— LG Electronics (LG) has launched its brand-new Life’s Good campaign, carrying out various “Brand Reinvent” activities to introduce its more dynamic and youthful brand identity.

Starting August 22, the company rolled out its Life’s Good campaign, unveiling digital out-of-home (OOH) advertisements at some of the world’s most iconic landmarks, including locations in Dubai,. Each vibrant image and captivating video has been meticulously crafted to showcase LG’s renewed visual themes.

With its global campaign, the company aims to convey the message Life’s Good to customers in the UAE, inspiring and encouraging them to approach life with an optimistic attitude. In light of the rising uncertainty and instability worldwide due to post-pandemic changes, the campaign’s ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.

In addition to unveiling its fresh brand and visual identity, the latest campaign strives to connect with UAE customers by sharing LG’s core values and philosophy. LG remains unwavering in its dedication to capturing the essence of ‘Life’s Good’. To infuse this message with energy and youthful spirit, LG proudly launched its new brand and visual identity this April, as part of the ‘LG Brand Reinvent’ initiative.

LG’s latest advertisements can be seen at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London’s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in India, as well as in select spaces in South Korea, seizing the attention of global audiences. The campaign also extends to London’s beloved red double-decker buses, which currently feature LG’s Life’s Good slogan – visually revamped as part of an innovative brand reinvention strategy.

The advertisement videos showcase the “Face of the Future,” the smiling face formed by the letters “L” and “G” engages and entertains; nodding, bobbing and showing off a range of different emotions. The video is also imbued with the youthful exuberance of LG Active Red, the latest addition to the company’s core color palette.

Moreover, LG is enhancing its digital connection with the vibrant youth in the UAE, enhancing brand recognition through its official social media platforms. Starting from August 25, the company will introduce exclusive features, including the “LG Finger Heart Filter” and “Life’s Good Sticker Package,” tailored for major social media platforms such as Instagram and TikTok. These creative elements, freely available to all users, are part of the company’s broader plan to launch a global participation campaign, connecting customers to its brand in new and exciting ways

The company also plans to release collaboration contents with various influencers and brand films through LG’s global social channels to convey the meaning of Life’s Good and core brand values to customers more authentically.

LG has partnered with a collection of influencers, all embodying the spirit of “brave optimists,” for the campaign. Through these partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers not only in the UAE, but also globally.

In July LG declared its vision to transform into a “smart life solution company” that can connect and expand customers’ diverse experiences, and has been steadily carrying out its LG Brand Reinvent activities at various customer contact points as one of its major strategies.

“LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognizing the changing needs of customers,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “We aim to enhance our communication with customers by sincerely sharing our core value and the message of Life’s Good. Filled with optimism, this message will be delivered to customers in the UAE and worldwide at various points of contact.”

The Artificial Intelligence has swiftly taken an essential part of our most day to day lives as it invaded all the sectors and industries and carrying the new techno-industrial revolution of our decade. Dr. Ahmed el Habashy, CEO of One Clinic Dubai, introduced us to the waves AI is making in the field of dentistry with groundbreaking technologies set to revolutionize oral healthcare.

At the forefront of these breakthroughs is the integration of 3D printing in dentistry, a technology that redefine dental restorations. By utilizing 3D printing, the new technology create highly accurate and customized dental crowns, bridges, and dentures in a fraction of the time it traditionally took. Patients can expect reduced waiting times and restorations that fit flawlessly, enhancing both aesthetics and functionality.

Digital imaging and diagnostics have also revolutionized the way dental practitioners approach patient care. Dr. el Habashy recognizes the immense potential of advanced imaging techniques, such as cone-beam computed tomography (CBCT), which provide comprehensive scans of a patient’s oral structures. With detailed and precise information, dentists can make more accurate diagnoses and develop tailored treatment plans, and improve patient outcomes.

The incorporation of artificial intelligence (AI) in dentistry is another game-changer. AI-powered systems analyze vast amounts of data to assist with diagnostics, treatment planning, and patient monitoring, allowing the dentists for informed decision-making and more efficient treatments. The marriage of AI and dentistry ensures that patients receive the most advanced and personalized care available.

Digital dentistry, including computer-aided design and computer-aided manufacturing (CAD/CAM), is transforming the field as well. These digital tools enable the creation of highly precise dental restorations such as veneers and inlays, while minimizing the risk of human error. Patients experience accuracy, shorter treatment times, and enhanced comfort throughout the process.

“Embracing new technological advancements has been a game-changer for our practice,” says Dr. el Habashy. “We are dedicated to providing our patients with the best possible care and the new innovations allow us to do just that.”

Dr. el Habashy’s commitment to innovation has positioned One Clinic Dubai as a leader in the dental and aesthetic industry. By embracing cutting-edge technologies, he and his team deliver personalized, efficient, and superior treatments, ultimately improving the oral health and well-being of their patients.

Netcracker Technology  announced today that GlobalData has given Netcracker the highest ranking out of 15 companies in its competitive landscape assessment of the Network Service Orchestration market segment, which involves automating the full lifecycle of services. The analyst firm assessed companies on several key criteria, including integration and interworking, production experience, solution components and standards and interface support.
Netcracker Digital OSS – part of  Netcracker Digital Platform  – achieved the highest position in
GlobalData’s report due to a number of factors, including support for a fully microservice-based
environment, the most extensive deployments of single- and cross-domain service orchestration,
production deployments running on the major public clouds, support for a broad set of APIs and
standards organizations and a full suite of ecosystem partners and preconfigured templates.
Building upon this foundation,  Netcracker Intelligent Operations Automation  encompasses
preintegrated solutions that combine Digital OSS functions, including intent-based Service
Orchestration, real-time federated inventory and smart Service Assurance, with AI/analytics to
deliver hyperautomation and agility within and across multiple network domains, cloud
platforms and service partners. Benefits for operators include rapid service agility, dynamic
network slicing and continuous network optimization driving new monetization opportunities.Netcracker’s comprehensive set of orchestration solutions stands out with its ability to deliver intelligent automation to communications service providers across the service lifecycle,” said Andy Hicks, Senior Principal Analyst at GlobalData and author of the report. “Hyperscaler
support, an open environment and full end-to-end orchestration are becoming critical for
operators that need to automate service and slice operations as well as quickly and easily create
and deliver new services. All of these were factors in assigning Netcracker a Leader ranking in
Network Service Orchestration.”
“We have successfully delivered the most network service orchestration production deployments
to operators around the world and are honored to lead the way in this exciting space,” said Ari
Banerjee, SVP of Strategy at Netcracker. “This leadership position from GlobalData is extremely
meaningful to us and validates the significant research and development investment we have
committed to in order to keep our solutions competitive in the market.”