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realme, the fastest growing smartphone brand, is all set to enter UAE with Dare-to-Leap Products



News Of Emirates – realme, the fastest growing smartphone brand, is all set to enter the UAE market with a Full Speed Flagship phone as well as other Dare-to-Leap products that promise strong performance, trendy design and premium quality. Founded in May 2018, realme has successfully topped itself as the Global TOP 7 Smartphone with 24 million fans across the world only in 20 months. realme also is the 1st choice of young people for trendy technology in over 20 markets, including Spain, the UK, France, Italy, China, India and Indonesia.

Committed to provide Dare-to-Leap products beyond expectation in each price segment, realme also encourages the young to break boundaries and create more possibilities. realme believes young people have the power to change the world. Everything is possible, as long as we Dare to Leap.

As a stylish tech brand, realme to leap forward with premium performance, design and quality

With a mission to let more young people enjoy the happy life brought by the beauty of technology, realme designs its products to deliver outstanding performance in a young and stylish manner through devices that can be true allies for the users in a real sense. Thus, realme is dedicated to make all endeavors for Performance Leap, Design Leap and Quality Leap:

  • Performance Leap: realme believes cutting-edge technology shouldn’t not be limited at high price segment. It is the first to bring pop-up camera into $250-$300 and debut the world’s 1st 64MP Quad Camera to usher a brand-new era of flagship imaging, also leads in the application of 50W SuperVOOC technology enabling 100% charging in 35mins. What’s more, realme invites Aaron Huey, the world-known National Geographic photographer, as its Chief Photographer officer for perfect imaging, and Alan Walker, the world Top 100 DJ, as Chief Earbuds officer to have more people enjoy the true power of music.
  • Design Leap: Insisting in the philosophy of real design, realme never compromises on aesthetic taste and always leads the new trend in design and provides young consumers with exquisite product to show their outstanding personality. realme believes good design must be human-oriented, and based on the details of daily lives, allowing the young to show their attitude toward life. To deliver that philosophy, realme has joined hands with the world’s top and most famous designer, Naoto Fukasawa to add his unique design style which injects new inspiration for the whole smartphone industry and encourages fans to explore the beauty in their life.
  • Quality Leap: Quality is our lifeline. As Sky Li, realme CEO & Founder, said: “If our product does not have good quality, then I would rather close the company down.” With strict Quality Control System, all products are under over 390 tests to ensure a superior quality before going to the market.

Entering into UAE market, realme to bring its all-star products to the consumers. The Full Speed Flagship realme X2 Pro, the realme 5 Pro and realme C2 that combines speed, power and performance, with a very attractive designs that will give users a fast and immersive experience.

To be a best-in-class tech company, realme makes all endeavors in R&D and exploring future technology. With widespread influence both in the global and GCC, UAE is a key market for realme. All set for the market, realme will create a full range of superior experiences and products with Dare-to-Leap spirit.

For more information, go to 

About realme:

realme is a technology brand that specializes in providing high quality tech products and service with Dare-to-Leap experience. The brand was officially established on May 4, 2018 by its founder Sky Li, together with a bunch of young people with rich experiences in the smartphone industry. Realme is committed to offering powerful performance, stylish design, sincere services and exploring all the possibilities of tech products. 

As per Counterpoint, realme has became the Global TOP 7 Smartphone Brand at Q3, 2019. And its registered users had reached 24 million now, making itself the most rapidly growing brand.  

realme has expanded globally to 22 markets, such as China, India, Southeast Asia, Europe, Russia, Pakistan and Africa including Egypt.

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Dubai Customs launches Cross Border e-Commerce platform



News Of Emirates – Dubai Customs officially launched its Cross Border e-Commerce platform as part of its organized activities in the 3rd UAE Customs Week 2020. 

The new blockchain based project is the first of its kind in the region and it aims to help the emirate become a global hub for e-commerce and encourage e-commerce companies set their businesses in Dubai.

The project, which was piloted in September 2019, comprises two phases. The first one was the blockchain platform to facilitate e-commerce export transactions through couriers and was completed last September. The second one will facilitate e-commerce import, declaration consolidation and automated refunds, and reduce fees and charges in addition to onboarding of Logistics companies on platform.  

Sultan bin Sulayem, DP World Group Chairman & CEO and Chairman of Ports, Customs and Free Zone Corporation:

“We are building today on the exceptional successes achieved by Dubai. The Cross Border e-Commerce is one of many projects that Dubai Customs have embarked on to boost the trade of the UAE and Dubai following the directives and vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai of crossing the Dh2tr mark in Dubai external trade by 2025. I am confident this new platform will attract new direct investments into the country.

“The Cross Border e-Commerce platform will eliminate declaration submission time and reduce cost of e-commerce transactions and identify and certify e-commerce companies in order to serve them better. It will also provide 100% visibility to all stakeholders on e-commerce transactions and regulate goods return by linking trader and customs system to accept returns. The new project will also help reduce clients’ time and effort.”

In a statement delivered at the launch ceremony, Ahmed Mahboob Musabih, Director General of Dubai Customs said: 

“We are proud to launch the Cross Border e-Commerce platform. It is one of a number of projects and plans that Dubai is working on to turn Dubai into a global hub and increase external non-oil trade following the leadership’s directives. It will also increase local e-commerce activity to Dh24b by 2022 and reduce cost of ecommerce transactions by 20%, which includes storage and shipment. The new Cross-Border e-Commerce blockchain platform will transform Dubai to a world class e-commerce hub that will benefit Dubai’s Economy and e-commerce ecosystems, and encourage e-commerce businesses to establish regional headquarters and setup distribution facilitates in Dubai in order to serve the region, and is expected to contribute Dh12b to the emirate’s GDP by 2023.

Dubai Customs will play a pivotal role in Dubai strategy which was launched by Dubai Executive Council, Chaired by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai. We are deeply thankful to Dubai Customs partners who supported the initiative and to our work teams who worked hard to make it a reality in support of Dubai status on global competitiveness indexes.” 

The e-commerce market in the Middle East and North Africa grew 25% to make $8.3b (Dh30.4b) in 2017, and it’s expected to rise to $28.5b by 2022, which makes the region the fastest growing region in e-commerce worldwide with 25% annual growth. 

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SEHA and Vocera Collaborate to Provide World-Class Clinical Communication Across Integrated Healthcare Network



News Of Emirates – Vocera Communications, Inc. (NYSE:VCRA), a recognized leader in clinical communication and workflow solutions, is partnering with Abu Dhabi Health Services Company – SEHA, the largest integrated healthcare network in the United Arab Emirates, to implement the Vocera Platform at the new Sheikh Shakhbout Medical City (SSMC). The 732-bed SSMC will be the first hospital within SEHA to standardize care team communication with Vocera solutions. There are future plans for SEHA to deploy the Vocera solution across 11 additional hospitals in the region.

Caregivers will use the wearable Vocera Smartbadge and the Vocera smartphone app to communicate hands-free via voice, send and receive secure messages, manage alerts and alarms, and more. The dynamic master directory of the Vocera Platform will enable clinicians to reach colleagues across the network simply by saying a name, role or group. There is no need to remember phone numbers or know who is on call.

“Standardizing clinical communication and collaboration on a single, secure platform will ensure we deliver seamless and consistent care across our medical center,” said Dr. Naser Mahmud Ammash, CEO, Sheikh Shakhbout Medical City.

The enterprise-grade communication platform will connect more than 1,800 caregivers and 440 physicians across SSMC. The largest hospital in the UAE, SSMC was established as part of the Abu Dhabi Economic Vision 2030 to elevate healthcare services in the Emirate. In 2019, SEHA partnered with Mayo Clinic to operate the 300,000-square-meter hospital, which provides specialist care for the most serious and complex conditions.

“Depending on the clinical situation, caregivers can use Vocera solutions to quickly connect and collaborate. Vocera solutions are purpose built to help hospitals and health system improve clinical efficiency, staff response times, quality of care, and patient safety,” said Gerald Francis, CNO, Sheikh Shakhbout Medical City.

Vocera solutions integrate with more than 150 clinical and operational systems, including electronic health records (EHR), nurse call systems, physiologic monitors, ventilators and more. Intelligent workflow integrations enable the delivery of relevant and contextual patient information to care team members at the right time on their device of choice, helping them make informed decisions quickly.

“Sheikh Shakhbout Medical City is the future of healthcare in the Emirate of Abu Dhabi, and effective care team communication is critical for its success,” said Rashed Al Rumaithi, CIO, Sheikh Shakhbout Medical City. “The intelligent Vocera Platform supports our vision to provide efficient, world-class care.”

Aiming to treat nearly 3,000 patients per day, the new SSMC is comprised of four interconnected towers dedicated to distinct specialties, including cardiology, orthopedics, maternity, general and pediatric surgery, critical care and more. The state-of the-art hospital is distinctive for providing advanced burn treatment and is considered a major medical facility specializing in intensive care services with 154 dedicated ICU beds.

“Sheikh Shakhbout Medical City is an impressive facility that will help lead new benchmarks in specialized services and critical care,” said Brent Lang, President and CEO of Vocera. “We are proud to provide an advanced communication platform that helps SEHA deliver exceptional care across its many healing environments, which successfully combine high-tech innovations with high-touch services.”

About SEHA

Abu Dhabi Health Services Company –SEHA is an independent, public joint stock company created to develop the curative activities of the public health care system in Abu Dhabi. The company owns and operates all the public hospitals and clinics of the Emirate of Abu Dhabi. SEHA is committed to continuous improvement of customer care to recognized international standards and providing the community with world-class health care. SEHA operates 12 hospitals with 2,644 beds, more than 60 ambulatory care, family care and urgent care centers and two blood banks. Its facilities accommodate 100,000 inpatients annually and conduct 41,000 surgeries, as well as treating more than 5 million outpatients. SEHA is one of the largest integrated health care providers in the Middle East, with more than 18,000 doctors, nurses, ancillary care and administrative personnel. Learn more about SEHA.

About Vocera

The mission of Vocera Communications, Inc. is to simplify and improve the lives of healthcare professionals and patients, while enabling hospitals to enhance quality of care and operational efficiency. In 2000, when the company was founded, we began to forever change the way care teams communicate. Today, Vocera offers the leading platform for improving clinical communication and workflow. More than 1,850 facilities worldwide, including nearly 1,600 hospitals and healthcare facilities, have selected our clinical communication and workflow solutions. Care team members use our solutions to communicate and collaborate with co-workers by securely texting or calling, and to be notified of important alerts and alarms. They can choose the right device for their role or task, including smartphones or our hands-free, wearable Vocera Smartbadge and Vocera Badge. Interoperability between the Vocera Platform and more than 150 clinical and operational systems helps reduce alarm fatigue; speed up staff response times; and improve patient care, safety, and experience. In addition to healthcare, Vocera is at home in luxury hotels, aged care facilities, retail stores, schools, power facilities, libraries, and more. Vocera solutions make mobile workers safer and more effective by enabling them to connect instantly with other people and access resources or information quickly. Vocera has made the list of Forbes 100 Most Trustworthy Companies in America. Learn more at and follow @VoceraComm on Twitter.

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Amazentis Announces the Launch of Timeline™ Cellular Nutrition at the World Economic Forum in Davos



News Of Emirates – Amazentis announces the debut of Timeline, a next generation nutrition product designed to promote healthy aging, as part of the Swiss Food & Nutrition Valley in the House of Switzerland at the World Economic Forum in Davos, Switzerland. Given the increase in the aging population globally — according to a 2019 Deutsche Bank study, there are more people on Earth older than sixty five than younger than five for the first time — it is imperative for consumers to take proactive measures to maintain a high quality of life, for as long as they live.

Timeline contains the proprietary nutrient Mitopure™, a highly pure form of Urolithin A. After a decade of rigorous research by leading scientists around the world, Mitopure has been shown to help counter age-associated cellular and muscular decline by revitalizing the mitochondria, the powerplants of our cells.

Timeline will be the first consumer product in the world to contain precisely calibrated doses of Mitopure that have been clinically shown to improve the mitochondrial and cellular health of the skeletal muscle. Timeline will be available to purchase online for consumers in the United States in the first half of 2020 at

“After a decade of research and trials to perfect Mitopure, we’re giving consumers access to a product that improves their muscle health by targeting aging mitochondria,” said Amazentis CEO and Co-Founder, Chris Rinsch.

“For years, consumers have been searching for a solution to maintain muscle health as they age; Timeline provides a new way to proactively take control of cellular health early on, which directly impacts the aging process,” added Amazentis Co-Founder and Chairman Patrick Aebischer.

The World Economic Forum engages societal leaders to shape global, regional and industry agendas. As part of the Forum, there will be a panel discussion on January 23rd at 15:00 CET at the House of Switzerland, focusing on the innovations in the food and nutrition industry. During the conversation, Rinsch will share the health benefits of Timeline and Mitopure with the audience. The panel will be moderated by CNN Money Switzerland Anchor Anna Maria Montero and include:

  • Nestlé Global Chairman of the Board, Paul Bulcke
  • École Polytechnique Fédérale de Lausanne (EPFL) President, Martin Vetterli
  • 3 Star Michelin Chef, Hôtel de Ville de Crissier, Franck Giovannini
  • Amazentis CEO and Co-Founder, Chris Rinsch

Amazentis is an innovative life sciences company pioneering scientific breakthroughs in nutrition to manage health conditions linked to aging. The company’s lead ingredient, Mitopure™, has been favorably reviewed by the U.S. Food and Drug Administration (FDA) following a GRAS (generally recognized as safe) filing. Mitopure has been extensively evaluated pre-clinically and clinically to support its use in humans for nutritional supplementation.

About Timeline

Timeline is a novel nutrition brand developed by Amazentis on the belief that uncompromising research can unlock a new class of nutrition that is backed by cutting edge science. As scientists, we know that physical decline from aging can’t be stopped. However, through its groundbreaking science, Timeline is committed to developing products designed to help reduce the impact of time on health. For more information, please visit

About Mitopure

Mitopure is a highly pure form of Urolithin A, a bioactive dietary metabolite that is naturally produced when eating certain foods, such as the pomegranate, though it is difficult for most people to get enough of this specialized nutrient from food alone. Mitopure has been shown to improve mitochondrial function by stimulating mitophagy, a process by which aging and damaged mitochondria are cleared from the cell, leading to the growth of healthy mitochondria. For more information, please visit

About Amazentis

Amazentis is an innovative life science company that employs today’s leading research and clinical science to develop the next generation of products targeting mitochondrial health for advanced nutrition. For more information on Amazentis, please visit

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