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End of an era: Airbus delivers last A380 superjumbo to Dubai’s Emirates

Airbus is set to deliver the final A380 superjumbo to Dubai’s Emirates on Thursday, marking the end of a 14-year run that gave Europe an instantly recognized symbol across the globe but failed to fulfil the commercial vision of its designers.

Production of the world’s largest airliner – capable of seating 500 people on two decks together with perks like showers in first class – has ended after 272 were built compared with the 1,000 or more once predicted.

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Airbus, a plane making conglomerate drawn together from separate entities in Britain, France, Germany and Spain to carry out their brainchild of mega-jets to beat congestion, pulled the plug in 2019 after airlines went for smaller, leaner models.

Thursday’s handover is expected to be low key, partly because of COVID restrictions and also because Airbus is focusing its PR on environmental benefits of smaller jets.

That’s in stark contrast to the spectacular light show that revealed the new behemoth in front of European leaders in 2005.

Emirates is by far the largest buyer and still believes in the superjumbo’s ability to lure passengers. Even though no more A380s will be built, it will keep flying them for years. Many airlines disagree and have axed the A380 during the pandemic.

Airline president Tim Clark refuses to bow to sceptics who say the days of spacious four-engine jets like the A380 are numbered as an airline seat becomes a commodity like any other.

“I don’t share that view at all … And I still believe there is a place for the A380,” Clark recently told reporters.

“Technocrats and accountants said it was not fit for purpose … That doesn’t resonate with our travelling public. They absolutely love that airplane,” he said.

Shower talks

The A380’s demise left deserted one of the world’s largest buildings, a 122,500-square-metre assembly plant in Toulouse.

Airbus plans to use part of it to build some of the bread-and-butter narrowbody models that dominate sales like a deal with Qantas announced earlier on Thursday.

But it is in Hamburg that some of the most striking features of the A380 evolved.

Clark recalled how he huddled with Airbus developers in northern Germany to persuade Airbus chiefs in France to pay for the engineering needed to make in-flight showers a reality.

“There was a lot of arm-folding and my friends in France were a little circumspect,” Clark said.

“I had to sit with friends in the development unit in Hamburg having to build the showers, and then asked Toulouse management to see how it could be done, and so they bought in.”

That innovation generated headlines but did not translate into sales needed to keep the A380 going.

The plane was designed in the 1990s when travel demand was soaring and China offered seemingly unlimited potential.

By the time the first delivery came in 2007, the plane was more than two years late. And when Emirates got its first A380 a year later, the emerging financial crisis was already forcing analysts to trim their forecasts for the biggest jets.

Boeing was meanwhile capturing orders for a revolutionary new 787 Dreamliner, to be followed by the Airbus A350.

“There was a slowing down of appetite and enthusiasm. We didn’t share that view; we put this great (A380) aircraft to work,” Clark said on the sidelines of an airlines meeting.

“We have what I think is one of the most beautiful aircraft ever flown.”

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Business

Almarai signs multiple agreements to localize jobs through training and recruitment programs

Almarai signed a cooperation memorandum with the Food Industries Polytechnic, the
Transport General Authority, and the Saudi Logistics Academy to localize jobs in the
food and beverages sector through training and rehabilitation programs ending in
employment. This came within the first international conference on the labor market,
organized by the Ministry of Human Resources and Social Development on 13 – 14
December 2023 at the King Abdulaziz Convention Center in Riyadh.

‘These agreements are part of Almarai’s corporate program for the social responsibility
to achieve localization in the food industry sector, which is one of the top priorities of the
comprehensive strategic plans in Almarai, especially since the company is one of the
largest working environments in the kingdom, with more than 9,000 Saudi employees,
including more than 900 Saudi female employees.”Fahad Aldrees, Chief Human
Resources Officer of Almarai, said.

He added that the agreements signed to train and qualify young people are part of the
integrated initiatives and training and rehabilitation programs for national human
resources in Almarai. He pointed out that the company provided about half a million
employee training hours during 2022, raising its retention rate to 90% during 2022.

It is worth mentioning that Almarai is the world’s largest vertically integrated dairy
company, and the largest food and beverage producer and distributor in the Middle
East. Almarai was ranked among LinkedIn’s top 15 Saudi companies for professional
career development for 2022.

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SEBA Bank rebrands to AMINA Bank and continues to write its success story

a fully licensed Swiss crypto bank, announced today its new brand identity: AMINA Bank AG. The group operates
globally from its regulated hubs in Zug, Abu Dhabi and Hong Kong, offering its clients traditional and crypto banking services.
SEBA Bank made history in 2019 by becoming one of the first FINMA-regulated institutions to provide crypto banking services. This rebrand marks a new chapter for the company, which has proudly been in operation for more than four years. AMINA Bank is inspired by the same trailblazing ambition to lead the way for its clients and to write its own future as a Swiss-
regulated crypto bank offering services to its traditional and crypto savvy clients around the globe. The name ‘AMINA’ stems from the term ‘transAMINAtion’, meaning transference of one compound to another. AMINA is a brand driven by perpetual change, bringing together the various ‘compounds’ of traditional, digital, and crypto banking to unlock new potential and
growth for our clients. This vision of change represents the transformation of our clients’ financial future. Franz Bergmueller, CEO of AMINA, said: “We are delighted to introduce the world to our new brand identity. While we say goodbye to the SEBA name, we remain forever proud of the achievements made by the group under the former brand. “Our brand signifies a new era in the company’s growth and strategy; we are a key player in crypto banking and are here to define the future of finance. With our client-focused approach, our years of traversing traditional and crypto finance, we offer a platform for investors to build
wealth safely and under the highest regulatory standards.” “We are grateful to be encouraged by our supportive and committed investors who have been very helpful, supporting the growth of the company. We thank our employees in all the regions
for their dedication and client focus. As we look forward to 2024, our ambition is to accelerate the growth of our strategic hubs in Switzerland, Hong Kong, and Abu Dhabi, and to continue our global expansion, building on all the successes we have laid down over the past years.” Current clients of AMINA Bank (formerly SEBA Bank) will be unaffected by the rebrand other than encountering the new name; all operations will be business as usual across the board. The branch office based in Abu Dhabi and the subsidiaries in Hong Kong and Singapore will subsequently apply for a name change to align with the head office in Zug.

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Uptime Appoints Mustapha Louni Chief Business Officer

Uptime Institute is pleased to announce the appointment of Mustapha Louni to the position of Chief Business Officer, a role specifically created to drive strategic leadership and client success. In this new role, Mr. Louni will assume responsibility for the global Uptime sales and marketing organizations and drive overall business value for all Uptime clients. He will retain his existing responsibilities overseeing operations in the Middle East, India, Africa, and the Asia Pacific regions. In this elevated capacity, Mr. Louni is poised to play a pivotal role in driving Uptime’s next phase of global expansion through strategic initiatives to enhance market awareness of the dramatically expanding global service lines and delivery capabilities of Uptime that uniquely support the global data center industry in its pursuit of ever higher performance through elevated availability, resiliency, sustainability, and cyber-security of digital infrastructure. Louni’s appointment renews and expands Uptime

Institute 39;s 30-year commitment to advancing excellence in the data center sector on a global scale. “Today we are experiencing the next phase of the one-time, planetary transformation from analog to digital. This unprecedented, once-in-a-generation growth in data center demand is primarily driven by continuing cloud adoption, the new promise of AI, and the demonstrable fact
that hybrid digital infrastructure is here to stay for the foreseeable future,” said Martin McCarthy, CEO, Uptime Institute. “These complex and nuanced market demands require a visionary talent like Mustapha Louni. He is someone who cannot only deftly manage specific aspects of the business but also remain ahead of accelerating changes and trends. He continues to earn client
trust and respect by timely delivery on demanding commitments while he also inspires and energizes colleagues and clients alike. I am delighted to announce Mr. Louni’s new position and know that he will continue to expand the impact that he has already brought to Uptime since his arrival.” In 2014, Mr. Louni joined the Uptime organization in the United Arab Emirates, leveraging his extensive experience from roles at Panduit and Schneider Electric in Paris and Dubai. As the company’s first commercial resource in the Middle East and Africa region, Mr. Louni played a pivotal role in expanding Uptime’s presence. Within a year, he successfully established what became and remains Uptime’s fastest growing regional office. Under his leadership, Uptime has
extended his impressive trajectory of growth in MEA to the Asia-Pacific regions, augmenting the Uptime workforce with dedicated team members spanning more than a dozen countries across these regions. A new Uptime office has been inaugurated in Riyadh, Kingdom of Saudi Arabia (KSA) this year, further fortifying the company’s ability to meet its commitment to sustained
growth and excellence and serve clients in critical, accelerating markets for digital infrastructure.

Uptime Institute began development of its proprietary and now globally recognized Tier Standards and its Tier Certifications 30 years ago to ensure that the mission critical computing needs of all organizations could be met with confidence and understood by executive management. Since that time, Uptime Tier Certification as well as other Uptime offerings including assessments and awards in digital infrastructure for ensuring business performance in areas of management and operations, risk and resilience, sustainability, and more recently cyber- security have gained global adoption. Uptime’s expanding success is based on delivering a
unique business service that is based upon unparalleled engineering excellence and technical mastery, while remaining vendor independent and technology agnostic.

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