Emirates

UAE Embassy in Beijing participates in discussion on gender equality, women’s empowerment

BEIJING, 8th December, 2021 (WAM) — The UAE Embassy in Beijing and the United Nations (UN) mission in China hosted a discussion on gender equality and women’s empowerment to achieve the Sustainable Development Goals (SDGs).

The session was inaugurated by Dr. Ali Obaid Al Dhaheri, Ambassador of the UAE to the People's Republic of China, and was attended by Siddharth Chatterjee, UN Resident Coordinator in China, and representatives of the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women), the United Nations Development Programme (UNDP), the United Nations Educational, Scientific and Cultural Organisation (UNESCO), the United Nations Population Fund (UNFPA), the Women’s Union in China, Alibaba Foundation, and the Chinese Women’s University.

During the session, Al Dhaheri said the role of Emirati women is not only limited to the public and private sectors. They are also involved in science and account for 34 percent of the team of the Emirates Mars Mission and 70 percent of the UAE Astronaut Programme.

Chatterjee highlighted the international community’s need to intensify efforts and undertake immediate measures to integrate women and girls as influential leaders in the development process.

The session included discussions on women’s empowerment in the fields of science, technology, engineering, and mathematics in the UAE.

Emirates

Earthquake of magnitude 4.6 hits south of Iraq

BAGHDAD, 26th March, 2023 (WAM) — A magnitude 4.6 earthquake struck the southern borderline between Iraq and Iran, Iraq’s General Authority for Meteorology and Seismic Monitoring reported on Sunday.

The quake was felt 66 km northeast of Amarah city, about 500 km south of the capital, Baghdad.

There have been no reports about victims or possible damages.

Emirates

Magnitude 5.5 earthquake strikes Tarapaca Region, Chile

SANTIAGO, 26th March, 2023 (WAM) – A magnitude 5.5 earthquake struck the Tarapaca region in Chile on Saturday, the European Mediterranean Seismological Centre said.

The quake was at a depth of 155 kilometers (96.31 miles) below the earth's surface, according to Reuters.

Emirates

RTA introduces Comprehensive Digital Experience Lab

DUBAI, 26th March 2023 (WAM) — Dubai’s Roads and Transport Authority (RTA) has introduced the pioneering Comprehensive Digital Experience Lab, a first-of-its-kind initiative among Dubai Government organisations.
The Lab aims to bolster the quality of customer service provided via digital channels and enhance employees' experience with digital systems by engaging relevant personnel in digital service design stages.
The Lab enhances the quality and design of services from customers' perspectives while simultaneously improving and standardising their experiences across various digital channels. It also boosts the customer happiness index, the adoption of digital services and supplies the necessary technologies and skilled personnel to operate the Lab.
Mattar Al Tayer, Director-General, Chairman of the Board of Executive Directors of the RTA, stated during a tour of the facility, “The establishment of the Comprehensive Digital Experiment Lab aligns with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to enhance the well-being of Dubai and its global competitiveness. It also contributes to offering a variety of choices for residents to transform Dubai into the world’s best city for living.
“The Lab also embodies the instructions of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of the Executive Council, to transform Dubai into the world’s smartest city. This involves delivering comprehensive, interconnected, and proactive digital experiences for customers to ensure maximum happiness with the RTA's services. This drive aligns with the Services 360 Policy, which seeks to provide seamless and forward-thinking services across all digital platforms to measure up to customer aspirations,” he explained.
“The RTA is committed to playing a leading role in service digitisation by mapping out a comprehensive roadmap for automating services and tasks. It also strives to enhance artificial intelligence and data sciences, improve the operational efficiency through optimising the use of the existing resources, and expand the scope of digital partnerships and innovation,” Al Tayer added.
Mohammed Yousef Al Mudharreb, CEO of the Corporate Technology Support Services Sector, said, “The Lab has been designed in line with the world’s best practices, utilising international expertise and benchmarks from leading international companies. It features a dedicated test room for customers to evaluate services and engage with various experiments through guided sessions, trialling specific services on apps or alternative digital platforms.”
“By applying a range of tools, software, and devices, operators can gain insight into user behaviour to enhance and refine experiences. For example, CCTV cameras and eye-tracking instruments will record the user’s interactions with the service, which are then represented on heat maps displaying areas of focus and inattention. Accordingly, it enables the analysis of strengths and weaknesses, allowing for targeted improvements to the service based on customer reactions and attitudes,” he continued.
“The Lab also includes an observation room for monitoring the testing process or engaging in focus groups on service delivery. The room has screens that detect the customer's behaviour and interaction with the service on digital platforms,” Al Mudharreb added.
“The Comprehensive Digital Platform is a new concept in designing the User’s Experience. It focuses on engaging external and internal customers (employees) in various service design phases. The Lab has been used in key current projects such as RTA App, smart kiosks, and dashboards that serve the RTA’s decision-makers,” Al Mudharreb said in conclusion.