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Emirates airline unveils new premium economy, expects to hit demand sweet spot

Emirates said installing premium-economy seats across the bulk of its fleet will take 18 months to two years as the Gulf airline targets what it hopes will be a sweet spot in demand following the coronavirus crisis.

Tickets for the new berths, pitched between existing coach and business-class products, go on sale next month, after which Emirates will focus on retrofitting the cabins in more than 100 Airbus SE A380 and Boeing Co. 777 wide-body planes, Chairman Sheikh Ahmed Bin Saeed al-Maktoum said Tuesday.

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“We are so pleased to introduce the new category in premium economy,” he told Bloomberg Television in an interview in Dubai, where Emirates is based.

Emirates is relatively late to the market with a premium economy offering that’s long been popular at many other major carriers.

It finally resolved before COVID-19 hit to add the new class, a decision that’s looking fortuitous after the pandemic upended travel patterns, hurting demand for long-haul business trips but boosting premium-leisure bookings.

Sheikh Ahmed said he’s confident the carrier will need no further financial support from its government owner as demand rebounds from the pandemic, and will start repaying AED 15 billion ($4 billion) as dividends by the end of the fiscal year.

“Since the start of this financial year we are solid, we are in the green, we’ve built up the cash that we need for the company,” he said. “The way the world is opening, that will continue.”

Staffing Squeeze

Emirates aims to return to full capacity by the end of 2022 and to break even over the period having been profitable since the start of the year, though there’s no certainty over when vital Asian markets will reopen, he said.

Recruitment remains an issue, with the airline seeking employees in all departments, from cabin crew to ground handling. Staffing is currently at about 80 percent of former levels, while training facilities are at maximum capacity.

Work on runway at Dubai International airport is also being undertaken a year earlier in anticipation of increased demand as more markets open up across the world, Sheikh Ahmed told reporters.

Emirates may need to adjust the phasing out of older aircraft to cope with further setbacks to the first deliveries of Boeing’s new 777X jetliner, he said, though the company isn’t currently talking about compensation for the delays.

Russia Routes

Emirates is benefiting from continued flights to Russia after sanctions imposed following the Ukraine invasion forced other airlines to halt services, though the operations represent a “fraction of the wider business,” the chairman said.

“Dubai is doing the right thing,” he said. “If things are under sanctions then they will apply it, if they are not under sanctions they will not.”

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ABU DHABI NATIONAL HOTELS PRESENTS SEPTEMBER OFFERS

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Central Avenue Dubai exclusive UAE residents offer. Get 10% off the best flexible rate, and
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Arabian Saluki Beauty Contest at ADIHEX 2024: A celebration of ancestral elegance

The Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) announce the return of the prestigious Arabian Saluki Beauty Contest, a unique initiative aimed at highlighting the significance of purebred hunting dogs and fostering a connection between the new generation and their rich ancestral heritage.
Under the esteemed patronage of H.H. Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region and Chairman of the Emirates Falconers’ Club (EFC), this iconic event is scheduled from 31st August to 8th September, 2024, at ADNEC Centre Abu Dhabi, celebrating the blending of deep Emirati cultural traditions with cutting-edge innovation and technology across 11 diverse sectors.
A highlight of this year’s event is the Arabian Saluki Beauty Contest. One of the world’s oldest and most revered dog breeds, the Arabian Saluki stands as a symbol of wild hunting and desert traditions in the Middle East. Known for its grace, speed, and intelligence, this distinctive breed has been a faithful companion to the Bedouin people for over 5,000 years, serving as both a hunter and guardian. The Saluki’s agility and loyalty have made it an integral part of hunting and racing traditions, especially within the Arabian Peninsula.
The Arabian Saluki Centre was established in Abu Dhabi in 2001 alongside the Emirates Falconers’ Club, marking the first facility of its kind in the Arabian Gulf region and the Middle East, to revive the tradition of desert hunting using Saluki dogs, a cherished aspect of desert heritage.
ADIHEX was the first cultural event in the Arab region to honour the bond between Man and his loyal companion, which has been by our side for thousands of years. The Arabian Saluki Beauty Contest is a unique initiative designed to promote interest in purebred hunting dogs and to strengthen the new generation’s connection to their ancestral heritage and traditions and to serve as a testament to this unique bond.
With its origin steeped in history, this fascinating dog’s name is believed to be derived from the city of Saluk in Yemen or the Bani Saluk tribe. Renowned for its endurance and elegance, the Saluki can reach speeds up to 75 kilometres per hour, maintaining this pace over distances up to almost five kilometres. The breed is cherished for its unique physical characteristics, including a slender body, deep chest, long legs, and two distinct coat types: ‘Al Hoss’ (smooth) and ‘Aryash’ (feathery).
The Arabian Saluki Beauty Contest, held during ADIHEX, is more than a beauty pageant. It celebrates the essence of the Saluki by focusing on the dog’s personality, skills, reflexes, and sensory response. Unlike typical dog competitions, this contest evaluates the Saluki’s breed characteristics, behaviour, overall appearance, structure, hunting skills, and psychological traits. Judging criteria include the dog’s gait, head, eyes, mouth, ears, coat, colour, and general impression.
The Arabian Saluki Beauty Contest is an integral part of ADIHEX’s mission to preserve and promote the cultural heritage of the UAE and the wider Arab world. This contest not only showcases the beauty and abilities of the Saluki but also plays a vital role in raising awareness about the importance of preserving traditional hunting practices and the Saluki’s role in them.
This year’s competition will feature four categories: ‘Smooth (Hoss) Males,’ ‘Feathery (Aryash) Males,’ ‘Smooth (Hoss) Females,’ and ‘Feathery (Aryash) Females.’ The event is scheduled to take place during ADIHEX 2024, and, per the rules, participants must ensure their dogs are healthy, microchipped, and vaccinated.
The Saluki’s enduring legacy is celebrated through this competition, which draws participants and spectators from across the region and beyond. It provides a platform for Saluki enthusiasts to connect, share their passion, and celebrate a breed that has remained virtually unchanged for millennia, reflecting the diverse hunting landscapes and traditions of the Middle East.
Aside from the alluring Arabian Saluki Beauty Contest, as the largest edition of ADIHEX to date, the 21st edition will showcase thousands of brands across 11 diverse sectors, offering a dynamic platform for new business opportunities and captivating audiences of all ages. This exhibition celebrates the thrill of an adventurous outdoor lifestyle, allowing visitors to explore falconry, hunting, equestrian sports, veterinary products, fishing and marine sports, environmental preservation, cultural heritage, arts and crafts, and the latest in technology and innovation across all the represented sectors.

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Sharjah Ruler directs allocation of beach for women in Khorfakkan’s Al Luluyah area

H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, has ordered the allocation of a 500-metre beach for women in Al Luluyah area of Khorfakkan, providing them with complete privacy. The project will include a service building that includes a cafe, a medical clinic and a prayer room for women. His Highness the Ruler of Sharjah also directed the construction of a pedestrian bridge linking Al Bardi 6 and Al Batha areas in Khorfakkan, to facilitate the movement of citizens, and modifications will be implemented on the internal roads in the Hayawa area.

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