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The ‘World’s Coolest Winter’ concludes its successful campaign by a 50% increase in hotel establishments revenues

DUBAI, 13th February, 2022 (WAM) — The UAE Government Media Office announced the success of the second edition of the "World's Coolest Winter" campaign, that was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, on December 2021.

The campaign promoted tourism, natural sites and entertaining destinations and experiences across the seven emirates of the UAE. Achieving qualitative results for national economy, and a marked increase in the domestic tourism, the campaign raised the revenues of hotel establishments to AED1.5 billion, compared to AED1 billion in its first edition last year, marking an increase of 50%.

In its second edition, the campaign also raised the number of domestic tourists from 950,000 to 1.3 million, an increase of 36% over the first edition of the campaign. While the occupancy rate of hotel establishments during this period reached 73%, compared to 66% in 2021, recording an increase of 7% over the occupancy rate, comparing to the first edition of the campaign in 2021.

The campaign recorded a remarkable turnout and participation on social media, achieving more than half a million interactions from around the world on different platforms, while the reach rate exceeded half a billion. Also, It was accompanied by more than 87 media interviews and 53 press releases, while the #WorldsCoolestWinter hashtag was used in more than 71,000 photos and videos on social media.

More than 260 promotional videos for the campaign were produced by the UAE Government Media Office, while 106 content makers submitted 175 videos about the campaign, which collectively achieved 129 million views.

The campaign proved once again the advanced position of the UAE as a major tourism destination in the world, highlighting its beauty, the spirit of its people and their authentic human values and warm hospitality.

The World’s Coolest Winter was launched locally on the 15th of December 2021, and was implemented by the UAE Government Media Office, in cooperation with the Ministry of Economy and various entities concerned with tourism, culture and heritage, aiming to highlight the various tourism destinations in the country. The campaign succeeded once again in introducing UAE’s beautiful nature, culture, heritage, history, architecture and landmarks, to local and international audience and to highlight the distinguished tourism experience in each of the seven emirates.

Dr. Ahmed Belhoul Al Falasi, Minister of State for Entrepreneurship and Small and Medium Enterprises, and Chairman of the Emirates Tourism Council, said that launching initiatives, such as the World’s Coolest Campaign which strengthens internal tourism, is a main pillar and engine for economic development within the projects of the next 50 years, adopted by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE,

He added, "The different activities during the "World's Coolest Winter" campaign have shown the UAE's landmarks and destinations in a new way, by introducing visitors to the UAE’s unique tourism potential, providing them with the opportunity to enjoy natural beauty, tourism services, rich cultural, historical and environmental heritage, and to undergo exceptional experiences during the winter vacation."

Belhoul indicated that the UAE, through its unique tourist, heritage and urban attractions, has become one of the most preferred destination for tourists from all over the world. Adding that: "The World’s Coolest Winter campaign has contributed to supporting the tourism sector and increasing its growth, which reflects the flexibility and the safe environment that characterizes the economy and tourism sector in the UAE."

He concluded: "We will continue to promote domestic tourism, as we believe it is a strategic axis of the national economy and development journey. the Emirates Tourism Council, will continue in presenting plans and enhancing efforts, through coordination and joint work with all stakeholders in the tourism sector, to double the results that have been achieved, by 2030."

Saeed Al Eter, the Chair of the UAE Government Media Office, said that the UAE driven by its rich, highly equipped and efficient heritage, entertainment and cultural components and destinations, is now considered one of the most sough-after destination in the regional and global tourism industry.

He added: "The World’s Coolest Winter campaign, and its success in achieving record numbers, reflects the wise vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. It also represents the country's impressive success in highlighting its unique tourism capabilities, and the confidence of the world in the UAE tourism product."

Al Eter also noted the importance of coordinated efforts in the success of the campaign through the cooperation of partners in the tourism authorities of various emirates, contributing to the great success of the campaign that was warmly received by local, regional and international media.

As part of celebrating mild weather and tourist destinations in the UAE, the campaign also witnessed the launch of "Let's Make Their Winter Warmer" campaign, in cooperation with the United Nations High Commissioner for Refugees, Mohammed bin Rashid Al Maktoum Global Initiatives, the Network of Regional Food Banks and YouTuber Hassan Suleiman "Abu Fella". This campaign contributed to raising $11.5 million donated by 155,000 donors from 120 countries around the world, for the benefit of 110,000 refugee and displaced families and disadvantaged families in the Arab region and Africa, enabling them to overcome harsh winter and secure their basic needs.

The initiative was recognized by The Guinness Book of World Records for the longest continuous live broadcast (video) of 268 hours,.and the largest number of direct views in one moment for a humanitarian campaign via YouTube, with total of 700,000 views at the same time. also, the humanitarian initiative recorded more than 800 local, regional and international media coverage, reaching 20 million people, and 163 million views, while 29,258 people interacted with the campaign directly on social media.

During the campaign, several social media influencers, including Omar Farouk, Joe Hattab, Khaled Al Khaldi, Ali Salloum, and Wasnisni, participated in vlogging and covering various attractions in the UAE.

The campaign also launched the "World’s Coolest Winter photography competition", organized by The Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Awards (HIPA), in cooperation with the UAE Government Media Office. The competition aimed at encouraging amateur and professional photographers to capture the most beautiful recreational, cultural and natural landmarks of the UAE and introducing its diverse tourist activities. It received more than 2,800 entries from 89 nationalities.

The campaign shed light on the values of tolerance, coexistence, respect for human diversity, and the warm hospitality of the people in the country. It also shed light on the country’s unique tourist attractions and diverse activities that include environment and sustainable tourism, desert tourism, beach tourism, mountain tourism, adventure tourism, Cultural and heritage tourism, Festivals and events tourism, which includes arts, musical and entertainment activities, in addition to Expo 2020 Dubai, the largest human event of its kind in the world, beside Shopping tourism that provides visitors with shopping festivals, offers and discounts across the country, while health and hospitalization tourism offers the opportunity to benefit from world-class health and recreation services.

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Dubai Police warns against Leaving Children Unattended in Vehicles

36 children have been rescued since January 2022

 The Dubai Police General Command has issued an advisory to parents and motorists on the deadly consequences of leaving children unattended inside vehicles, especially during hot weather, when temperatures can reach 70°C in parked vehicles.

The Land Rescue Teams at the General Department of Transport and Rescue confirmed that since the beginning of the current year (2022), 36 children had been rescued from locked vehicles which had posed a severe threat to their lives.

The Dubai Police urged parents and children guardians never to leave children alone unattended inside cars either by mistake or to run errands, even for a short period, noting that failing to protect and ensure children’s safety is punishable by the Federal Law No. 3 of 2016 on Child Rights.

Butti Al Falasi, Director of the Security Awareness Department at Dubai Police, confirmed that Dubai Police works tirelessly to analyze and tackle all safety and security-related issues all year round.

“We’ve spotted, on several occasions, parental negligence that thoughtlessly leaves children unattended inside cars either by mistake or to run errands unaware of the grave danger,” he added.

“Moreover, we urge parents and guardians not to leave their vehicles easily accessible and unlocked for children, so they do not climb into and lock themselves inside,” he continued.

It is worth noting that leaving children unattended inside vehicles could lead to suffocation, loss of consciousness and even death because of extreme heat and lack of oxygen.



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Do you know the man in the picture?

Dubai Police are seeking the public’s assistance in identifying the man in the picture.

The man, who was found dead in the jurisdiction area of Al Raffa Police Station, had no identification documents on him, and no one has reported him missing yet.

The body is currently at the General Department of Forensic Science and Criminology to determine the cause of death.

Any information to help identify the deceased can be forwarded to the Dubai Police Call Centre (04)901.

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Mohammed bin Rashid: UAE’s non-oil foreign trade rises to more than AED one trillion in the first half of 2022

UAE- Abu Dhabi – 22 August 2022- His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai affirmed that the UAE’s non-oil trade achieved a breakthrough during the first half of 2022, as it exceeded AED one trillion, recording a growth rate of 17% over the last half of the year 2021.

His Highness said: “For the first time, the UAE Non-oil foreign trade exceeds AED one trillion in just half a year.. We reached one trillion and 53 billion dirhams, recording an increase of 17% over the previous half year.


 Our economic growth is progressive, our trade environment and infrastructure are the best and our economic approach is stable, fair and open to everyone… The growth of our economy will continue its strong pace in the coming year.”


The UAE’s non-oil foreign trade recorded a new achievement in the first half of this year, amounting to one trillion and 53 billion dirhams, for the first time in its history. This number reflects a growth rate of 17% compared to the first half of 2021, and an increase of 25% and 35% compared to the same period in the years of 2020 and 2019 respectively.

These numbers reaffirm the success of the UAE’s strategic directions and visions in accelerating a full recovery after the overcome of the negative repercussions of the spread of the Covid-19 pandemic on international trade.

H.E. Abdulla Bin Touq Al Marri, the UAE Minister of Economy, said that UAE is working nonstop to enhance its regional and global leadership and its position at the heart of the global trade networks by adopting commercial and economic openness and strengthening its infrastructure and legislative framework.

Bin Touq added that this outcome marks the beginning of an unprecedented phase of economic development in the history of the country, and it is the result of the integrated efforts and initiatives announced by the UAE government as part of the “Projects of the 50.”





H.E. Dr. Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade, said: “The unprecedented performance demonstrated by the non-oil foreign trade can be attributed to the forward-looking vision of the wise leadership, which aims to expand the UAE’s trade with the world and position it as a major contributor to the doubling of the national economy by 2030.”

H.E. also explained that this achievement came as a result of the forward-looking plans and various initiatives undertaken by the UAE to develop and diversify its exports had a significant impact in achieving this record growth in trade performance in just six months.

During the first half of 2022, the UAE’s non-oil exports, achieved about AED 180 billion for the first time in its history. Recording a growth rate of 8% compared to the same period in 2021, an increase of 53% compared to the first half of 2020, 50 % compared to the same period in 2019, and a growth rate of 69% with the same period of 2018. It nearly doubled compared to what it had recorded during the same period in 2017.

In terms of re-export, the UAE recorded unprecedented achievement during the first half of 2022. It approached the barrier of AED 300 billion for the first time in its history. The results showed a high growth rates compared to previous years, as they increased by 20%, 51%, 16% and 23% compared to same periods in 2021 2020, 2019, and 2018, respectively.

Also, the UAE’s imports increased by approaching the barrier of AED 580 billion during the first half of 2022, for the first time in its history as well. It recorded a growth of 19% compared to the same period in 2021, 49% compared to the same period of 2020, 24% compared to the first half of 2019, and 25% compared to the same period in 2018.

On the other hand, the contribution of imports from the UAE’s non-oil trade, has decreased to 55%, while the share of non-oil exports became 17%. In addition, the share of re-exports reached 28%.

These results reveal that national exports have achieved great growth and remarkable activity, which increased its contribution to the country’s non-oil trade.

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