Connect with us


Tourism growth in Dubai gathers pace with 4.88 million visitors between January – October 2021



DUBAI, 11th December, 2021 (WAM) — Dubai’s Department of Economy and Tourism (DET) revealed that the emirate welcomed 4.88 million visitors between January – October 2021 with international visitation during October alone reaching over one million. Reflecting the rising growth momentum and stability of the industry, strong international visitation was complemented by a robust domestic tourism market, further boosting the hospitality sector resulting in 9.4 million room nights sold between January – October 2021 in comparison to 7 million room nights sold in the same period in 2019.

The latest tourism figures were released at the second bi-annual City Briefing of 2021 held by the Department of Economy and Tourism to provide stakeholders with key updates on the tourism sector’s positive growth and insights into current and future strategies and global marketing campaigns.

As Dubai continues to lead the global tourism rebound and stimulate international business growth, the forum featured a detailed presentation on domestic and global developments, including an overview of increasing visitor numbers, hotel occupancy, and activities in international markets, which have all reinforced Dubai’s profile as a safe, must-visit destination and the world’s best city to live, work and visit.

The meeting was presided by Helal Saeed Almarri, Director General, Dubai’s Department of Economy and Tourism, and was attended by over 1,150 representatives from leading establishments in the hospitality, travel, and tourism sectors. The forum was part of DET’s regular dialogue with business leaders to encourage collaboration and exchange insights to ensure the industry is seamlessly aligned with tourism growth initiatives and strategies. Held at Ain Dubai, the forum discussed ways to further accelerate growth in the industry, leveraging the latest landmark attractions to open in Dubai.

Helal Saeed Almarri, Director General, Dubai’s Department of Economy and Tourism, commented: "Inspired by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE, and Ruler of Dubai and strengthened by the success of Expo 2020 Dubai and the UAE’s Golden Jubilee celebrations, Dubai has been at the vanguard of the world’s tourism and economic rebound, setting the tone for sustained recovery and growth.

"Our multi-pronged strategy to combat the pandemic and deployment of wide-ranging initiatives to increase our global competitiveness and attractiveness is a hallmark of Dubai’s highly progressive public-private partnership model, which has been a cornerstone of not only what was achieved in 2021 but what will be achieved in the next critical 12 to 24-month period. Expo 2020 also provides us a unique platform to engage with the global community as all hotels and tourism partners work closely to facilitate visits for their guests to maximise this opportunity.

"Through this highly energised and cohesive tourism and economic ecosystem, I am confident that Dubai will deliver on its vision of being the world’s leading global centre for investment, business, talent, visitation and next-generation thinking."

Dubai’s strong reputation for safe travel internationally has resulted in both domestic and international tourism growth, as seen by the improved hotel performance. In a year-to-date study in October 2021, occupancy was at almost 64%, while the length of stay showed a 12% increase from 4.1 nights to 4.6 nights. During this period, there were 24.74 million occupied rooms nights across the emirate at an average daily rate of AED384, in comparison to 15.66 million occupied room nights at an average daily rate of AED335. Room inventory is now 6% higher than 2019.

Taking a closer look at the profile of international visitors, research showed that in the first half of 2021, Dubai visitors were balanced across genders with 52% male visitors and 48% female visitors. During this time, the emirate also attracted a higher first-time visitor’s volume, reflecting the attractiveness of the city despite the pandemic, when compared to the first half of the previous year.

Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing commented: "At Dubai’s Department for Economy and Tourism, we are proud to be part of the success Dubai has achieved so far in 2021, which has been built on the vision and leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Over the last five decades Dubai has transformed into a global tourism and business hub and through the effective citywide management of the pandemic, the city has strengthened its position as one of the safest destinations in the world. Dubai’s ability to evolve and adapt, with the support of our stakeholders and partners, has been critical in ensuring that the city continues to retain its position at the forefront of the world’s leading travel and business destinations.

"With our world-class infrastructure, one of the highest vaccination rates in the world and flexible working visas, Dubai is becoming the preferred business hub for conglomerates and start-ups alike. As part of our strategy, we have consistently used innovative global campaigns to further highlight the city’s multi-faceted touristic appeal and reach our overseas markets, with the latest being Dubai Presents. This synergetic approach to showcasing Dubai’s diverse offering involves the enlistment of celebrities, influencers and community personalities to create a steady stream of ambassadors and advocates to narrate Dubai’s story across gastronomy, retail, tourism, leisure and events to showcase it as the best city to live, visit and work in."

To ensure that Dubai was top-of-mind and seen as the destination of choice for 2021, DET launched an integrated global marketing campaign via ‘Dubai Presents’ that broadcast over 3,500 assets across 25 languages and specifically targeted audiences that were seeking international travel, had engaged with previous campaigns or were searching for Dubai on digital channels. By creating Hollywood inspired trailers with A-list actors Jessica Alba and Zac Efron, DET simultaneously highlighted the emirates’ multiplicity of offerings and reinstated its profile as ‘the happening city’.

Dubai’s ability to evolve and adapt, combined with its diversified multi-geographic approach to markets, was key in ensuring that Dubai retained its relevance and competitiveness as a global destination and creative hub. In the last year, the emirate built momentum in business tourism as Dubai gave more flexibility and options for talent to visit and stay by introducing new categories and programmes, which included the Golden Visa, the Property Investor Visa, the Entrepreneur Visa, the Retire in Dubai Visa and the Virtual Working Visa.

The focus for DET for the upcoming year is to continue to drive growth across all sectors. Initiatives will be introduced to further catalyse Expo 2020 visitor numbers, strengthen relationships with the travel trade and explore new channels to source visitors. By highlighting Dubai’s versatility, DET plans to demonstrate its position as a thriving global hub for business and tourism, gastronomy, sustainability, weddings, retail and events.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


UAE condemns terrorist attack in Lahore



ABU DHABI, 22nd January, 2022 (WAM) — The UAE has condemned the terrorist attack in the Pakistani city of Lahore, which killed of a number of people and left others injured.

In a statement, the Ministry of Foreign Affairs and International Cooperation emphasised that the UAE expresses its strong condemnation of these criminal acts, and its permanent rejection of all forms of violence and terrorism aimed at destabilising security and stability, while in contravention of all human values and principles.

The Ministry also expressed its sincere condolences to the victims' families of this heinous crime and wished the injured a speedy recovery.

Continue Reading


Gargash meets with U.S. Special Envoy for Yemen



ABU DHABI, 22nd January, 2022 (WAM) — Dr. Anwar Gargash, Diplomatic Adviser to the UAE President, met today with U.S. Special Envoy for Yemen, Tim Lenderking, who conveyed U.S' solidarity with the UAE regarding the Houthi terrorist attack.

Dr. Gargash stressed the need for the international community to take a firm stance against these hostile and terrorist acts that threaten international peace and security, emphasising that the terrorist militia carried out a blatant attack, and that the UAE will not hesitate to defend its sovereignty and national security, as it has the legal and moral right to respond and prevent any aggression on its territory.

The Diplomatic Adviser to the UAE President said that the position of the UN Security Council, which unanimously condemned the Houthi's terrorist attacks on civilian facilities in Abu Dhabi, represents a serious international position towards the militia's aggressive behaviour, encroachment on the security of the countries of the region and the Yemeni people, as well as its continuous threat to international maritime navigation.

Dr Gargash called for the need to exercise appropriate international pressure to reach a ceasefire and find a political solution to the Yemeni crisis, and to prevent Houthis from continuing to manipulate the future of Yemen and the region. Noting, in this context, that the re-designation of Houthis as a terrorist group enhances the pressing international diplomatic approach towards finding a solution to the Yemeni crisis, and undermines Houthi's intransigence as they have never committed to any agreements, and will not do so without clear international pressure.

He further stated that the Houthis utilise the Port of Hodeidah as a military facility for financing, arming, and introducing missiles and drones into Yemen to threaten the security of countries in the region, stressing the need for international action to stop these terrorist activities, as the Houthis proved when dealing with the Stockholm Agreement, that they do not abide at all with any charters.

Dr. Gargash re-affirmed his appreciation towards the US position, which condemned and denounced the terrorist attack of the Houthi terrorist militia on civilian areas and facilities in the UAE, calling for increased action with the United States and the international community to stop the Houthi's disregard for the security and stability of the region.

Continue Reading


MoI stops drone flying operations for owners, practitioners and enthusiasts



ABU DHABI, 22nd January, 2022 (WAM) — The Ministry of Interior (MoI) is currently stopping all flying operations for owners, practitioners and enthusiasts of drones, including drones and light sports aircrafts.

This encompasses also air and sail spots. This was put in place in coordination with the General Authority for Civil Aviation and in line with the relative guidelines.

The decision came after the misuse spotted recently, not limiting the practice of these sports to the areas identified in the user permits and trespassing into areas where these types of activities are prohibited.

The MoI asked individuals and the community to respect the authorities directives namely issued by the MoI, and the General Authority for Civil Aviation, in order to ensure the safety of lives and property, preserving them from unsafe bad practices. Hence, air activities will be suspended as of Saturday, January 22, 2022.

Entities that have work contracts or commercial or advertising projects that rely on filming using drones must communicate with the permit authorities to take the necessary exceptions and permits to carry out their work and projects during this period to avoid any consequences that affect the timing of these projects.

MoI reminded users that anyone performing these activities during that period and disregarding guidelines will be subject to legal liabilities

Continue Reading