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Dubai’s Emirates airline features Penelope Cruz as brand ambassador


Dubai’s Emirates airline announced Academy Award-winning actor Penelope Cruz as their latest brand ambassador on Thursday.

Introducing our new brand ambassador, Penélope Cruz!
The Academy Award-winning actress has been a frequent flyer with Emirates for many years. Now, she's taking that passion to new heights as the star of our latest ad campaign. pic.twitter.com/kRkwar36uc

— Emirates (@emirates) May 25, 2023

Following in the footsteps of Golden Globe-winning Jennifer Aniston, television star and auto-enthusiast Jeremy Clarkson, and even Gerry the Goose – a CGI-generated bird that resulted in a rebuttal from Air New Zealand, who claimed to have used a bird first in their commercials – Cruz said she was “thrilled” to partner with an airline she travels in regularly.

Gerry ya goose, you got the wrong airline! 🤦‍♂️ @emirates pic.twitter.com/Kmjt529dLy

— Air New Zealand ✈️ (@FlyAirNZ) September 2, 2022

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She has reportedly had some of “the most special trips of her life” onboard the Dubai-based carrier.

Cruz will be featured on the Gulf airline’s advertisement campaigns across television commercials globally from June, in English and her native tongue, Spanish.

The videos show Cruz interacting with the experiences on board an Emirates A380 flight.

Robert Stromberg, a double Oscar-winning Hollywood director with 21 award wins and 30 nominations for movies, TV series and commercials, directed the televsion advertisements.

“We take care of every detail in the Emirates experience and wanted a brand ambassador who reflects the Emirates brand – it needed to be someone classy, stylish, and having modern global appeal. Penelope was the perfect fit,” Richard Billington, Emirates’ Senior Vice President of Brand and Advertising said in a statement to the media.

The last viral Emirates ad campaign featured professional skydiver and stuntwoman Nicole Smith-Ludvik who stood atop the Burj Khalifa, the world’s tallest building.

We did it again…only better! Watch behind the scenes to see how we took our A380 for a spin around the @BurjKhalifa for the making of our new advertisement. pic.twitter.com/cnjeeHc7VO

— Emirates (@emirates) January 17, 2022

Earlier in May, Emirates said financial year 2022-23 had been its most profitable so far, reporting an annual profit of 10.9 billion dirhams ($3 billion) and a group revenue increase of 81 percent.

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Entertainment

Explaining the PGA Tour and LIV Golf’s merger


The combination of the PGA Tour and rival LIV circuit is an intriguing merger, putting an end to a long-term rivalry between Saudi Arabia’s LIV and the nonprofit PGA Tour.

WHAT IS THE DEAL PRICE?

The two golf tournament organizers agreed to the merger without pinning down financial terms, in a bid to end a long-running legal dispute. LIV had filed an antitrust lawsuit in the United States seeking punitive damages against the PGA Tour for its “tortious interference” with contracts with golfers. PGA Tour had countersued, making similar claims.

PGA Tour and LIV have now signed a framework agreement that calls for investment banks M Klein & Co. and Allen & Co. to carry out a valuation analysis of the assets of LIV and PGA Tour, respectively. It is not clear how the two sides would proceed if disagreements arise over the valuations.

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WHO WILL OWN THE COMBINED COMPANY?

A new company will be created that will be majority-owned by the existing PGA Tour, which is a nonprofit. The new company, however, will operate for profit and Saudi Arabia's Public Investment Fund (PIF), which currently owns more than 90% of LIV, will take a large minority stake in the combined entity. The exact stake that PIF will assume in the new company will depend on how much it will invest — an amount expected to be in the billions of dollars. PGA Tour and PIF will negotiate how much money the new company should start off with.

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Entertainment

Blind mystic who predicted ISIS, COVID-19 says nuclear disaster impending in 2023


The famous mystic Baba Vanga, who reportedly predicted the 9/11 attacks, the existence of ISIS and COVID-19, has reportedly foreseen a nuclear disaster by the end of 2023.

Also known as the Nostradamus of the Balkans, the blind woman died in 1996. Before her passing, she has predicted various world events, some of which have come true, including the Fukushima nuclear spill, according to a New York Post report.

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The latest prediction claimed by her followers foresees a “devastating nuclear disaster” that would cause “toxic clouds to settle over Asia.”

In addition, Vanga also reportedly predicted “a powerful solar storm that will rock the climate in 2023” and a “biological weapon will be used by a superpower in 2023, causing hundreds of thousands of deaths,” according to the same report.

Some have supposedly interpreted her words to mean that a solar tsunami is imminent, which could result in major technology failure. Usually, minor storms of this kind occur frequently without a problem.

Vanga also predicted that natural pregnancies would be banned and babies would be grown in labs in 2023. She reportedly claimed that world leaders would choose who is born, and parents would be able to customize their offspring’s traits and appearance.

Vangeliya Pandeva Gushterova reportedly lost her eyesight during a dust storm at the age of 12 in Romania. Her followers claim that she received her powers during this time.

As for her 9/11 terrorist attack predictions, her exact words, as the New York Post recounted, were: “The American brethren will fall after being attacked by the steel birds.”

“The wolves will be howling in a bush, and innocent blood will be gushing.”

While many of Vanga’s predictions came true based on inference of the claim, some predictions, such as a nuclear war between 2010 and 2014 and the end of Europe in 2016, when Brexit took place, did not come true.

There were also claims that the 45th US President, Donald Trump, would face a crisis that would “bring the country down.”

Some unverified predictions include the presidency of Barack Obama, the assassination of former Indian Prime Minister Indira Gandhi and the death of Princess Diana.

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Entertainment

Innovative solution: Nigerian fourth-grader’s education funded by recycling waste


Nigerian fourth-grader Fawas Adeosun often used to get sent home from school through the gritty streets of Lagos because his mother, Fatimoh, had not paid his fees, until he enrolled in a different school offering a novel solution.

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Elizabeth Samuel, 37, a parent of a student of My Dream Stead, a low-cost school that accepts recyclable waste as payment, arranges used plastic bottles into a sack in her home in Ajegunle, Lagos, Nigeria May 19, 2023. (REUTERS)

Elizabeth Samuel, 37, a parent of a student of My Dream Stead, a low-cost school that accepts recyclable waste as payment, arranges used plastic bottles into a sack in her home in Ajegunle, Lagos, Nigeria May 19, 2023. (REUTERS)

My Dream Stead school, in the sprawling, impoverished Ajegunle neighborhood where the Adeosuns live, is one of 40 low-cost schools in Nigeria’s commercial capital that accept recyclable waste as payment.

A recyclable waste collector weighs a sack of plastic containers submitted by Fatimoh Adeosun, a parent of a student of My Dream Stead, a low-cost school that accepts recyclable waste as payment, in Ajegunle, Lagos, Nigeria May 19, 2023. (REUTERS)

A recyclable waste collector weighs a sack of plastic containers submitted by Fatimoh Adeosun, a parent of a student of My Dream Stead, a low-cost school that accepts recyclable waste as payment, in Ajegunle, Lagos, Nigeria May 19, 2023. (REUTERS)

For the past four years, a local environmental organization called African Cleanup Initiative has been collecting bottles, cans, drink cartons and plastic containers brought into the schools by parents and selling them to recyclers.

Elizabeth Samuel, 37, a parent of a student of My Dream Stead, a low-cost school that accepts recyclable wastes as payment, carries sacks of plastic waste for submission in Ajegunle, Lagos, Nigeria May 19, 2023. (REUTERS)

Elizabeth Samuel, 37, a parent of a student of My Dream Stead, a low-cost school that accepts recyclable wastes as payment, carries sacks of plastic waste for submission in Ajegunle, Lagos, Nigeria May 19, 2023. (REUTERS)

The proceeds of the sales pay for teacher salaries, children’s uniforms, books and pens, among other expenses.

The scheme aims to reduce the number of children out of school as well as the amount of trash on the streets of Lagos, said Alexander Akhigbe, founder of the environmental group.

Students attend classes at My Dream Stead, a low-cost school that accepts recyclable waste as payment, in Ajegunle, Lagos, Nigeria May 19, 2023. (REUTERS)

Students attend classes at My Dream Stead, a low-cost school that accepts recyclable waste as payment, in Ajegunle, Lagos, Nigeria May 19, 2023. (REUTERS)

Tuition fees at My Dream Stead stand at $130 per year and the school is expanding into a second apartment block to accommodate its 120 students. Only seven children were enrolled when it opened in 2019.

Fatimoh Adeosun, 48, a parent of a student of My Dream Stead, a low-cost school that accepts recyclable wastes as payment, sorts plastic waste for submission, in Ajegunle, Lagos, Nigeria May 19, 2023. (REUTERS)

Fatimoh Adeosun, 48, a parent of a student of My Dream Stead, a low-cost school that accepts recyclable wastes as payment, sorts plastic waste for submission, in Ajegunle, Lagos, Nigeria May 19, 2023. (REUTERS)

Some mornings, Fatimoh and Fawas walk to the school together with bulging sacks of trash over their shoulders. The waste is weighed on school premises and its sales value added to Fawas’ account.

“Sometimes if he wants to buy sportswear, the school will tell me the amount I need to bring,” said Fatimoh, a 48-year-old hairdresser who cares for six children on her own.

Fatimoh Adeosun, 48, a parent of a student of My Dream Stead, a low-cost school that accepts recyclable wastes as payment, sorts plastic waste for submission, in Ajegunle, Lagos, Nigeria May 19, 2023. (REUTERS)

Fatimoh Adeosun, 48, a parent of a student of My Dream Stead, a low-cost school that accepts recyclable wastes as payment, sorts plastic waste for submission, in Ajegunle, Lagos, Nigeria May 19, 2023. (REUTERS)

Providing for Fawas, the youngest, has been particularly difficult since she was forced to vacate the room she used as a salon in 2018.

“When I discovered that they could collect the plastics from me to keep my child in school, it made my burden lighter,” she said as she scoured bins on the streets for recyclables on her way back from the school.

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