Connect with us

Entertainment

MBC Group’s Ramadan 2022 line-up showcased at exclusive Riyadh event

MBC Media Solutions (MMS), the commercial advertising and sales arm of MBC Group, revealed ‘Experience Ramadan 2022’ at an exclusive event in Saudi Arabia’s capital city of Riyadh on Monday.

For the latest headlines, follow our Google News channel online or via the app.

Speakers from both MBC Group and MMS took to the stage to highlight this year’s jam-packed Ramadan line-up, the high reach and impact of Ramadan, the partnership opportunities available and how to best reach audiences in the region.

‘Experience Ramadan 2022’ includes a full range of offerings across the entire MBC Group ecosystem of high-reach, premium Arabic media content, including television, Shahid VIP, digital, radio and social media.

“As we all know, TV is a major part of the MENA family experience in Ramadan; viewership during this period increases on an individual and household level as families gather to watch their favorite stars in premium Arabic productions brought by MBC Group,” said Ahmed al-Sahhaf, CEO of MMS, in his opening speech at the event on Monday.

“Our figures back this up. Even while we become more connected and more mobile, Ramadan content remains a priority for audiences – whether through TV or our streaming platform,” al-Sahhaf added.

MBC Group is the Middle East and North Africa region’s leading media company, and it features some of its best and most anticipated content throughout the holy month of Ramadan, which is set to begin on April 2 this year.

Insights from Ramadan in 2021 showed that in Saudi Arabia alone, 14.4 million individuals and 5.5 million households were reached on MBC 1. Additionally, 10.9 million individuals and 4.4 million households were reached on MBC Drama. Meanwhile, Shahid, the Group’s streaming video-on-demand platform, recorded 45 million plays and 25 million active users throughout the holy month.

“This year’s line-up will see the return of fan favorites such as ‘Ramez’, ‘Al Asouf 3’, ‘Studio 22’ and ‘Al Sadma 4’, featuring some of the Arab world’s most popular personalities like Ahmed Al Shugairi, Souad Abdullah and Mohammad Ramadan,” said Sharid Badreddine, MMS’s Group Commercial Director, in reference to the Ramadan 2022 line-up.

Badreddine also highlighted new drama and comedy shows that are set to air for the first time during Ramadan this year, including Saudi comedy show ‘Sikat Safar’ and Egyptian drama ‘Rania Wa Sakina.’

The Group’s Chief Digital Officer Mofeed al-Nowaisir highlighted the significant impact MBC Group’s 622 social media accounts – with an overall following of 593 million- had in the region.

Regarding the Group’s radio content line-up, Head of Content Planning, Audio and Music Amani Moussa concluded the event with an announcement of month’s expected radio content line-up which will be aired on Panorama FM and MBC FM such as ‘Fawazeer Noha Wa Basant,’ ‘Eftarak 3aleina,’ and ‘Layali Ramadan.’

Moussa also announced the launch of the ‘Mood App’ and MBC Group Podcasts.

Read more:

MBC Media Solutions to launch ‘Experience Ramadan 2022’ in Riyadh

Snapchat to feature exclusive MBC, Al Arabiya news content, Ramadan specials

Sean Paul to perform live concert in Riyadh on March 18

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entertainment

ABU DHABI NATIONAL HOTELS PRESENTS SEPTEMBER OFFERS

Experience the true meaning of luxury with Kempinski The Boulevard Dubai and Kempinski
Central Avenue Dubai exclusive UAE residents offer. Get 10% off the best flexible rate, and
enjoy a complimentary breakfast prepared by expert chefs. Delight in luxurious
accommodations, exceptional service and an incredible location with direct access to the
Dubai Mall. Whether you’re looking to indulge in a rejuvenating spa treatment or enjoy a full
day of shopping at one of the world’s largest retail and entertainment destinations, you will
experience a perfect stay at Kempinski The Boulevard Dubai and Kempinski Central Avenue
Dubai

Continue Reading

Entertainment

Arabian Saluki Beauty Contest at ADIHEX 2024: A celebration of ancestral elegance

The Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) announce the return of the prestigious Arabian Saluki Beauty Contest, a unique initiative aimed at highlighting the significance of purebred hunting dogs and fostering a connection between the new generation and their rich ancestral heritage.
Under the esteemed patronage of H.H. Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region and Chairman of the Emirates Falconers’ Club (EFC), this iconic event is scheduled from 31st August to 8th September, 2024, at ADNEC Centre Abu Dhabi, celebrating the blending of deep Emirati cultural traditions with cutting-edge innovation and technology across 11 diverse sectors.
A highlight of this year’s event is the Arabian Saluki Beauty Contest. One of the world’s oldest and most revered dog breeds, the Arabian Saluki stands as a symbol of wild hunting and desert traditions in the Middle East. Known for its grace, speed, and intelligence, this distinctive breed has been a faithful companion to the Bedouin people for over 5,000 years, serving as both a hunter and guardian. The Saluki’s agility and loyalty have made it an integral part of hunting and racing traditions, especially within the Arabian Peninsula.
The Arabian Saluki Centre was established in Abu Dhabi in 2001 alongside the Emirates Falconers’ Club, marking the first facility of its kind in the Arabian Gulf region and the Middle East, to revive the tradition of desert hunting using Saluki dogs, a cherished aspect of desert heritage.
ADIHEX was the first cultural event in the Arab region to honour the bond between Man and his loyal companion, which has been by our side for thousands of years. The Arabian Saluki Beauty Contest is a unique initiative designed to promote interest in purebred hunting dogs and to strengthen the new generation’s connection to their ancestral heritage and traditions and to serve as a testament to this unique bond.
With its origin steeped in history, this fascinating dog’s name is believed to be derived from the city of Saluk in Yemen or the Bani Saluk tribe. Renowned for its endurance and elegance, the Saluki can reach speeds up to 75 kilometres per hour, maintaining this pace over distances up to almost five kilometres. The breed is cherished for its unique physical characteristics, including a slender body, deep chest, long legs, and two distinct coat types: ‘Al Hoss’ (smooth) and ‘Aryash’ (feathery).
The Arabian Saluki Beauty Contest, held during ADIHEX, is more than a beauty pageant. It celebrates the essence of the Saluki by focusing on the dog’s personality, skills, reflexes, and sensory response. Unlike typical dog competitions, this contest evaluates the Saluki’s breed characteristics, behaviour, overall appearance, structure, hunting skills, and psychological traits. Judging criteria include the dog’s gait, head, eyes, mouth, ears, coat, colour, and general impression.
The Arabian Saluki Beauty Contest is an integral part of ADIHEX’s mission to preserve and promote the cultural heritage of the UAE and the wider Arab world. This contest not only showcases the beauty and abilities of the Saluki but also plays a vital role in raising awareness about the importance of preserving traditional hunting practices and the Saluki’s role in them.
This year’s competition will feature four categories: ‘Smooth (Hoss) Males,’ ‘Feathery (Aryash) Males,’ ‘Smooth (Hoss) Females,’ and ‘Feathery (Aryash) Females.’ The event is scheduled to take place during ADIHEX 2024, and, per the rules, participants must ensure their dogs are healthy, microchipped, and vaccinated.
The Saluki’s enduring legacy is celebrated through this competition, which draws participants and spectators from across the region and beyond. It provides a platform for Saluki enthusiasts to connect, share their passion, and celebrate a breed that has remained virtually unchanged for millennia, reflecting the diverse hunting landscapes and traditions of the Middle East.
Aside from the alluring Arabian Saluki Beauty Contest, as the largest edition of ADIHEX to date, the 21st edition will showcase thousands of brands across 11 diverse sectors, offering a dynamic platform for new business opportunities and captivating audiences of all ages. This exhibition celebrates the thrill of an adventurous outdoor lifestyle, allowing visitors to explore falconry, hunting, equestrian sports, veterinary products, fishing and marine sports, environmental preservation, cultural heritage, arts and crafts, and the latest in technology and innovation across all the represented sectors.

Continue Reading

Entertainment

Sharjah Ruler directs allocation of beach for women in Khorfakkan’s Al Luluyah area

H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, has ordered the allocation of a 500-metre beach for women in Al Luluyah area of Khorfakkan, providing them with complete privacy. The project will include a service building that includes a cafe, a medical clinic and a prayer room for women. His Highness the Ruler of Sharjah also directed the construction of a pedestrian bridge linking Al Bardi 6 and Al Batha areas in Khorfakkan, to facilitate the movement of citizens, and modifications will be implemented on the internal roads in the Hayawa area.

Continue Reading

Trending