progress, sustainability, and inclusive growth through empowered free zones, setting the benchmark for economic advancement. As part of its new mission, the World FZO aims to engage with free zones from around the world by supporting them through knowledge
sharing, networking, advocacy, and consulting, enhancing their positive impact and contributions to economic and social development in their respective countries.
The World FZO reaffirmed its commitment to its core values while enhancing its approach by adopting the
latest practices and keeping pace with rapid global changes. This forward-thinking approach enables the
organisation to reshape prevailing perceptions and highlight its distinctive and innovative methods.
With its new identity, the World FZO also emphasise its dedication to launching purposeful and transparent initiatives that solidify its role as a catalyst for positive change on the global stage.
The organisation’s new corporate identity represents its three strategic pillars: Impact, Influence, and Trust. Its focus on Impact will drive sustainable growth and effectiveness, ensuring that free zones remain at the forefront of socio-economic development and innovation. Under its second pillar, Influence, it seeks to shape the future of global trade and investment by advocating for policies that foster growth and opportunity for businesses and communities. Furthermore, by building Trust, the organizations will reinforce its role as a steadfast ally, providing the advocacy needed to navigate an increasingly complex and evolving global landscape. The organisation’s key objectives for its new phase include opening new investment horizons and reinforcing social contributions by supporting net-zero initiatives.
The World FZO remains focused on fostering trade relations and partnerships between economic zones in its member countries, while broadening its activities to encompass emerging economic sectors. These sectors align with the demands of the era, including artificial intelligence, digital trade, the Fourth Industrial Revolution, and advanced technologies.

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Emirates

Dubai Customs Launches Innovative Training Program to Enhance Emiratisation Efforts

– Specialized Vocational Program Under "Masar 33" Aims to Train and Employ 80
Citizens
– Sultan Bin Sulayem: Our Plans Align with National Vision and Goals
– Abdulla Mohammed Busenad: A Strong Commitment to Supporting
Nationalization Efforts in the UA

Dubai Customs is launching a significant initiative to train and employ 80 new high school graduates as “Customs Inspectors.”in line with the vision of the Dubai government and contributing to the goals of the Dubai Economic and Social Agenda, along with the leadership’s commitment to invest in citizens and increase Emiratisation rates.
This initiative is part of the department’s commitment to enhance the participation of citizens
in the economic development process and to support the UAE Centennial 2071 Plan goals
by investing in the youth and equipping them with the skills and knowledge necessary to
keep pace with global changes. The department has allocated a vocational program in
customs inspection for candidates selected from Ru’ya Careers UAE 2024, providing them
with professional training for seven months both domestically and internationally before they
take up available positions. This initiative is part of the pioneering “Masar 33” program
designed to meet Dubai’s agenda goals by mobilizing all resources and development plans
to ensure the highest quality of life for citizens in the emirate. “Masar 33″aims to enhance
the competitiveness of Emirati talent through various initiatives, professional programs, and
scholarships, establishing Dubai Customs as a cornerstone for advancing the national
human development system, boosting its efficiency and productivity, and increasing its
participation in economic sectors to meet Dubai’s leading aspirations for the future.

Program Objectives:
The vocational program aims to nurture and train new high school graduates by enhancing
their professional skills in line with the Dubai government’s vision. It seeks to integrate
citizens into the labor market from early stages, ensuring their future success and
competitiveness. Additionally, it focuses on building the capabilities of customs inspectors on
scientific and advanced training foundations to address security risks and protect the
community and economy from customs evasion and smuggling, achieving a 100%
nationalization rate in customs inspection at Dubai Customs.

Active Participation:

H.E. Sultan bin Sulayem, DP World Group Chairman & CEO and Chairman of Ports,
Customs and Free Zone Corporation, stated that the organization is committed through its
various initiatives and programs aimed at training and qualifying citizens to actively
contribute to the success of the UAE’s national vision, which is fundamentally based on the
Emirati workforce. He praised Dubai Customs for diversifying its projects in line with the
Dubai government’s plan and its social and economic agenda, enhancing the
competitiveness of citizens in the labor market for both the public and private sectors under
an ambitious strategy to encourage and promote nationalization policies.

Attracting Citizens:
H.E. Dr. Abdulla Mohammed Busenad, Director General of Dubai Customs, emphasized that
the department provides a range of specialized programs at the highest levels to attract
young citizens and involve them in the development process. Through “Masar 33” which
aligns with the objectives of the Dubai agenda and the leadership’s vision for enhancing
nationalization in both the public and private sectors, the programs enable citizens to gain
knowledge, field experience, and technical skills necessary for joining the labor market
through the approved career path. He noted that the initiative to train recent high school
graduates in customs professions builds upon Dubai Customs’ previous achievements in
qualifying citizens and the positive results attained through a series of diverse programs
covering the most in-demand job sectors. The department remains committed to enhancing
the efficiency of citizens and providing them with the professional opportunities they seek,
reinforcing its commitment to supporting nationalization efforts in the UAE.

Four Pillars:
Mohammed Al Ghaffari, Executive Director, Human Resources Division at Dubai Customs,
announced the opening of applications for the customs inspector training program during the
Ru’ya Careers UAE 2024 and provided the link to the official Dubai Government Jobs
website. The program is designed around four main pillars: digital skills programs, behavioral
programs, customs science programs, and security programs, alongside practical training in
the department’s customs centers and external training in collaboration with strategic
partners, which includes a comprehensive professional guidance program. He stated, “The
programs provided by Dubai Customs are increasingly popular among young citizens,
confirming the success of the department’ efforts in attracting national talent to shape future
leaders in customs work through various academic and specialized professional paths. This
offers new graduates the opportunity to qualify for roles in Dubai Customs, with 80 vacancies
allocated for graduates of the customs inspector training program.”

 

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Emirates

DCO Secretary-General commends Global Digital Compact at Summit of the Future

Deemah AlYahya, Secretary-General of the
Digital Cooperation Organization (DCO), said that “the digital divide the world faces today is
multifaceted, encompassing gaps in digital intelligence, computing capabilities, gender, and
skills,” in a speech at the Summit of the Future held during UNGA79 in New York.
In her speech, delivered after the UN General Assembly adopted the & Pact for the Future’ and the
‘Global Digital Compact’, AlYahya warned that “The AI and computing divide represents a
significant barrier, as some nations advance rapidly in AI innovation and deployment, while
others struggle to keep pace.
At the same time, the gender digital divide continues to limit women’s access to technology and
opportunities, and the skills divide leaves many without the digital competencies essential for
success in a fast-evolving economy. If we do not address these interconnected challenges, we
risk leaving entire communities behind.”
AlYahya praised the Global Digital Compact for “lays out an ambitious roadmap for an
inclusive, open, sustainable, fair, safe and secure digital future for all,” emphasizing that “It is a
bold vision, but the real challenge is translating these goals, principles, objectives, and
commitments into action, especially as we strive to achieve the SDGs.”
AlYahya highlighted that “at the Summit of the Future, the DCO proudly launched the Digital
Economy Navigator (DEN), an innovative tool that provides detailed insights on digital economy
performance across 50 countries. This initiative is just one of the many ways we are turning the
principles of the Global Digital Compact into action.”
She explained that “while DEN is a vital resource, it is only the beginning. In the spirit of
networked multilateralism, we must foster collective efforts to the GDC’s ambitious goals,
objectives, and commitments. I call upon every country, organization, and individual to join
forces in this critical endeavor.”
The Digital Economy Navigator (DEN) evaluates digital economy performance through three
intersecting dimensions: Digital Enablers, Digital Business, and Digital Society. Within these
dimensions, 10 pillars synthesize and summarize key aspects of countries’ digital economy, and
use of digital technology application from 102 indicators gathered from respected secondary data
sources, in addition to proprietary survey data of more than 27,000 participants across the 50
countries.
In addition to the launch of the DEN, on the sidelines of UNGA, DCO signed an agreement with
the United Nations Development Program (UNDP) to enhance digital cooperation and accelerate
digital transformation across the world, to support efforts aimed at achieving the United Nations
Sustainable Development Goals by 2030.
It also signed a memorandum of understanding with the League of Arab States (LAS) to
accelerate the inclusive and sustainable digital economy, enhance relations and exchange experiences and knowledge, and accelerate the process of digital transformation and economic development.

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